Table of Contents
Laundry Care in Taiwan
Euromonitor International
September 2009
List of Contents and Tables
Headlines
Trends
Competitive
Landscape
Prospects
Sector Indicators
Table 1 Household
Penetration of Washing Machines 2003-2008
Sector Data
Table 2 Sales of
Laundry Care by Subsector: Value 2003-2008
Table 3 Sales of Laundry Care
by Subsector: % Value Growth 2003-2008
Table 4 Sales of Laundry Detergents
by Type: Value 2003-2008
Table 5 Sales of Laundry Detergents by Type: %
Value Growth 2003-2008
Table 6 Sales of Laundry Aids by Type: Value
2003-2008
Table 7 Sales of Laundry Aids by Type: % Value Growth
2003-2008
Table 8 Sales of Standard versus Concentrated Fabric Softeners:
% Analysis 2004-2008
Table 9 Laundry Care Company Shares 2004-2008
Table 10 Laundry Care Brand Shares 2005-2008
Table 11 Laundry Detergents
Company Shares 2004-2008
Table 12 Laundry Detergents Brand Shares
2005-2008
Table 13 Laundry Aids Company Shares 2004-2008
Table 14
Laundry Aids Brand Shares 2005-2008
Table 15 Forecast Sales of Laundry
Care by Subsector: Value 2008-2013
Table 16 Forecast Sales of Laundry Care
by Subsector: % Value Growth 2008-2013
Chu Chen Industrial Co Ltd
Strategic Direction
Key Facts
Summary 1 Chu Chen Industrial Co Ltd:
Key Facts
Company Background
Production
Competitive
Positioning
Summary 2 Chu Chen Industrial Co Ltd: Competitive Position
2008
Farcent Enterprise Co Ltd
Strategic Direction
Key Facts
Summary 3 Farcent Enterprise Co Ltd: Key Facts
Summary 4 Farcent
Enterprise Co Ltd: Operational Indicators
Company Background
Production
Summary 5 Farcent Enterprise Co Ltd: Production Statistics
2007
Competitive Positioning
Summary 6 Farcent Enterprise Co Ltd:
Competitive Position 2008
Magic Amah Household Taiwan Co Ltd
Strategic
Direction
Key Facts
Summary 7 Magic Amah Household Taiwan Co Ltd: Key
Facts
Company Background
Production
Competitive Positioning
Summary 8 Magic Amah Household Taiwan Co Ltd: Competitive Position 2008
Mao Bao Chemical Products Inc
Strategic Direction
Key Facts
Summary 9 Mao Bao Chemical Products Inc: Key Facts
Summary 10 Mao Bao
Chemical Products Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Mao Bao Chemical
Products Inc: Competitive Position 2008
Nice Enterprise Co Ltd
Strategic Direction
Key Facts
Summary 12 Nice Enterprise Co Ltd: Key
Facts
Company Background
Production
Competitive Positioning
Summary 13 Nice Enterprise Co Ltd: Competitive Position 2008
Shaklee
(asia) Inc
Strategic Direction
Key Facts
Summary 14 Shaklee Asia
Inc: Key Facts
Company Background
Production
Competitive
Positioning
Executive Summary
Value Sales Decline Due To Economic
Downturn
Unit Prices Increase Due To Rising Petrol and Raw Material
Costs
Limited New Product Development Due To Cost Constraints
Increasing Popularity of Supermarkets/hypermarkets
New Efficient Products
and Increased Marketing Key To Future Growth
Key Trends and
Developments
Increasing Demand for Eco-friendly Products
Increasing
Price Competition
Packaging Size Preferences Vary by Consumer Group
Increasing Demand for Functional and Power Cleaning Products
Increasing
Importance of Advertising and Packaging
Market Indicators
Table 17
Households 2003-2008
Market Data
Table 18 Sales of Household Care by
Sector: Value 2003-2008
Table 19 Sales of Household Care by Sector: %
Value Growth 2003-2008
Table 20 Household Care Company Shares
2004-2008
Table 21 Household Care Brand Shares 2005-2008
Table 22
Penetration of Private Label by Sector 2003-2008
Table 23 Sales of
Household Care by Distribution Format: % Analysis 2003-2008
Table 24 Sales
of Household Care by Sector and Distribution Format: % Analysis 2008
Table
25 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 26
Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Definitions
Summary 15 Research Sources
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