Table of Contents
- 1. INTRODUCTION
- 1.1 Scope of the Report
- 1.2 Disclaimer
- 2. THE STATE OF THE MARKET 2005
- 2.1 Executive Summary
- 2.2 Key Challenges and Strategies
- Introduction
- Summary 1 Key Challenges and Strategies 2005 and Beyond
- Decreasing consumption in Old World markets
- Increasing global wine glut
- Health trends not favourable to alcohol
- Developing global brands
- Increased competition from other beverages
- Increased consolidation in global industry
- Margins under pressure from retailers
- 2.3 Market Overview
- Global demand
- Table 1 Global Sales of Wine: % Total Volume Growth 2000/2005
- Table 2 Global Sales of Wine: % Total Value Growth 2000/2005
- Chart 1 Global Sales of Wine 2000-2005
- Chart 2 Global Sales of Wine 2000/2005
- Sources of growth: major markets
- Chart 3 Sales of Wine by Major Market: % Total Volume Growth 2000/2005
- Chart 4 Sales of Wine by Major Market: % Total Value Growth 2000/2005
- Sources of growth: product sectors
- Chart 5 Global Sales of Wine by Sector: Total Volume 2000/2005
- Chart 6 Global Sales of Wine by Sector: % Total Volume Growth 2000/2005
- Chart 7 Global Sales of Wine by Sector: Total Value 2000/2005
- Chart 8 Global Sales of Wine by Sector: % Total Value Growth 2000/2005
- Stimuli to growth
- Constraints on growth
- Market share concentration
- Table 3 Global Company Shares of Wine 2004
- Market prospects by region
- Chart 9 Forecast Sales of Wine by Region: % Total Volume Growth 2005/2010
- Chart 10 Forecast Sales of Wine by Region: % Total Value Growth 2005/2010
- Market prospects by sector
- Chart 11 Forecast Sales of Wine by Sector: % Total Volume Growth
2005/2010
- Chart 12 Forecast Sales of Wine by Sector: % Total Value Growth 2005/2010
- The state of the market in 2010
- 3. OPERATING ENVIRONMENT
- 3.1 Consumer Expenditure on Alcoholic Drinks
- Premium shift in developed markets
- Price competition impacts spending
- Cross-border trade blurs picture
- Table 4 Retail Consumer Expenditure on Alcoholic Drinks in
- Leading Countries 2000-2005
- 3.2 Demand-led Factors
- Evolving drinks cultures
- Health concerns take centre stage
- Table 5 Death Rates from Chronic Liver Disease and Cirrhosis by Select
Markets 2000-2005
- 3.3 Supply-led Factors
- Wine production
- Table 6 Global Wine Production by Key Country 1999-2004
- Import and export trends
- Table 7 Top Wine Exporting Countries 1999-2004
- Table 8 Top Wine Importing Countries 1999-2004
- Grey and black markets
- 3.4 Legislation
- Drinking age restrictions
- Advertising
- Other legislation
- 3.5 Taxation and Duty Levies
- Taxation motivated by health costs and social concerns
- Tougher taxation introduced by the French government
- EU accession forces tax changes in neighbouring countries
- WTO membership leads to reduced tariffs
- UK wine duty continues to rise
- Lobbying for lower taxation on beer in the US
- Mercosur wines are tax exempt in Brazil
- Attempts to remain competitive
- 3.6 Share of Throat
- Table 9 Year-on-Year Growth in Global Sales Volume 2001-2005
- Chart 13 World Share of Throat 2005
- Table 10 Global Sales of Alcoholic Drinks in the Off- and On-trade 2005
- 4. ALCOHOLIC DRINKS
- 4.1 Global Demand
- Fundamental transformation
- FABs reflect rapid market evolution, but the warning signs are already
evident
- Health and wellness trends boost wine consumption
- Rising health consciousness and its negative impact
- Women become a key target for marketers
- Rising brand-consciousness
- Appealing to the contemporary tastes
- Greater focus on premium products
- Manufacturers look to new markets
- 2006 and beyond
- 4.2 Regional Markets
- Emerging markets driving growth
- Major manufacturers spur the development of FABs
- Health-consciousness and price advantage helps beer and wine
- Widespread stasis lead to stagnation in Western Europe
- FABs growth unmatched, but short-lived in Western Europe
- Modest growth in North America
- Early period political and economic difficulties losing impact in Latin
America
- Positive performance in Australasia
- Recovery strengthens in Africa and the Middle East
- Table 11 Volume Sales of Alcoholic Drinks by Region and by Sector
2000/2005
- Table 12 Volume Sales of Alcoholic Drinks in Pure Alcohol Equivalents by
Region and by Sector 2000/2005
- Chart 14 Volume Sales of Alcoholic Drinks by Region and Sector: % Share
2005
- 4.3 Alcoholic Drinks Forecasts
- Will wine glut hamper trading up?
