Table of Contents
DIY and Gardening in Russia
Euromonitor International
October 2009
List of Contents and Tables
Executive Summary
Negative Influence of
Financial Crisis on the DIY and Gardening Market Performance
Income
Increase Is the Market Performance Driver
Lifestyle Changes Influence the
Growth of Different DIY and Gardening Subsectors
Ten Main Companies Have A
21% Share of the Market
the Growth Will Be Slower Than in Previous
Years
Key Trends and Developments
An Increasing Number of Women As DIY
and Gardening Consumers Positively Influence Market Development
Regional
Expansion Is Improving Market Development
Russian Retailers Develop
Multi-format Shops Because of the Lack of the Trade Areas
Financial Crisis
Forces Companies To Revise Their Expansion Strategies
Consolidation on the
Rise As A Result of the Credit Crunch
Market Data
Table 1 Sales of DIY
and Gardening by Sector: Value 2003-2008
Table 2 Sales of DIY and
Gardening by Sector: % Value Growth 2003-2008
Table 3 Sales of DIY and
Gardening by Sector: Value 2003-2008
Table 4 Sales of DIY and Gardening by
Sector: % Value Growth 2003-2008
Table 5 DIY and Gardening Company Shares
2004-2008
Table 6 DIY and Gardening Brand Shares 2005-2008
Table 7
Sales of DIY and Gardening by Distribution Format: % Analysis 2003-2008
Table 8 Forecast Sales of DIY and Gardening by Sector: Value 2008-2013
Table 9 Forecast Sales of DIY and Gardening by Sector: % Value Growth
2008-2013
Definitions
DIY and Gardening
DIY
Building
Materials
Hardware
Electrical Supplies
Hand Tools and
Accessories
Power Tools and Accessories
Paint/home Decorating
Wall/floor/window Coverings
Plumbing/heating/cooling
Millwork/doors/windows
Kitchen and Bath Products
Other DIY
Gardening
Horticultural Goods
Garden Structures
Gardening
Equipment
Garden Care
Other Gardening
Barbecues
Summary 1
Research Sources
Belaya Dacha Zao
Strategic Direction
Key
Facts
Summary 2 Belaya Dacha ZAO: Key Facts
Summary 3 Belaya Dacha
ZAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Belaya Dacha ZAO: Competitive Position
2008
Kirov Stroyfarfor Zao
Strategic Direction
Key Facts
Summary 5 Kirov Stroyfarfor ZAO: Key Facts
Summary 6 Kirov Stroyfarfor:
Operational Indicators
Company Background
Production
Competitive
Positioning
Summary 7 Kirov Stroyfarfor ZAO: Competitive Position 2008
Leroy Merlin Russia
Strategic Direction
Key Facts
Summary 8 Leroy
Merlin: Key Facts
Company Background
Production
Competitive
Positioning
Summary 9 Leroy Merlin: Competitive Position 2008
Russkie
Kraski Oao
Strategic Direction
Key Facts
Summary 10 Russkie Kraski
OAO: Key Facts
Summary 11 Russkie Kraski OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12
Russkie Kraski OAO: Competitive Position 2008
Starik Khottabych Oao
Strategic Direction
Key Facts
Summary 13 Starik Hottabych: Key
Facts
Summary 14 Starik Hottabych: Operational Indicators
Company
Background
Production
Competitive Positioning
Summary 15 Staryk
Hottabych: Competitive Position 2008
Headlines
Trends
Competitive
Landscape
Prospects
New Product Developments
Summary 16 New
Product Launches 2008
Sector Data
Table 10 Sales of DIY by Subsector:
Value 2003-2008
Table 11 Sales of DIY by Subsector: % Value Growth
2003-2008
Table 12 DIY Company Shares 2004-2008
Table 13 DIY Brand
Shares 2005-2008
Table 14 Sales of DIY by Distribution Format: % Analysis
2003-2008
Table 15 Forecast Sales of DIY by Subsector: Value 2008-2013
Table 16 Forecast Sales of DIY by Subsector: % Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
New Product
Developments
Summary 17 New Product Launches 2008
Sector Data
Table 17 Sales of Gardening by Subsector: Value 2003-2008
Table 18 Sales
of Gardening by Subsector: % Value Growth 2003-2008
Table 19 Gardening
Company Shares 2004-2008
Table 20 Sales of Gardening by Distribution
Format: % Analysis 2003-2008
Table 21 Forecast Sales of Gardening by
Subsector: Value 2008-2013
Table 22 Forecast Sales of Gardening by
Subsector: % Value Growth 2008-2013
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