Beauty Drugs: Consumer Perceptions and Blurring Boundaries in the Global Cosmetics and Toiletries Market

Table of Contents

• EXECUTIVE SUMMARY
• BLURRING OF BOUNDARIES
• INGREDIENTS
• KEY CONSUMER AND MARKET DRIVERS
• CORE MARKETS
• FUTURE TRENDS
• Product development and innovation
• Customer and product segmentation
• Market drivers
• Legislative change and market impact
• DEFINITIONS
• CHANGING BOUNDARIES
  • Chart 1 Changing Category Boundaries
• ' PREMIUM/MASS' DEFINITIONS
• INGREDIENTS
• OVERVIEW
• NATURAL INGREDIENTS
• Learn Latin
• Soap and water
• Dangerous ingredients?
  • Chart 2 How Ingredients Affect the Skin
• ' ACTIVE' INGREDIENTS
• Retinoids
• Hydroxy acids
  • Chart 3 Regional Shares Total % Volume Sales of Hydroxy Acids 2006
• ANTI-OXIDANTS
• Peptides
• Collagen
  • Chart 4 Regional Shares Total % Volume Sales of Collagen 2006
• Growth factors
• Hormones
• Botulinum toxin -- also known as Botox
• Skin lightening
• LEGISLATION
• OVERVIEW
• TAXONOMY OF BEAUTY -- WHERE DOES THE PRODUCT FIT?
• WALKING THE TIGHTROPE -- THE FINE LINE BETWEEN COSMETICS
• AND DRUGS
• KEY CONSUMER AND MARKET DRIVERS
• THE INTERPLAY BETWEEN COMPANIES AND CUSTOMERS
  • Chart 5 Categories -- Traditional and Modern
• KEY CONSUMER DRIVERS
• Ageing population
• Western Boomers demand to stay young
• Gen X knows it needs to stay young
• Urbanisation -- shopping, affluence and stress
• Emerging middle class
• Declining middle class?
• The ability to buy -- beauty for the affluent
• Does age compression give you wrinkles?
• Skin care, sun and smoking
• A universal desire for beauty -- globalising
• standards?
• The evolution of skin care -- an inflationary process?
  • Chart 6 Skin Care Evolves
• Keep young and beautiful -- it' s your duty to be beautiful
• Outsourcing personal care
  • Table 1 Forecast Number of Hotel/Resort Spas by Major Market 2006-2011
• Time pressure, convenience and pampering
• Building ' Brand Me'
• Complexity vs convenience
• Segmentation and chopping the lady in half
• Life' s too short to peel your knees
• Trust me, I' m a doctor
  • Chart 7 The Spectrum of Doctor Brands
• High tech ingredients
• Natural and green
• Pale is interesting or tanned to perfection?
• Sunscreen ingredients used as natural pigments in colour cosmetics
• Smile beauty -- the rise of cosmetic dentistry
• Ageing mouths and gums
• Consumer, heal thyself -- the rise of
• self-medication
• Trade off lives -- drugs and supplements to offset indulgence
• Healthy eating -- vitamins and supplements
  • Chart 8 Global Value Sales of Vitamins and Dietary Supplements 2006
  • Table 2 Top 20 Global Manufacturer Shares of Vitamins and Dietary Supplements 2005-2006
• Drink yourself well
• KEY MARKET DRIVERS
• Overview
• Beauty and emerging markets
• Adding value -- premiumisation
• Beauty drugs -- cosmeceuticals
  • Chart 9 Growth in Global Value Sales of Premium
• Moisturisers/Anti-Agers 2002/2006
• Beauty foods -- the rise of nutricosmetics
• Power foods -- nutraceuticals
• Segmentation -- from age to body parts
• Brands, megabrands and corporations
• Targeted megabrands -- personalisation or complexity?
• The loyalty-novelty conundrum
• Marketing as the differentiator
• New media and word of mouth
• The power of packaging and how green is your wrapping?