- Health and wellness concerns alter behaviour
- Local spirits remain key but imported spirits make some gains in
emerging markets
- Manufacturers look to expand their geographic coverage
- Cider unlikely to emerge from niche status
- Table 13 Volume Sales of Alcoholic Drinks by Region and by Sector
2005/2010
- Table 14 Volume Sales of Alcoholic Drinks in Pure Alcohol Equivalents by
Region and by Sector 2005/2010
- Chart 15 Volume Sales of Alcoholic Drinks by Region and by Sector: %
Share 2010
- 5. WORLD MARKET OVERVIEW
- 5.1 Wine Global Overview
- Volume growth benefits from falling average unit prices
- Shortage gives way to surplus
- Table 15 Global Sales of Wine: Volume and Value Trends 2000-2005
- 5.2 Market Performance by Region
- Fluctuating fortunes in Western Europe
- Eastern Europe leads global volume growth despite premium shift
- Upmarket shift spurs value growth in North America
- Latin America enjoys recovery in on-trade, but few signs in the off-trade
- Positive volume growth but low pricing constrains value gains in
Asia-Pacific
- Solid volume growth in Australasia and Africa and the Middle East in 2005
- Table 16 Sales of Wine by Region: Total Volume 2000-2005
- Table 17 Sales of Wine by Region: % Total Volume Breakdown 2000-2005
- Table 18 Sales of Wine by Region: % Total Volume Growth 2000-2005
- Table 19 Sales of Wine by Region: Total Value 2000-2005
- Table 20 Sales of Wine by Region: % Total Value Breakdown 2000-2005
- Table 21 Sales of Wine by Region: % Total Value Growth 2000-2005
- 5.3 Sales of Wine in Major and Growth Markets
- Old World dominance under growing threat
- Strongest incremental volume growth in China, Russia and the US
- Wine considered healthy indulgence by Germans
- Trend away from non-grape wine undermines Japanese performance
- Sparkling wine adds fizz to UK wine sales
- New World and sparkling wines boost sales in the Netherlands, Australia
and Canada
- Increasing tourism levels underpin dynamic volume growth
- Strong value gains across the spectrum
- Table 22 Volume Sales of Wine by Major Market: Total Volume and %of
World Total 2000-2005
- Table 23 Sales of Wine by Major Market: % Total Volume Growth: %Total
Volume Growth 2000-2005
- Table 24 Value Sales of Wine by Major Market: Total Value and %of World
Total 2000-2005
- Table 25 Sales of Wine by Major Market: % Total Value Growth: %Total
Value Growth 2000-2005
- Table 26 Volume Sales of Wine by Fastest Growing Market: Total Volume
and %of World Total 2000-2005
- Table 27 Sales of Wine by Fastest Growing Market: % Total Volume Growth:
%Total Volume Growth 2000-2005
- Table 28 Value Sales of Wine by Fastest Growing Market: Total Value and
%of World Total 2000-2005
- Table 29 Sales of Wine by Fastest Growing Market: % Total Value Growth:
%Total Value Growth 2000-2005
- Table 30 Per Capita Consumption of Wine by Fastest Growing Market:
2000-2005
- Table 31 Per Capita Expenditure on Wine by Fastest Growing Market:
2000-2005
- 5.4 Market Drivers
- Still light grape wine continues to shape growth, with red variants on
top
- Still white and particularly still rosé wine show positive recent
performances
- Sparkling wine enjoys greatest dynamism
- Fortified wine and vermouth seeks to update its unfashionable product
image
- Non-grape wine sales largely limited to Asia-Pacific
- Table 32 Global Sales of Wine by Sector: %Total Volume Breakdown
2000-2005
- Table 33 Global Sales of Wine by Sector: % Total Volume Growth 2000-2005
- Table 34 Global Sales of Wine by Sector: % Total Value Breakdown
2000-2005
- Table 35 Global Sales of Wine by Sector: % Total Value Growth 2000-2005
- Table 36 Regional Sales of Wine by Sector: %Total Volume Breakdown
2000-2005
- Table 37 Regional Sales of Wine by Sector: % Total Value Breakdown
2000-2005
- Table 38 Regional Sales of Wine: %Total Volume Growth 2000-2005
- Table 39 Regional Sales of Wine: % Total Value Growth 2000-2005
- 6. STILL LIGHT GRAPE WINE
- 6.1 Still Light Grape Wine Global Overview
- Health attributes and rising quality boon for red
- Experimentation provides basis for red wine expansion
- White wine overshadowed by red and rosé
- Rosé sales in the pink
- Manufacturers attempt to raise brand profiles
- Table 40 Global Sales of Still Light Grape Wine by Subsector: Total
Volume 2000-2005
- Table 41 Global Sales of Still Light Grape Wine by Subsector: % Total
Volume Breakdown 2000-2005
- Table 42 Global Sales of Still Light Grape Wine by Subsector: % Total
Volume Growth 2000-2005
- Table 43 Global Sales of Still Light Grape Wine by Subsector: Total
Value 2000-2005
- Table 44 Global Sales of Still Light Grape Wine by Subsector: % Total
