Table of Contents
Wine in Hong Kong, China Euromonitor International September 2009
List of Contents and Tables Headlines Trends Production, Imports
and Exports Competitive Landscape Prospects Sector Data Table
1 Sales of Wine by Subsector: Total Volume 2003-2008 Table 2 Sales of Wine
by Subsector: Total Value 2003-2008 Table 3 Sales of Wine by Subsector: %
Total Volume Growth 2003-2008 Table 4 Sales of Wine by Subsector: % Total
Value Growth 2003-2008 Table 5 Sales of Wine by On-trade vs Off-trade
Split: Volume 2003-2008 Table 6 Sales of Wine by On-trade vs Off-trade
Split: Value 2003-2008 Table 7 Sales of Wine by On-trade vs Off-trade
Split: % Volume Growth 2003-2008 Table 8 Sales of Wine by On-trade vs
Off-trade Split: % Value Growth 2003-2008 Table 9 Volume Sales of Still
Red Wine by Price Segment 2003-2008 Table 10 Volume Sales of Still White
Wine by Price Segment 2003-2008 Table 11 Volume Sales of Still Rosé
Wine by Price Segment 2003-2008 Table 12 Volume Sales of Other Sparkling
Wine by Price Segment 2003-2008 Table 13 Sales of Still Red Wine by
Grape/Varietal Type 2003-2008 Table 14 Sales of Still White Wine by
Grape/Varietal Type 2003-2008 Table 15 Sales of Still Red Wine by Quality
Classification 2003-2008 Table 16 Sales of Still White Wine by Quality
Classification 2003-2008 Table 17 Sales of Still Rosé Wine by Quality
Classification 2003-2008 Table 18 Wine Production, Imports and Exports:
Total Volume 2002-2007 Table 19 Wine Exports by Country of Destination:
Total Volume 2002-2007 Table 20 Wine Exports by Country of Destination:
Total Value 2002-2007 Table 21 Wine Imports by Country of Origin: Total
Volume 2002-2007 Table 22 Wine Imports by Country of Origin: Total Value
2002-2007 Table 23 Company Shares of Still Light Grape Wine by National
Brand Owner 2003-2007 Table 24 Company Shares of Still Light Grape Wine by
Global Brand Owner 2003-2007 Table 25 Brand Shares of Still Light Grape
Wine 2004-2007 Table 26 Company Shares of Champagne by National Brand
Owner 2004-2007 Table 27 Company Shares of Champagne by Global Brand Owner
2004-2007 Table 28 Brand Shares of Champagne 2004-2007 Table 29
Company Shares of Other Sparkling Wine by National Brand Owner 2003-2007
Table 30 Company Shares of Other Sparkling Wine by Global Brand Owner
2003-2007 Table 31 Brand Shares of Other Sparkling Wine 2004-2007
Table 32 Company Shares of Fortified Wine and Vermouth by National Brand Owner
2004-2007 Table 33 Company Shares of Fortified Wine and Vermouth by Global
Brand Owner 2004-2007 Table 34 Brand Shares of Fortified Wine and Vermouth
2004-2007 Table 35 Company Shares of Non-grape Wine by National Brand
Owner 2004-2007 Table 36 Company Shares of Non-grape Wine by Global Brand
Owner 2004-2007 Table 37 Brand Shares of Non-grape Wine 2004-2007
Table 38 Forecast Sales of Wine by Subsector: Total Volume 2008-2013 Table
39 Forecast Sales of Wine by Subsector: Total Value 2008-2013 Table 40
Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013 Table
41 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013
Eugina Ltd Strategic Direction Key Facts Summary 1 Eugina Ltd: Key
Facts Company Background Production Competitive Positioning
Summary 2 Eugina Ltd: Competitive Position 2007 Jebsen & Co Ltd
Strategic Direction Key Facts Summary 3 Jebsen & Co Ltd: Key Facts
Company Background Production Competitive Positioning Summary 4
Jebsen & Co Ltd: Competitive Position 2007 Maxxium Hong Kong Ltd
Strategic Direction Key Facts Summary 5 Maxxium Hong Kong Ltd: Key
Facts Company Background Production Competitive Positioning
