Table of Contents
Vitamins and Dietary Supplements in China
Euromonitor International
September 2009
List of Contents and Tables
Headlines
Trends -
Vitamins
Trends - Dietary Supplements
Competitive Landscape
Prospects
Sector Data
Table 1 Sales of Vitamins and Dietary
Supplements by Subsector: Value 2003-2008
Table 2 Sales of Vitamins and
Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 3 Folic
Acid v Other B Vitamins 2004-2008
Table 4 Dietary Supplements by
Positioning 2006-2008
Table 5 Vitamins and Dietary Supplements Company
Shares by Value 2004-2008
Table 6 Vitamins and Dietary Supplements Brand
Shares by Value 2005-2008
Table 7 Vitamins Brand Shares by Value
2005-2008
Table 8 Dietary Supplements Brand Shares by Value 2005-2008
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value
2008-2013
Table 10 Forecast Sales of Vitamins and Dietary Supplements by
Subsector: % Value Growth 2008-2013
Amway (china) Co Ltd
Strategic
Direction
Key Facts
Summary 1 Amway (China) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2
Amway (China) Co Ltd: Competitive Position 2008
Bristol-Myers Squibb
(shanghai) Trading Co Ltd
Strategic Direction
Key Facts
Summary 3
Bristol-Myers Squibb (Shanghai) Trading Co Ltd: Key Facts
Company
Background
Production
Summary 4 Bristol-Myers Squibb (Shanghai)
Trading Co Ltd: Production Statistics 2008
Competitive Positioning
Summary 5 Bristol-Myers Squibb (Shanghai) Trading Co Ltd: Competitive Position
2008
GlaxoSmithKline (tianjin) Pharm Co Ltd
Strategic Direction
Key Facts
Summary 6 GlaxoSmithKline (Tianjin) Pharm Co Ltd: Key Facts
Company Background
Production
Summary 7 GlaxoSmithKline (Tianjin)
Pharm Co Ltd: Production Statistics 2008
Competitive Positioning
Summary 8 GlaxoSmithKline (Tianjin) Pharm Co Ltd: Competitive Position
2008
Jiangzhong Pharmaceutical Co
Strategic Direction
Key
Facts
Summary 9 Jiangzhong Pharmaceutical Co Ltd: Key Facts
Company
Background
Production
Competitive Positioning
Summary 10
Jiangzhong Pharmaceutical Co Ltd: Competitive Position 2008
Sanjiu
Enterprise Group
Strategic Direction
Key Facts
Summary 11 Sanjiu
Enterprise Group: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Sanjiu Enterprise Group: Competitive
Position 2008
Tianjin Tianshi Biological Development Co Ltd
Strategic
Direction
Key Facts
Summary 13 Tianjin Tianshi Biological Development
Co Ltd: Key Facts
Company Background
Production
Competitive
Positioning
Summary 14 Tianjin Tianshi Biological Development Co Ltd:
Competitive Position 2008
Tibet Linzhi Qizheng Tibetan Medicine Fty
Strategic Direction
Key Facts
Summary 15 Tibet Linzhi Qizheng Tibetan
Medicine Fty: Key Facts
Company Background
Production
Summary 16
Tibet Linzhi Qizheng Tibetan Medicine Fty: Production Statistics 2007
Competitive Positioning
Summary 17 Tibet Linzhi Qizheng Tibetan Medicine
Fty: Competitive Position 2008
Wyeth Pharmaceutical Co Ltd
Strategic
Direction
Key Facts
Summary 18 Wyeth Pharmaceutical Co Ltd: Key
Facts
Company Background
Production
Summary 19 Wyeth
Pharmaceutical Co Ltd: Production Statistics 2008
Competitive
Positioning
Summary 20 Wyeth Pharmaceutical Co Ltd: Competitive Position
2008
Xian Janssen Pharmaceutical Ltd
Strategic Direction
Key
Facts
Summary 21 Xian Janssen Pharmaceutical Ltd: Key Facts
Company
Background
Production
Competitive Positioning
Summary 22 Xian
Janssen Pharmaceutical Ltd: Competitive Position 2008
Yunnan Baiyao Group
Co Ltd
Strategic Direction
Key Facts
Summary 23 Yunnan Baiyao
Group Co Ltd: Key Facts
Company Background
Production
Summary 24
Yunnan Baiyao Group Co Ltd: Production Statistics 2008
Competitive
Positioning
Summary 25 Yunnan Baiyao Group Co Ltd: Competitive Position
2008
Executive Summary
Growing Health Awareness and Disposable Incomes
Fuel Growth
Vitamins and Dietary Supplements Lead Growth
Amway Leads
Fragmented OTC Healthcare
Chemists/pharmacies Lead But Direct Selling
Grows Fastest
Steady Growth for Forecast Period
Key Trends and
Developments
Rising Health-consciousness and Self-medication
Convenience Becomes Increasingly Important
Lifestyle Changes Shape
Growth
Players Increasingly Focus on Specific Consumer Targets
Deep-rooted Tradition Impacts OTC Healthcare
Territory Key Trends and
Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services
2003-2008
Table 12 Life Expectancy at Birth 2003-2008
Market Data
Table 13 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 14 Sales
of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 15 Sales of
OTC Healthcare by Region: Value 2003-2008
Table 16 Sales of OTC Healthcare
by Region: % Value Growth 2003-2008
Table 17 OTC Healthcare Company Shares
by Value 2004-2008
Table 18 OTC Healthcare Brand Shares by Value
2005-2008
Table 19 Sales of OTC Healthcare by Distribution Format: %
Analysis 2003-2008
Table 20 Sales of OTC Healthcare by Sector and
Distribution Format: % Analysis 2008
Table 21 Forecast Sales of OTC
Healthcare by Sector: Value 2008-2013
Table 22 Forecast Sales of OTC
Healthcare by Sector: % Value Growth 2008-2013
Table 23 Forecast Sales of
OTC Healthcare by Region: Value 2008-2013
Table 24 Forecast Sales of OTC
Healthcare by Region: % Value Growth 2008-2013
Appendix
OTC
Registration and Classification
Vitamins & Dietary Supplements
Registration and Classification
Self-medication and Preventative
Medicine
Generics
Switches
Summary 26 OTC Healthcare Switches
2005-2007
Definitions
Summary 27 Research Sources
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