Table of Contents
Laundry Care in Bulgaria
Euromonitor International
September 2009
List of Contents and Tables
Executive Summary
Retail Value Growth
Slows in 2008
the Impact of the Financial Crisis Is Delayed in Household
Care
Multinational Companies Lead Household Care in Bulgaria
Supermarkets/hypermarkets Benefits From Retail Modernisation Trends
Constant Value Growth Expected Over the Forecast Period
Key Trends and
Developments
Environmental Issues and Organic Products Gain Ground
Delayed Impact of Financial Crisis and Rising Input Prices on Household
Care
Modern Trade Channels Continue To Expand
Multinational Companies
Expand Their Presence in Household Care
Urbanisation Develops the Demand
for Sophisticated Products
Market Indicators
Table 1 Households
2003-2008
Market Data
Table 2 Sales of Household Care by Sector: Value
2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth
2003-2008
Market Data
Table 4 Household Care Company Shares
2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6
Penetration of Private Label by Sector 2003-2008
Table 7 Sales of
Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales
of Household Care by Sector and Distribution Format: % Analysis 2008
Table
9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10
Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Appendix
Definitions
Summary 1 Research Sources
Balev Ood
Strategic Direction
Key Facts
Summary 2 Balev OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 3
Balev OOD: Competitive Position 2008
Chimirex Ood
Strategic
Direction
Key Facts
Summary 4 Chimirex OOD: Key Facts
Company
Background
Production
Summary 5 Chimirex OOD: Production Statistics
2008
Competitive Positioning
Summary 6 Chimirex OOD: Competitive
Position 2008
Ficosota Syntez Ood
Strategic Direction
Key
Facts
Summary 7 Ficosota Syntez OOD: Key Facts
Summary 8 Ficosota
Syntez OOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Ficosota Syntez OOD: Competitive
Position 2008
Hayat Bulgaria Chemical Ood
Strategic Direction
Key
Facts
Summary 10 Hayat Bulgaria Chemical OOD: Key Facts
Company
Background
Production
Competitive Positioning
Summary 11 Hayat
Bulgaria Chemical OOD: Competitive Position 2008
Medea-chem Ood
Strategic Direction
Key Facts
Summary 12 Medea-Chem OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 13
Medea-Chem OOD: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 11
Household Penetration of Washing Machines 2003-2008
Sector Data
Table
12 Sales of Laundry Care by Subsector: Value 2003-2008
Table 13 Sales of
Laundry Care by Subsector: % Value Growth 2003-2008
Table 14 Sales of
Laundry Detergents by Type: Value 2003-2008
Table 15 Sales of Laundry
Detergents by Type: % Value Growth 2003-2008
Table 16 Sales of Laundry
Aids by Type: Value 2003-2008
Table 17 Sales of Laundry Aids by Type: %
Value Growth 2003-2008
Table 18 Sales of Standard versus Concentrated
Fabric Softeners: % Analysis 2004-2008
Table 19 Laundry Care Company
Shares 2004-2008
Table 20 Laundry Care Brand Shares 2005-2008
Table 21
Laundry Detergents Company Shares 2004-2008
Table 22 Laundry Detergents
Brand Shares 2005-2008
Table 23 Laundry Aids Company Shares 2004-2008
Table 24 Laundry Aids Brand Shares 2005-2008
Table 25 Forecast Sales of
Laundry Care by Subsector: Value 2008-2013
Table 26 Forecast Sales of
Laundry Care by Subsector: % Value Growth 2008-2013
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