Summary 6 Maxxium Hong Kong Ltd: Competitive Position 2007 San Miguel
Brewery Hong Kong Ltd Strategic Direction Key Facts Summary 7 San
Miguel Brewery Hong Kong Ltd: Key Facts Company Background
Production Competitive Positioning Summary 8 San Miguel Brewery Hong
Kong Ltd: Competitive Position 2007 Telford International Co Ltd
Strategic Direction Key Facts Summary 9 Telford International Co Ltd:
Key Facts Company Background Production Competitive
Positioning Summary 10 Telford International Co Ltd: Competitive Position
2007 Executive Summary Alcoholic Drinks Hampered by Economic
Downturn Hong Kong Aims To Become A Fine Wine Trading Hub Leading
Players Further Gain Share Growing Demand for Specialist Retailers
Continued Trading Up Expected in Forecast Period Key Trends and
Developments Tax Abolished on Lower-strength Alcoholic Drinks Growing
Interest in Cocktail Culture Increasing Polarisation Seen in Many Product
Areas Lack of Storage Space Creates Growing Concern Specialist
Retailers Summary 11 Leading Specialist Retailers 2007 Market Merger
and Acquisition Activity Market Background Legislation Taxation
and Duty Levies Table 42 Taxation and Duty Levies on Alcoholic Drinks
2008 Table 43 Typical Wholesaler and Retailer Off-trade Mark-ups by
Selected Sectors 2008 Table 44 Selling Margin of a Typical Imported Beer
Brand 2008 Table 45 Selling Margin of a Typical Imported Wine Brand
2008 Table 46 Selling Margin of a Typical Imported Spirits Brand 2008
Operating Environment Contraband/parallel Trade Duty Free
Cross-border/private Imports Market Indicators Table 47 Retail
Consumer Expenditure on Alcoholic Drinks 2003-2008 Market Data Table
48 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008 Table 49
Sales of Alcoholic Drinks by Sector: Total Value 2003-2008 Table 50 Sales
of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008 Table 51
Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008 Table
52 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume
2008 Table 53 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade
Split: Value 2008 Table 54 Sales of Alcoholic Drinks by Sector by On-trade
vs Off-trade Split: % Volume 2008 Table 55 Sales of Alcoholic Drinks by
Sector by On-trade vs Off-trade Split: % Value 2008 Table 56 Sales of
Alcoholic Drinks by Region: Total Volume 2003-2008 Table 57 Sales of
Alcoholic Drinks by Region: Total Value 2003-2008 Table 58 Sales of
Alcoholic Drinks by Region: % Total Volume Growth 2003-2008 Table 59 Sales
of Alcoholic Drinks by Region: % Total Value Growth 2003-2008 Table 60
Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007 Table
61 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value
Analysis 2008 Table 62 Off-trade Sales of Alcoholic Drinks by Sector and
Distribution Format: % Volume Analysis 2008 Table 63 Forecast Sales of
Alcoholic Drinks by Sector: Total Volume 2008-2013 Table 64 Forecast Sales
of Alcoholic Drinks by Sector: Total Value 2008-2013 Table 65 Forecast
Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013 Table
66 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth
2008-2013 Table 67 Forecast Sales of Alcoholic Drinks by Region: Total
Volume 2008-2013 Table 68 Forecast Sales of Alcoholic Drinks by Region:
Total Value 2008-2013 Table 69 Forecast Sales of Alcoholic Drinks by
Region: % Total Volume Growth 2008-2013 Table 70 Forecast Sales of
Alcoholic Drinks by Region: % Total Value Growth 2008-2013 Definitions
Summary 12 Research Sources
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