Value Breakdown 2000-2005
- Table 45 Global Sales of Still Light Grape Wine by Subsector: % Total
Value Growth 2000-2005
- 6.2 Still Light Grape Wine Regional Development
- Western Europe' s dominance under no real threat
- Quality wine at low prices appeals to North Americans
- Eastern Europe gaining in confidence
- Latin America sees mixed recovery
- Asia-Pacific leads global volume growth in 2005
- Smallest markets enjoy positive expansion
- Table 46 Sales of Still Light Grape Wine by Region: %Total Volume Growth
2000-2005
- Table 47 Sales of Still Light Grape Wine by Region: % Total Value Growth
2000-2005
- 6.3 Still Light Grape Wine Global Company Performance
- Acquisitions reshape global still light grape wine market
- Table 48 Global Company Shares of Still Light Grape Wine 2003-2004
- Table 49 Global Brand Shares of Still Light Grape Wine 2003-2004
- 6.4 Still Light Grape Wine Outlook
- Perceived health benefits propel red wine sales
- Rosé to reap further benefit from image makeover
- Western Europe adds little to global total
- Eastern Europe and Asia-Pacific represent strongest growth prospects
- Latin America regains former glory
- Table 50 Forecast Global Sales of Still Light Grape Wine by Subsector:
%Total Volume Growth 2005-2010
- Table 51 Forecast Global Sales of Still Light Grape Wine by Subsector: %
Total Value Growth 2005-2010
- Table 52 Forecast Sales of Still Light Grape Wine by Region: %Total
Volume Growth 2005-2010
- Table 53 Forecast Sales of Still Light Grape Wine by Region: % Total
Value Growth 2005-2010
- 7. SPARKLING WINE
- 7.1 Sparkling Wine Global Overview
- Non-celebration consumption boosts sparkling wine
- Champagne outpaces other sparkling wine until 2005
- Counterfeit products represent declining problem in developing markets
- Table 54 Global Sales of Sparkling Wine by Subsector: Total Volume
2000-2005
- Table 55 Global Sales of Sparkling Wine by Subsector: % Total Volume
Breakdown 2000-2005
- Table 56 Global Sales of Sparkling Wine by Subsector: % Total Volume
Growth 2000-2005
- Table 57 Global Sales of Sparkling Wine by Subsector: Total Value
2000-2005
- Table 58 Global Sales of Sparkling Wine by Subsector: % Total Value
Breakdown 2000-2005
- Table 59 Global Sales of Sparkling Wine by Subsector: % Total Value
Growth 2000-2005
- 7.2 Sparkling Wine Regional Development
- Western and Eastern Europe retain dominance
- Volume gains in Eastern Europe come at the expense of value
- Mature Western European market shows some sparkle
- Taste for imported sparkling wines emerges in North America
- Young, urban women turn to champagne in Australasia
- Argentina recovers, Brazil steams ahead and Mexico shows potential in
Latin America
- Table 60 Sales of Sparkling Wine by Region: %Total Volume Breakdown
2000-2005
- Table 61 Sales of Sparkling Wine by Region: % Total Volume Growth
2000-2005
- Table 62 Sales of Sparkling Wine by Region: % Total Value Breakdown
2000-2005
- Table 63 Sales of Sparkling Wine by Region: % Total Value Growth
2000-2005
- 7.3 Champagne Global Company Performance
- Prestigious champagne brands mainly sold through on-trade
- Table 64 Global Company Shares of Champagne 2003-2004
- Table 65 Global Brand Shares of Champagne 2003-2004
- 7.4 Other Sparkling Wine Global Company Performance
- Upmarket shift in other sparkling wine
- Table 66 Global Company Shares of Other Sparkling Wine 2003-2004
- Table 67 Global Brand Shares of Other Sparkling Wine 2003-2004
- 7.5 Sparkling Wine Outlook
- Champagne houses expected to increase marketing
- Other sparkling wine to benefit from branding and year-round consumption
- Greatest incremental growth in Eastern Europe
- Table 68 Forecast Global Sales of Sparkling Wine by Subsector: %Total
Volume Growth 2005-2010
- Table 69 Forecast Global Sales of Sparkling Wine by Subsector: % Total
Value Growth 2005-2010
- Table 70 Forecast Sales of Sparkling Wine by Region: %Total Volume
Growth 2005-2010
- Table 71 Forecast Sales of Sparkling Wine by Region: % Total Value
Growth 2005-2010
- 8. FORTIFIED WINE AND VERMOUTH
- 8.1 Fortified Wine and Vermouth Global Overview
- Emerging markets provide only growth opportunities in fortified wine and
vermouth
- Manufacturer advertising efforts concentrate on branding vermouth
- Late bottled vintage port sustains value growth
- Table 72 Global Sales of Fortified Wine and Vermouth: Total Volume
2000-2005
- Table 73 Global Sales of Fortified Wine and Vermouth: % Total Volume
Growth 2000-2005
- Table 74 Global Sales of Fortified Wine and Vermouth: Total Value
2000-2005
- Table 75 Global Sales of Fortified Wine and Vermouth: % Total Value
Growth 2000-2005
