Table of Contents
Spirits in Hong Kong, China Euromonitor International September
2009 List of Contents and Tables Headlines Trends Production,
Imports and Exports Competitive Landscape Prospects Sector
Background Vodka, Gin and Other Blended Scotch Whisky Price Band
Methodology Sector Data Table 1 Sales of Spirits by Subsector: Total
Volume 2003-2008 Table 2 Sales of Spirits by Subsector: Total Value
2003-2008 Table 3 Sales of Spirits by Subsector: % Total Volume Growth
2003-2008 Table 4 Sales of Spirits by Subsector: % Total Value Growth
2003-2008 Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume
2003-2008 Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value
2003-2008 Table 7 Sales of Spirits by On-trade vs Off-trade Split: %
Volume Growth 2003-2008 Table 8 Sales of Spirits by On-trade vs Off-trade
Split: % Value Growth 2003-2008 Table 9 Sales of Other Blended Scotch
Whisky by Premium/Super-premium Split 2003-2008 Table 10 Sales of Gin by
Premium/Super-premium Split 2003-2008 Table 11 Sales of Vodka by
Premium/Super-premium Split 2003-2008 Table 12 Sales of Flavoured vs
Non-flavoured Vodka 2003-2008 Table 13 Spirits Production, Imports and
Exports: Total Volume 2002-2007 Table 14 Spirits Exports by Country of
Destination: Total Volume 2002-2007 Table 15 Spirits Exports by Country of
Destination: Total Value 2002-2007 Table 16 Spirits Imports by Country of
Origin: Total Volume 2002-2007 Table 17 Spirits Imports by Country of
Origin: Total Value 2002-2007 Table 18 Whisk(e)y Production, Imports and
Exports: Total Volume 2002-2007 Table 19 Brandy & Cognac Production,
Imports and Exports: Total Volume 2002-2007 Table 20 Vodka Production,
Imports and Exports: Total Volume 2002-2007 Table 21 Gin Production,
Imports and Exports: Total Volume 2002-2007 Table 22 Rum Production,
Imports and Exports: Total Volume 2002-2007 Table 23 Liqueurs Production:
Total Volume 2002-2007 Table 24 Company Shares of Spirits by National
Brand Owner 2003-2007 Table 25 Company Shares of Spirits by Global Brand
Owner 2003-2007 Table 26 Brand Shares of Spirits 2004-2007 Table 27
Forecast Sales of Spirits by Subsector: Total Volume 2008-2013 Table 28
Forecast Sales of Spirits by Subsector: Total Value 2008-2013 Table 29
Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 30 Forecast Sales of Spirits by Subsector: % Total Value Growth
2008-2013 Eugina Ltd Strategic Direction Key Facts Summary 1
Eugina Ltd: Key Facts Company Background Production Competitive
Positioning Summary 2 Eugina Ltd: Competitive Position 2007 Jebsen &
Co Ltd Strategic Direction Key Facts Summary 3 Jebsen & Co Ltd:
Key Facts Company Background Production Competitive
Positioning Summary 4 Jebsen & Co Ltd: Competitive Position 2007
Maxxium Hong Kong Ltd Strategic Direction Key Facts Summary 5
Maxxium Hong Kong Ltd: Key Facts Company Background Production
Competitive Positioning Summary 6 Maxxium Hong Kong Ltd: Competitive
Position 2007 San Miguel Brewery Hong Kong Ltd Strategic Direction
Key Facts Summary 7 San Miguel Brewery Hong Kong Ltd: Key Facts
Company Background Production Competitive Positioning Summary 8
San Miguel Brewery Hong Kong Ltd: Competitive Position 2007 Telford
International Co Ltd Strategic Direction Key Facts Summary 9
Telford International Co Ltd: Key Facts Company Background
Production Competitive Positioning Summary 10 Telford International Co
Ltd: Competitive Position 2007 Executive Summary Alcoholic Drinks
Hampered by Economic Downturn Hong Kong Aims To Become A Fine Wine Trading
Hub Leading Players Further Gain Share Growing Demand for Specialist
Retailers Continued Trading Up Expected in Forecast Period Key Trends
and Developments Tax Abolished on Lower-strength Alcoholic Drinks
Growing Interest in Cocktail Culture Increasing Polarisation Seen in Many
Product Areas Lack of Storage Space Creates Growing Concern Specialist
Retailers Summary 11 Leading Specialist Retailers 2007 Market Merger
and Acquisition Activity Market Background Legislation Taxation
and Duty Levies Table 31 Taxation and Duty Levies on Alcoholic Drinks
2008 Table 32 Typical Wholesaler and Retailer Off-trade Mark-ups by
Selected Sectors 2008 Table 33 Selling Margin of a Typical Imported Beer
Brand 2008 Table 34 Selling Margin of a Typical Imported Wine Brand
2008 Table 35 Selling Margin of a Typical Imported Spirits Brand 2008
Operating Environment Contraband/parallel Trade Duty Free
Cross-border/private Imports Market Indicators Table 36 Retail
Consumer Expenditure on Alcoholic Drinks 2003-2008 Market Data Table
37 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008 Table 38
Sales of Alcoholic Drinks by Sector: Total Value 2003-2008 Table 39 Sales
of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008 Table 40
Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008 Table
41 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume
2008 Table 42 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade
Split: Value 2008 Table 43 Sales of Alcoholic Drinks by Sector by On-trade
vs Off-trade Split: % Volume 2008 Table 44 Sales of Alcoholic Drinks by
Sector by On-trade vs Off-trade Split: % Value 2008 Table 45 Sales of
Alcoholic Drinks by Region: Total Volume 2003-2008 Table 46 Sales of
Alcoholic Drinks by Region: Total Value 2003-2008 Table 47 Sales of
Alcoholic Drinks by Region: % Total Volume Growth 2003-2008 Table 48 Sales
of Alcoholic Drinks by Region: % Total Value Growth 2003-2008 Table 49
Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007 Table
50 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value
Analysis 2008 Table 51 Off-trade Sales of Alcoholic Drinks by Sector and
Distribution Format: % Volume Analysis 2008 Table 52 Forecast Sales of
Alcoholic Drinks by Sector: Total Volume 2008-2013 Table 53 Forecast Sales
of Alcoholic Drinks by Sector: Total Value 2008-2013 Table 54 Forecast
Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013 Table
55 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth
2008-2013 Table 56 Forecast Sales of Alcoholic Drinks by Region: Total
Volume 2008-2013 Table 57 Forecast Sales of Alcoholic Drinks by Region:
Total Value 2008-2013 Table 58 Forecast Sales of Alcoholic Drinks by
Region: % Total Volume Growth 2008-2013 Table 59 Forecast Sales of
Alcoholic Drinks by Region: % Total Value Growth 2008-2013 Definitions
Summary 12 Research Sources
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