• GLOBAL FRAMEWORK AND MAJOR MARKETS
• THE GLOBAL FRAMEWORK
  • Chart 10 Interdependence of Market Drivers
• Facial care
  • Table 3 Top 10 Companies in Global Facial Care 2002-2006
• MAJOR MARKETS OVERVIEW
  • Chart 11 Per Capita Spending on Skin Care in Major Markets 2006
  • Chart 12 Market Evolution of Premium Products
  • Table 4 Major Markets: Premium and Mass
• Anti-agers/Anti-cellulite Value Sales 2002-2006
• BRAZIL
  • Chart 13 Brazil: Anti-agers/Anti-cellulite Value Sales by Type 2006
  • Table 5 Brazil: Forecast Sales Value All Cosmetics and
• Toiletries and Premium Market Sector 2007-2011
• CHINA
  • Chart 14 China: Skin Care Sales -- Split Between Premium and Mass Brands 2002-2006
  • Summary 1 China: Top Premium Skincare Brands (Based on Retail Value RSP) 2006
  • Chart 15 China: Dietary Supplements by Benefit 2006
  • Table 6 China: Cosmetics and Toiletries Forecast Sales Value 2007-2011
• FRANCE
  • Chart 16 France: Anti-agers/Anti-cellulite Value Sales by Type 2006
  • Summary 2 France: Top 10 Skincare Brands (Based on Retail Value RSP) 2006
  • Chart 17 France: Dietary Supplements by Benefit 2006
• Outlook
  • Table 7 France: Forecast Sales Value All Cosmetics and Toiletries and Premium Market Sector 2007-2011
• ITALY
  • Chart 18 Italy: Anti-agers/Anti-cellulite Sales Value by Type 2006
  • Summary 3 Italy: Top Premium Skincare Brands (Based on Retail Value RSP) 2006
  • Chart 19 Italy: Dietary Supplements by Benefit 2006
• Outlook
  • Table 8 Italy: Forecast Sales Value All Cosmetics and Toiletries and Premium Market Sector 2007-2011
• JAPAN
  • Chart 20 Japan: Anti-agers/Anti-cellulite Value Sales by Type 2006
  • Summary 4 Japan: Top 10 Premium Skincare Brands (Based on Retail Value RSP) 2006
  • Chart 21 Japan: Dietary Supplements by Benefit 2006
• Outlook
  • Table 9 Japan: Forecast Sales Value All Cosmetics and Toiletries and Premium Market Sector 2007-2011
• RUSSIA
  • Chart 22 Russia: Anti-agers/Anti-cellulite Value Sales by Type 2006
  • Summary 5 Russia: Top 10 Premium Skincare Brands (Based on
• Retail Value RSP) 2006
  • Chart 23 Russia: Dietary Supplements by Benefit 2006
• Outlook
  • Table 10 Russia: Forecast Sales Value All Cosmetics and Toiletries and Premium Market Sector 2007-2011
• SOUTH KOREA
  • Summary 6 South Korea: Top 10 Premium Skincare Brands (Based on Retail Value RSP) 2006
  • Table 11 South Korea: Cosmetics and Toiletries Forecast
• Sales Value 2007-2011
  • Chart 24 South Korea: Dietary Supplements by Benefit 2006
• SPAIN
  • Chart 25 Spain: Anti-agers/Anti-cellulite Sales Value by Type 2006
  • Summary 7 Spain: Top 10 Premium Skincare Brands (Based on Retail Value RSP) 2006
• Outlook
  • Table 12 Spain: Forecast Sales Value All Cosmetics and Toiletries and Premium Market Sector 2007-2011
• UK
  • Chart 26 UK: Anti-agers/Anti-cellulite Value Sales by Type
• 2006
  • Summary 8 UK: Top 10 Premium Skincare Brands (Based on Retail Value RSP) 2006
  • Chart 27 UK: Dietary Supplements by Benefit 2006
• Outlook
  • Table 13 UK: Forecast Sales Value All Cosmetics and Toiletries and Premium Market Sector 2007-2011
• US
  • Chart 28 US: Anti-agers/Anti-cellulite Sales Value by Type
• 2006
  • Summary 9 US: Top 10 Premium Skincare Brands (Based on Retail Value RSP) 2006
  • Chart 29 US: Dietary Supplements by Benefit 2006
  • Table 14 US: Forecast Sales Value All Cosmetics and
• Toiletries and Premium Market Sector 2007-2011
• FUTURE OUTLOOK
• From ' anti-ageing' to ' pro youth'
• Skin damage through sun
• 24 hour care regimes
• Nanotechnology
• Fairtrade and ethical
• New rays and computer damage
• Mirror, mirror on the fridge
• Nutrigenomics -- the future of functional food?
• Drink yourself beautiful -- the power of potions
• Convenience in cosmetics/skin care
• Market consolidation at maturity
• Beauty tourism and beauty employment
• Psychonutricosmetics -- make up that makes you feel
• better as well as look better?
• Greater regulation, greater circumvention
• The unending quest for beauty and the psychology of identity
• Status of a simple life
• Inflammation becomes the enemy
• Cross contamination and overlapping effects
• Changing retail structure
• Experiential marketing
• Future scenarios for beauty drugs
  • Chart 30 Possible Scenarios for the Future of Beauty
• Drugs
• Beauty flourishes but fragments
• Beauty drugs blossom
• Beauty is beauty, drugs are for doctors
• Beauty becomes a drug