Abstract
- Gaming: Implications of Growth for Global Marketing Strategies.
- Gaming is losing its stigma as a disreputable or immoral business, and
becoming a more mainstream form of entertainment.
- Factors in this change include the commercialisation of major gaming
companies, deregulation, media interest and the growth of on-line gambling.
- This report examines the key trends in the market.
- Euromonitor International strategy briefings alert you to global trends
predicted to influence consumer markets.
- They offer insight to changing market conditions and the opportunities and
challenges you need to address to maintain a competitive advantage.
- Euromonitor International has over 30 years experience of publishing
market research reports, business reference books and online information
systems.
- With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai and
Cape Town and a network of over 600 analysts worldwide, Euromonitor
International has a unique capability to develop reliable information
resources to help drive informed strategic planning.
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