- Table 76 Sales of Port/Oporto by Top 10 Markets: % Total Volume Growth
2000-2005
- Table 77 Sales of Port/Oporto by Top 10 Markets: % Total Value Growth
2000-2005
- 8.2 Fortified Wine and Vermouth Regional Development
- Changing consumer tastes constrain Western European market
- Eastern Europe shaped by established tradition of consumption and
falling unit prices
- North America given slight boost by revival of martini
- Affordability and availability drive growth in developing markets
- Table 78 Sales of Fortified Wine and Vermouth by Region: %Total Volume
Growth 2000-2005
- Table 79 Sales of Fortified Wine and Vermouth by Region: % Total Value
Growth 2000-2005
- 8.3 Fortified Wine and Vermouth Global Company Performance
- Martini, anytime, anyplace, anywhere
- Table 80 Global Company Shares of Fortified Wine and Vermouth 2003-2004
- Table 81 Global Brand Shares of Fortified Wine and Vermouth 2003-2004
- 8.4 Fortified Wine and Vermouth Outlook
- Price advantage over still grape wines may be only salvation for
fortified wines
- Table 82 Forecast Sales of Fortified Wine and Vermouth by Region: %Total
Volume Growth 2005-2010
- Table 83 Forecast Sales of Fortified Wine and Vermouth by Region: %
Total Value Growth 2005-2010
- 9. NON-GRAPE WINE
- 9.1 Non-grape Wine Global Overview
- Asia-Pacific dominates, but suffers falling value
- China dominates global market
- Sake' s outdated image contributes to Japanese decline
- Premium emphasis on non-grape wine launches
- Consumer base for non-grape wine needs widening
- 9.2 Non-grape Wine Regional Development
- Pressure from alternatives in Asia-Pacific
- Eastern Europeans turn away from non-grape wine towards beer
- North Americans' taste for sake blossoms
- Table 84 Sales of Non-grape Wine by Region: %Total Volume Breakdown
2000-2005
- Table 85 Sales of Non-grape Wine by Region: % Total Volume Growth
2000-2005
- Table 86 Sales of Non-grape Wine by Region: % Total Value Breakdown
2000-2005
- Table 87 Sales of Non-grape Wine by Region: % Total Value Growth
2000-2005
- 9.3 Non-Grape Wine Global Company Performance
- Local manufacturers enjoy monopoly
- Table 88 Global Company Shares of Non-grape Wine 2003-2004
- Table 89 Global Brand Shares of Non-grape Wine 2003-2004
- 9.4 Non-grape Wine Outlook
- Volume gains likely at expense of value in Asia-Pacific
- Increasing popularity of sake and Japanese cuisine in North and Latin
America
- Table 90 Forecast Sales of Non-grape Wine by Region: %Total Volume
Growth 2005-2010
- Table 91 Forecast Sales of Non-grape Wine by Region: % Total Value
Growth 2005-2010
- 10. WESTERN EUROPE
- 10.1 Overview
- Growth in Germany, the UK and smaller markets counters decline in France
and Italy
- Trading up versus discounter strength
- Northern Europe develops a wine-drinking habit
- Turkey, Ireland and Norway are fastest growing
- Product launches respond to changing habits
- Table 92 Western Europe: Per Capita Consumption of Wine by Country
2000/2005
- Table 93 Western Europe: Per Capita Expenditure on Wine by Country
2000/2005
- Chart 16 Western Europe: Sales of Wine by Country: Total Volume 2000/2005
- Chart 17 Western Europe: Sales of Wine by Country: Total Value 2000/2005
- 10.2 Still Light Grape Wine: Sales by Country
- Shift in traditional consumption habits inhibits growth
- Red wine shows few signs of any waning dominance
- White wine retains greatest popularity in Greece, the UK and Austria
- Rosé sales in the pink
- Turkey, Ireland and Norway head regional growth
- Table 94 Western Europe: Sales of Still Light Grape Wine by Country:
%Total Volume Growth 2000-2005
- Table 95 Western Europe: Sales of Still Light Grape Wine by Country: %
Total Value Growth 2000-2005
- Table 96 Western Europe: Sales of Still Light Grape Wine by Subsector
and by Country: %Total Volume Breakdown 2000-2005
- Table 97 Western Europe: Sales of Still Light Grape Wine by Subsector
and by Country: % Total Value Breakdown 2000-2005
- 10.3 Sparkling Wine: Sales by Country
- Other sparkling wines dominate volume but shaded by champagne in value
- French taste for upmarket champagne brands spurs value
- Temporary crisis in Italian sparkling wine
- Rapid growth achieved in Norway and Finland in 2005
- Table 98 Western Europe: Sales of Sparkling Wine by Country: %Total
Volume Growth 2000-2005
- Table 99 Western Europe: Sales of Sparkling Wine by Country: % Total
Value Growth 2000-2005
- Table 100 Western Europe: Sales of Sparkling Wine by Subsector and by
Country: %Total Volume Breakdown 2000-2005
- Table 101 Western Europe: Sales of Sparkling Wine by Subsector and by
Country: % Total Value Breakdown 2000-2005
