Table of Contents
Insecticides in Brazil
Euromonitor International
June 2009
List of
Contents and Tables
Executive Summary
International Economic Crisis
Likely To Affect Growth Rates
Brazilian Companies Gain Retail Value
Share
Demand for Environment-friendly Products Remains Limited
Availability of Private Label Brands Continues To Increase
Less
Sophisticated Cleaning Products Offer Higher Market Potential
Key Trends
and Developments
Economic Crisis Likely To Limit Household Care Growth
Brazilian Companies Expand Presence Within Household Care
Demand for
Environment-friendly Products Hindered by Price
Increasing Retail Value
Share for Private Label Brands
Greater Market Potential for Less
Sophisticated Products
Market Indicators
Table 1 Households
2003-2008
Market Data
Table 2 Sales of Household Care by Sector: Value
2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth
2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5
Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label
by Sector 2003-2008
Table 7 Sales of Household Care by Distribution
Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and
Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household
Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care
by Sector: % Value Growth 2008-2013
Definitions
Summary 1 Research
Sources
Bombril SA
Strategic Direction
Key Facts
Summary 2
Bombril SA: Key Facts
Summary 3 Bombril SA: Operational Indicators
Company Background
Production
Summary 4 Bombril SA: Production
Statistics 2007
Competitive Positioning
Summary 5 Bombril SA:
Competitive Position 2008
Chart 1 Bombril Advertisement
Ceras Johnson
Ltda
Strategic Direction
Key Facts
Summary 6 Ceras Johnson Ltda:
Key Facts
Company Background
Production
Summary 7 Ceras Johnson
Ltda: Production Statistics 2008
Competitive Positioning
Summary 8
[Company Name]: Competitive Position 2008
Colgate-Palmolive
Indústria E Comércio Ltda
Strategic Direction
Key Facts
Summary 9 Colgate-Palmolive Indústria e Comércio Ltda: Key Facts
Summary 10 Colgate-Palmolive Indústria e Comércio Ltda: Operational
Indicators
Company Background
Production
Summary 11
Colgate-Palmolive Indústria e Comércio Ltda: Production Statistics
2007
Competitive Positioning
Summary 12 Colgate-Palmolive
Indústria e Comércio Ltda: Competitive Position 2008
Friboi
Ltda
Strategic Direction
Key Facts
Summary 13 Friboi Ltda: Key
Facts
Summary 14 Friboi Ltda: Operational Indicators
Company
Background
Production
Summary 15 Friboi Ltda: Production Statistics
2008
Competitive Positioning
Summary 16 Friboi Ltda: Competitive
Position 2008
Hypermarcas SA
Strategic Direction
Key Facts
Summary 17 Hypermarcas SA: Key Facts
Company Background
Production
Summary 18 Hypermarcas SA: Production Statistics 2007
Competitive Positioning
Summary 19 Hypermarcas SA: Competitive Position
2008
Procter & Gamble Do Brasil SA
Strategic Direction
Key
Facts
Summary 20 Procter & Gamble do Brasil SA: Key Facts
Summary 21
Procter & Gamble do Brasil SA: Operational Indicators
Company
Background
Production
Summary 22 Procter & Gamble do Brasil SA:
Production Statistics 2007
Competitive Positioning
Summary 23 Procter
& Gamble do Brasil SA: Competitive Position 2008
Química Amparo
Ltda
Strategic Direction
Key Facts
Summary 24 Química Amparo
Ltda: Key Facts
Summary 25 Química Amparo Ltda: Operational
Indicators
Company Background
Production
Summary 26 Química
Amparo Ltda: Production Statistics 2007
Competitive Positioning
Summary 27 Química Amparo Ltda: Competitive Position 2008
Reckitt
Benckiser (brasil) Ltda
Strategic Direction
Key Facts
Summary 28
Reckitt Benckiser (Brasil) Ltda: Key Facts
Company Background
Production
Summary 29 Reckitt Benckiser (Brasil) Ltda: Production
Statistics 2007
Competitive Positioning
Summary 30 Reckitt Benckiser
(Brasil) Ltda: Competitive Position 2008
Scarlat Indústria Ltda
Strategic Direction
Key Facts
Summary 31 Scarlat Industria Ltda: Key
Facts
Company Background
Production
Summary 32 Scarlat
Indústria Ltda: Production Statistics 2007
Competitive
Positioning
Summary 33 Scarlat Industria Ltda: Competitive Position
2008
Unilever Brasil Ltda
Strategic Direction
Key Facts
Summary 34 Unilever Brasil Ltda: Key Facts
Summary 35 Unilever Brasil
Ltda: Operational Indicators
Company Background
Production
Summary
36 Unilever Brasil Ltda: Production Statistics 2008
Competitive
Positioning
Summary 37 Unilever Brasil Ltda: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector
Data
Table 11 Sales of Insecticides by Subsector: Value 2003-2008
Table 12 Sales of Insecticides by Subsector: % Value Growth 2003-2008
Table 13 Spray Insecticides by Type: % Value Breakdown 2006-2008
Table 14
Insecticides Company Shares 2004-2008
Table 15 Insecticides Brand Shares
2005-2008
Table 16 Forecast Sales of Insecticides by Subsector: Value
2008-2013
Table 17 Forecast Sales of Insecticides by Subsector: % Value
Growth 2008-2013
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