Table of Contents
Laundry Care in South Korea
Euromonitor International
September
2009
List of Contents and Tables
Headlines
Trends
Competitive
Landscape
Prospects
Sector Indicators
Table 1 Household
Penetration of Washing Machines 2003-2008
Sector Data
Table 2 Sales of
Laundry Care by Subsector: Value 2003-2008
Table 3 Sales of Laundry Care
by Subsector: % Value Growth 2003-2008
Table 4 Sales of Laundry Detergents
by Type: Value 2003-2008
Table 5 Sales of Laundry Detergents by Type: %
Value Growth 2003-2008
Table 6 Sales of Laundry Aids by Type: Value
2003-2008
Table 7 Sales of Laundry Aids by Type: % Value Growth
2003-2008
Table 8 Sales of Standard versus Concentrated Fabric Softeners:
% Analysis 2004-2008
Table 9 Laundry Care Company Shares 2004-2008
Table 10 Laundry Care Brand Shares 2005-2008
Table 11 Laundry Detergents
Company Shares 2004-2008
Table 12 Laundry Detergents Brand Shares
2005-2008
Table 13 Laundry Aids Company Shares 2004-2008
Table 14
Laundry Aids Brand Shares 2005-2008
Table 15 Forecast Sales of Laundry
Care by Subsector: Value 2008-2013
Table 16 Forecast Sales of Laundry Care
by Subsector: % Value Growth 2008-2013
Aekyung Industrial Co Ltd
Strategic Direction
Key Facts
Summary 1 Aekyung Industrial Co Ltd: Key
Facts
Summary 2 Aekyung Industrial Co Ltd: Operational Indicators
Company Background
Production
Summary 3 Aekyung Industrial Co Ltd:
Production Statistics 2008
Competitive Positioning
Summary 4 Aekyung
Industrial Co Ltd: Competitive Position 2008
Lg Household & Health Care
Ltd
Strategic Direction
Key Facts
Summary 5 LG Household & Health
Care Ltd: Key Facts
Summary 6 LG Household & Health Care Ltd: Operational
Indicators
Company Background
Production
Summary 7 LG Household &
Health Care Ltd: Production Statistics 2007
Competitive Positioning
Summary 8 Summary LG Household & Health Care Ltd: Competitive Position
2008
Mukunghwa Corp
Strategic Direction
Key Facts
Summary 9
Mukunghwa Corp: Key Facts
Summary 10 Mukunghwa Corp: Operational
Indicators
Company Background
Production
Summary 11 Mukunghwa
Corp: Production Statistics 2008
Competitive Positioning
Summary 12
Summary Mukunghwa Corp: Competitive Position 2008
Pigeon Corp
Strategic Direction
Key Facts
Summary 13 Pigeon Corp: Key Facts
Summary 14 Pigeon Corp: Operational Indicators
Company Background
Production
Summary 15 Pigeon Corp: Production Statistics 2008
Competitive Positioning
Summary 16 Pigeon Corp: Competitive Position
2008
Sugar Bubble Co Ltd
Strategic Direction
Key Facts
Summary
17 Sugar Bubble Co Ltd: Key Facts
Summary 18 Sugar Bubble Co Ltd:
Operational Indicators
Company Background
Production
Summary 19
Sugar Bubble Co Ltd: Production Statistics 2008
Competitive
Positioning
Summary 20 Sugar Bubble Co Ltd: Competitive Position 2008
Executive Summary
Continuous But Slower Growth
Growing
Environmentally-friendly Attitudes
Preference for Natural and Clean Scents
Increased
Innovation Boosts Value Growth
Sales Through Internet
Retailing Increase
Key Trends and Developments
Continuous But Slower
Growth
Increasingly Environmentally-friendly Attitudes
Preference for
Natural and Clean Scents Increases
Laundry Care Boosted by Innovative
Products
Sales Through Internet Retailing Increase
Market
Indicators
Table 17 Households 2003-2008
Market Data
Table 18
Sales of Household Care by Sector: Value 2003-2008
Table 19 Sales of
Household Care by Sector: % Value Growth 2003-2008
Table 20 Household Care
Company Shares 2004-2008
Table 21 Household Care Brand Shares
2005-2008
Table 22 Penetration of Private Label by Sector 2003-2008
Table 23 Sales of Household Care by Distribution Format: % Analysis
2003-2008
Table 24 Sales of Household Care by Sector and Distribution
Format: % Analysis 2008
Table 25 Forecast Sales of Household Care by
Sector: Value 2008-2013
Table 26 Forecast Sales of Household Care by
Sector: % Value Growth 2008-2013
Definitions
Summary 21 Research
Sources
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