- 10.4 Fortified Wine and Vermouth: Sales by Country
- Old-fashioned image hinders sales in key markets
- but retro trends contribute to growth elsewhere
- Table 102 Western Europe: Sales of Fortified Wine and Vermouth by
Country: %Total Volume Growth 2000-2005
- Table 103 Western Europe: Sales of Fortified Wine and Vermouth by
Country: % Total Value Growth 2000-2005
- 10.5 Non-grape Wine: Sales by Country
- Sales decline across the region
- Italian non-grape benefits from demand for Oriental variants
- Table 104 Western Europe: Sales of Non-grape Wine by Country: %Total
Volume Growth 2000-2005
- Table 105 Western Europe: Sales of Non-grape Wine by Country: % Total
Value Growth 2000-2005
- 11. EASTERN EUROPE
- 11.1 Overview
- Wine consumption lifted by premium shift
- Popularity of Mediterranean diet spurring wine consumption
- Elimination of tariffs prompts price decreases
- Counterfeit threat remains but in retreat
- Table 106 Eastern Europe: Per Capita Consumption of Wine by Country
2000/2005
- Table 107 Eastern Europe: Per Capita Expenditure on Wine by Country
2000/2005
- Chart 18 Eastern Europe: Volume Sales of Wine by Country 2000-2005
- Chart 19 Eastern Europe: Value Sales of Wine by Country 2000-2005
- 11.2 Still Light Grape Wine: Sales by Country
- Growth in Russia spurs regional expansion
- Promotion of health benefits boosts red wine consumption
- White wine enjoys strong presence in Hungary, Slovakia and Romania, but
- still rosé enjoys little popularity outside the Czech Republic and
Ukraine
- Table 108 Eastern Europe: Sales of Still Light Grape Wine by Country:
%Total Volume Growth 2000-2005
- Table 109 Eastern Europe: Sales of Still Light Grape Wine by Country: %
Total Value Growth 2000-2005
- Table 110 Eastern Europe: Sales of Still Light Grape Wine by Subsector
and by Country: %Total Volume Breakdown 2000-2005
- Table 111 Eastern Europe: Sales of Still Light Grape Wine by Subsector
and by Country: % Total Value Breakdown 2000-2005
- 11.3 Sparkling Wine: Sales by Country
- Local favourites drive sparkling wine growth
- Consumption shifts beyond traditional seasonal holidays
- Champagne lifts value in Czech Republic
- Sparkling wine sales recover from decline in Ukraine and Romania
- Table 112 Eastern Europe: Sales of Sparkling Wine by Country: %Total
Volume Growth 2000-2005
- Table 113 Eastern Europe: Sales of Sparkling Wine by Country: % Total
Value Growth 2000-2005
- Table 114 Eastern Europe: Sales of Sparkling Wine by Subsector and by
Country: %Total Volume Breakdown 2000-2005
- Table 115 Eastern Europe: Sales of Sparkling Wine by Subsector and by
Country: % Total Value Breakdown 2000-2005
- 11.4 Fortified Wine and Vermouth: Sales by Country
- Volume gains made at the expense of value
- Growth opportunities in the Czech Republic but not Ukraine
- Fortified wine to lose value in Russia and Poland
- Table 116 Eastern Europe: Sales of Fortified Wine and Vermouth by
Country: %Total Volume Growth 2000-2005
- Table 117 Eastern Europe: Sales of Fortified Wine and Vermouth by
Country: % Total Value Growth 2000-2005
- 11.5 Non-grape Wine: Sales by Country
- Beer puts pressure on non-grape wine
- Price advantage continues to underpin non-grape wine appeal
- Table 118 Eastern Europe: Sales of Non-grape Wine by Country: %Total
Volume Growth 2000-2005
- Table 119 Eastern Europe: Sales of Non-grape Wine by Country: % Total
Value Growth 2000-2005
- 12. LATIN AMERICA
- 12.1 Overview
- Growth in on-trade fails to offset retail decline
- Argentinian consumers spending again, but in smaller quantities
- Still red wine driving large Brazilian market
- Lower prices drive volume gains in Colombia, Mexico and Venezuela
- Chileans turn to cheaper beer
- Table 120 Latin America: Per Capita Consumption of Wine by Country
2000/2005
- Table 121 Latin America: Per Capita Expenditure on Wine by Country
2000/2005
- Chart 20 Latin America: Volume Sales of Wine by Country 2000/2005
- Chart 21 Latin America: Value Sales of Wine by Country 2000/2005
- 12.2 Still Light Grape Wine: Sales by Country
- Red wine drives regional volume growth
- Argentinians become wine connoisseurs
- Healthy volume and value growth in Brazil
- Greater promotion in Colombia, whilst lower prices boost consumption in
Mexico
- Violent fluctuation in Venezuela
- Higher prices undermine sales in Chile
- Table 122 Latin America: Sales of Still Light Grape Wine by Country:
%Total Volume Growth 2000-2005
- Table 123 Latin America: Sales of Still Light Grape Wine by Country: %
Total Value Growth 2000-2005
- Table 124 Latin America: Sales of Still Light Grape Wine by Subsector
and by Country: %Total Volume Breakdown 2000-2005
