Table of Contents
Vitamins and Dietary Supplements in Romania
Euromonitor International
September 2009
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 1 Sales of
Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 2
Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth
2003-2008
Table 3 Folic Acid v Other B Vitamins 2004-2008
Table 4
Dietary Supplements by Positioning 2006-2008
Table 5 Vitamins and Dietary
Supplements Company Shares by Value 2004-2008
Table 6 Vitamins and Dietary
Supplements Brand Shares by Value 2005-2008
Table 7 Vitamins Brand Shares
by Value 2005-2008
Table 8 Dietary Supplements Brand Shares by Value
2005-2008
Table 9 Forecast Sales of Vitamins and Dietary Supplements by
Subsector: Value 2008-2013
Table 10 Forecast Sales of Vitamins and Dietary
Supplements by Subsector: % Value Growth 2008-2013
Antibiotice SA
Strategic Direction
Key Facts
Summary 1 Antibiotice SA: Key Facts
Summary 2 Antibiotice SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Antibiotice SA:
Competitive Position 2008
Biofarm SA
Strategic Direction
Key
Facts
Summary 4 Biofarm SA: Key Facts
Summary 5 Biofarm SA:
Operational Indicators
Company Background
Production
Competitive
Positioning
Summary 6 Biofarm SA: Competitive Position 2008
Ozone
Laboratories SRL
Strategic Direction
Key Facts
Summary 7 Ozone
Laboratories SRL: Key Facts
Summary 8 Ozone Laboratories SRL: Operational
Indicators
Company Background
Production
Competitive
Positioning
Summary 9 Ozone Laboratories SRL: Competitive Position
2008
Terapia Ranbaxy
Strategic Direction
Key Facts
Summary 10
Terapia Ranbaxy: Key Facts
Summary 11 Terapia Ranbaxy: Operational
Indicators
Company Background
Production
Competitive
Positioning
Summary 12 Terapia Ranbaxy: Competitive Position 2008
Zentiva SA
Strategic Direction
Key Facts
Summary 13 Zentiva SA:
Key Facts
Summary 14 Zentiva SA: Operational Indicators
Company
Background
Production
Competitive Positioning
Summary 15 Zentiva
SA: Competitive Position 2008
Executive Summary
Excellent Dynamics in
2008
Increased Purchasing Power Sustains Growth
Domestic Producers
Lead the Market
Chemists/pharmacies Maintains Its Dominance
Changing
Lifestyles Increase OTC Consumption
Key Trends and Developments
Ageing
Population Drives Market Performance
Growing Incomes Stimulate
Self-medication
OTC Healthcare Remains Highly Regulated
Modernisation
of Pharmacies Contributes To Sales Growth
Domestic Producers Lead the
Market
Rural Areas Represent Strong Growth Potential
Market
Indicators
Table 11 Consumer Expenditure on Health Goods and Medical
Services 2003-2008
Table 12 Life Expectancy at Birth 2003-2008
Market
Data
Table 13 Sales of OTC Healthcare by Sector: Value 2003-2008
Table
14 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 15
OTC Healthcare Company Shares by Value 2004-2008
Table 16 OTC Healthcare
Brand Shares by Value 2005-2008
Table 17 Sales of OTC Healthcare by
Distribution Format: % Analysis 2003-2008
Table 18 Sales of OTC Healthcare
by Sector and Distribution Format: % Analysis 2008
Table 19 Forecast Sales
of OTC Healthcare by Sector: Value 2008-2013
Table 20 Forecast Sales of
OTC Healthcare by Sector: % Value Growth 2008-2013
Appendix
OTC
Registration and Classification
Vitamins & Dietary Supplements
Registration and Classification
Generics
Switches
Summary 16 OTC
Healthcare Switches 2005-2008
Definitions
Summary 17 Research
Sources
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