- Table 125 Latin America: Sales of Still Light Grape Wine by Subsector
and by Country: % Total Value Breakdown 2000-2005
- 12.3 Sparkling Wine: Sales by Country
- Removal of excise tax boosts volume in Argentina
- Brazil benefits from growing taste for other sparkling wine, and now,
champagne
- Colombia gains volume, Chile loses it
- Mexico has lowest per capita consumption, but considerable potential
- Table 126 Latin America: Sales of Sparkling Wine by Country: %Total
Volume Growth 2000-2005
- Table 127 Latin America: Sales of Sparkling Wine by Country: % Total
Value Growth 2000-2005
- Table 128 Latin America: Sales of Sparkling Wine by Subsector and by
Country: %Total Volume Breakdown 2000-2005
- Table 129 Latin America: Sales of Sparkling Wine by Subsector and by
Country: % Total Value Breakdown 2000-2005
- 12.4 Fortified Wine and Vermouth: Sales by Country
- Slight volume recovery in Brazil despite outdated product image
- Evidence of further recovery in Argentina
- Greatest potential for growth in Mexico
- Table 130 Latin America: Sales of Fortified Wine and Vermouth by
Country: %Total Volume Growth 2000-2005
- Table 131 Latin America: Sales of Fortified Wine and Vermouth by
Country: % Total Value Growth 2000-2005
- 12.5 Non-grape Wine: Sales by Country
- Volume gains in Colombia outpaced by value
- Fashion for sake in Brazil
- Table 132 Latin America: Sales of Non-grape Wine by Country: %Total
Volume Growth 2000-2005
- Table 133 Latin America: Sales of Non-grape Wine by Country: % Total
Value Growth 2000-2005
- 13. ASIA-PACIFIC
- 13.1 Overview
- China powers ahead, driving the regional market forwards
- Non-grape wine remains regional favourite
- Decline in sake constrains Japanese sales
- Western lifestyles continue to attract attention
- Table 134 Asia Pacific: Per Capita Consumption of Wine by Country
2000/2005
- Table 135 Asia Pacific: Per Capita Expenditure on Wine by Country
2000/2005
- Chart 22 Asia-Pacific: Volume Sales of Wine by Country 2000-2005
- Chart 23 Asia-Pacific: Value Sales of Wine by Country 2000-2005
- 13.2 Still Light Grape Wine: Sales by Country
- China drives strong growth of still light grape wine in region
- No recovery in Japan
- Red wine remains clear leader
- Table 136 Asia-Pacific: Sales of Still Light Grape Wine by Country:
%Total Volume Growth 2000-2005
- Table 137 Asia-Pacific: Sales of Still Light Grape Wine by Country: %
Total Value Growth 2000-2005
- Table 138 Asia-Pacific: Sales of Still Light Grape Wine by Subsector and
by Country: %Total Volume Breakdown 2000-2005
- Table 139 Asia-Pacific: Sales of Still Light Grape Wine by Subsector and
by Country: % Total Value Breakdown 2000-2005
- 13.3 Sparkling Wine: Sales by Country
- Sparkling wine continues to be of marginal importance
- Japan dominates regional market
- India and South Korea lead growth, but remain niche markets
- Table 140 Asia-Pacific: Sales of Sparkling Wine by Country: %Total
Volume Growth 2000-2005
- Table 141 Asia-Pacific: Sales of Sparkling Wine by Country: % Total
Value Growth 2000-2005
- Table 142 Asia-Pacific: Sales of Sparkling Wine by Subsector and by
Country: %Total Volume Breakdown 2000-2005
- Table 143 Asia-Pacific: Sales of Sparkling Wine by Subsector and by
Country: % Total Value Breakdown 2000-2005
- 13.4 Fortified Wine and Vermouth: Sales by Country
- India is key growth driver in negligible product
- Table 144 Asia-Pacific: Sales of Fortified Wine and Vermouth by Country:
%Total Volume Growth 2000-2005
- Table 145 Asia-Pacific: Sales of Fortified Wine and Vermouth by Country:
% Total Value Growth 2000-2005
- 13.5 Non-grape Wine: Sales by Country
- Steady growth in leading Chinese market
- High per capita expenditure underpins Japanese value
- Non-grape wine sales slow in South Korea
- Table 146 Asia-Pacific: Sales of Non-grape Wine by Country: %Total
Volume Growth 2000-2005
- Table 147 Asia-Pacific: Sales of Non-grape Wine by Country: % Total
Value Growth 2000-2005
- 14. AUSTRALASIA
- 14.1 Overview
- Record grape crush and significant acquisition have major impact
- Regional wine industry consolidates
- Upward quality shift in wine consumption
- Sparkling wine, particularly champagne, appeals to younger consumers
- Positive outlook despite industry concerns over supply
- Table 148 Australasia: Per Capita Consumption of Wine by Country
2000/2005
- Table 149 Australasia: Per Capita Expenditure on Wine by Country
2000/2005
- Chart 24 Australasia: Volume Sales of Wine by Country 2000-2005
- Chart 25 Australasia: Value Sales of Wine by Country 2000-2005
- 14.2 Still Light Grape Wine: Sales by Country
- Still light grape wine value undermined by surplus
- White enjoys clear lead
- Trend towards still red slows
- Rosé remains niche but emerges as a summer speciality
- Table 150 Australasia: Sales of Still Light Grape Wine by Country:
%Total Volume Growth 2000-2005
- Table 151 Australasia: Sales of Still Light Grape Wine by Country: %
Total Value Growth 2000-2005
- Table 152 Australasia: Sales of Still Light Grape Wine by Subsector and
by Country: %Total Volume Breakdown 2000-2005
- Table 153 Australasia: Sales of Still Light Grape Wine by Subsector and
by Country: % Total Value Breakdown 2000-2005
- 14.3 Sparkling Wine: Sales by Country
- Sparkling wine benefits from greater indulgence
- Re-branding gives sparkling wines new fizz
- Table 154 Australasia: Sales of Sparkling Wine by Country: %Total Volume
Growth 2000-2005
- Table 155 Australasia: Sales of Sparkling Wine by Country: % Total Value
Growth 2000-2005
- Table 156 Australasia: Sales of Sparkling Wine by Subsector and by
Country: %Total Volume Breakdown 2000-2005
- Table 157 Australasia: Sales of Sparkling Wine by Subsector and by
Country: % Total Value Breakdown 2000-2005
- 14.4 Fortified Wine and Vermouth: Sales by Country
- Failure to appeal to the young an enduring problem for fortified wines
- Table 158 Australasia: Sales of Fortified Wine and Vermouth by Country:
%Total Volume Growth 2000-2005
- Table 159 Australasia: Sales of Fortified Wine and Vermouth by Country:
% Total Value Growth 2000-2005
- 14.5 Non-grape Wine: Sales by Country
- Non-grape wine remains negligible in Australasia
- 15. DISTRIBUTION
- 15.1 Supply Chain
- Off-trade dominates wine sales by volume
- On-trade sales significant in Asia-Pacific, Africa and the Middle East
and Western Europe
- Table 160 Composition of Off-trade and On-trade Sales of Wine by Region:
%Volume Breakdown 2005
- Table 161 Composition of Off-trade and On-trade Sales of Wine by Region:
% Value Breakdown 2005
- Table 162 Off-trade Volume Sales of Wine by Region: %Volume Growth
2000-2005
- Table 163 On-trade Volume Sales of Wine by Region: %Volume Growth
2000-2005
- Table 164 Off-trade Value Sales of Wine by Region: %Value Growth
2000-2005
- Table 165 On-trade Value Sales of Wine by Region: %Value Growth 2000-2005
- Table 166 World Wine Sales through Retail Channels 2000/2005
- 15.2 Regional Distribution Trends
- Global expansion for supermarkets
- Independent food stores lead in Eastern Europe
- Convenience stores gaining share in Asia-Pacific
- Discounters make gains in almost all markets
- Specialists in decline everywhere but Eastern Europe and North America
- Direct sales suffer despite popularity of wine clubs in smaller markets
- Table 167 Regional Wine Sales through Off-trade Channels 2005
- 15.3 Retailing Developments: Consolidation
- Retailing developments: consolidation
- Summary 2 Retailer Consolidation -- Key Mergers and Acquisitions
2000-2006
- Retailing developments: new trends
- 16. CORPORATE STRATEGIES
- 16.1 Global Market Shares
- Constellation Brands overtakes E & J Gallo and presses on
- Little movement from second-tier players
- Pernod Ricard acquires Allied Domecq with Fortune Brands' s help
- Southcorp finally falls to Foster' s
- Other acquisitions at regional level
- Table 168 Global Shares of Leading Wine Companies by Volume 2003-2004
- Table 169 Global Company Shares of Wine 2005 a
- 16.2 Major Players by Regional Presence and Main Area of Activity
- Small specialists versus diversified multinationals
- Still wine remains key to operations
- Western Europe and North America remain key regional markets
- Eastern Europe attracts major producers
- Asia-Pacific remains a strong prospect for growth
- Summary 3 Major Wine Producers 2005
- 16.3 Major Players Comparative Performance
- Comparative sales performance and profitability levels
- Table 170 Leading Wine Players: Sales Development 2005
- 16.4 Merger and Acquisition Activity
- Overview
- Western European companies lead consolidation process
- Champagne provides added value
- North American producers seek to expand their portfolios
- Consolidation in Australasian market
- Summary 4 Wine: Merger and Acquisition Activity 2002-2006
- 16.5 Strategic Alliance Activity
- Alliances and distribution agreements flourish in wine
- Product development
- Champagne house expands into still wine
- Agreements terminated or under review
- Summary 5 Wine: Existing Key Strategic Alliance Activity 2005-2006
- 16.6 Potential Takeover Targets
- Consolidation to continue in North America
- E & J Gallo' s premium strategy
- Kendall-Jackson is another US company ripe for the picking
- Foster' s Group: no longer a target?
- Opportunities to be found in Germany, China and South Africa
- Taittinger comes home
- Summary 6 Potential Takeover Targets 2006 And Beyond
- 17. OUTLOOK
- 17.1 Key Forecast Developments: Opportunities and Growth Areas
- Health trends to spur new products
- Increasingly sophisticated consumers seek out premium features
- Time-strapped consumers look for greater convenience
- Blended wines created to meet international tastes
- Financially independent women offer large-scale opportunity
- Increased distribution through supermarkets to favour mass-market
presentations
- Summary 7 Opportunities and Growth Areas 2005-2010
- 17.2 Key Forecast Trends
- 17.3 World Market Forecasts
- Wine forecast performance
- Table 171 Forecast Global Sales of Wine: Volume and Value Trends
2005-2010
- Forecast performance by sector
- Table 172 Forecast Global Sales of Wine by Sector: Total Volume 2005-2010
- Table 173 Forecast Global Sales of Wine by Sector: % Total Volume Growth
2005-2010
- Table 174 Forecast Global Sales of Wine by Sector: Total Value 2005-2010
- Table 175 Forecast Global Sales of Wine by Sector: % Total Value Growth
2005-2010
- Forecast performance by region
- Table 176 Forecast Sales of Wine by Region: Total Volume 2005-2010
- Table 177 Forecast Sales of Wine by Region: % Total Volume Breakdown
2005-2010
- Table 178 Forecast Sales of Wine by Region: % Total Volume Growth
2005-2010
- Table 179 Forecast Sales of Wine by Region: Total Value 2005-2010
- Table 180 Forecast Sales of Wine by Region: % Total Value Breakdown
2005-2010
- Table 181 Forecast Sales of Wine by Region: % Total Value Growth
2005-2010
- Table 182 Forecast Sales of Wine by Sector and by Region: %Total Volume
Breakdown 2010
- Table 183 Forecast Sales of Wine by Sector and by Region: % Total Value
Breakdown 2010
- Sales forecasts by major and growth markets
- Table 184 Forecast Sales of Wine by Major Market: Total Volume and %of
World Total 2005/2010
- Table 185 Forecast Sales of Wine by Major Market % Growth: %Total Volume
Growth 2005/2010
- Table 186 Forecast Value Sales of Wine by Major Market: Total Value and
%of World Total 2005/2010
- Table 187 Forecast Value Sales of Wine by Major Market % Growth: %Total
Value Growth 2005/2010
- Table 188 Forecast Volume Sales of Wine by Fastest Growing Market: Total
Volume and %of World Total 2005-2010
- Table 189 Forecast Volume Sales of Wine by Fastest Growing Market %
Growth: %Total Volume Growth 2005-2010
- Table 190 Forecast Value Sales of Wine by Fastest Growing Market: Total
Value and %of World Total 2005-2010
- Table 191 Forecast Sales of Wine by Fastest Growing Market % Growth:
%Total Value Growth 2005/2010
- Table 192 Forecast Per Capita Volume Consumption of Wine by Fastest
Growing Market: 2005-2010
- Table 193 Forecast Per Capita Expenditure on Wine by Fastest Growing
Market: 2005-2010
- 18. APPENDICES
- 18.1 Product Coverage and Definitions
- Still light grape wine
- Still red wine
- Still white wine
- Still rosé wine
- Sparkling wine
- Fortified wine and vermouth
- Non-grape wine
- FABs (flavoured alcoholic beverages)
- Beer
- Spirits
- 18.2 Regional Coverage and Definitions
- Western Europe
- Eastern Europe
- North America
- Latin America
- Asia
- Australasia
- Africa and the Middle East
- 18.3 Other Country Coverage and Definitions
- Other Western Europe
- Other Eastern Europe
- Other Latin America
- Other Asia-Pacific
- Other Africa and the Middle East
- 18.4 Distribution Coverage and Definitions
- Retail distribution definitions
- 18.5 Research Methodology
- Introduction
- Summary of research programme
- Desk research
- Store checks
- Company research
- Trade interviews
- Market analysis
- Data standardisation
- Central research and database finalisation
- 18.6 Exchange Rates
- Table 194 Exchange Rates 2000-2005
- 18.7 Inflation Rates
- Table 195 Inflation Rates 2001-2005
- 18.8 Population
- Table 196 Population 2000-2005
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