For the Love of the Game - Global Sporting Habits and Implications for Marketers

Table of Contents

• List of Contents and Tables
• Executive Summary
• Drivers
• Levels of Engagement With Sport
• Chart 1 Overlap of Leading Sports by Interest, Participation and Spectating 2007
• Trends in Key Markets
  • Summary 1 Summary of Sporting Preferences in Key Markets 2007
• Outlook
  • Summary 2 Opportunities Created by Globalisation of Sport
• Introduction
• Drivers
• Attitudes Towards Sports
• Chart 2 General Interest in Sport by Country 2007
  • Summary 3 National Sports in Major Markets 2008
  • Summary 4 Most Popular Sports 2007
• Chart 3 Leading Sports by Participation Rate 2007
• Chart 4 Leading Spectator Sports 2007
• Analysis of Major Sporting Events
  • Summary 5 Rugby World Cup: Viewing Figures 1995-2007
• TV Watching
  • Table 1 US TV Viewing Trends 2001-2006
  • Table 2 Digital Satellite Pay-TV Subscribers in Europe by Key Market 2002/2007
  • Table 3 Mobile TV Penetration in the US 2007
• Sports-related Marketing
  • Table 4 Leading Companies Associated with Sports Sponsorship 2007
  • Summary 6 Beijing Olympic Games: Worldwide Olympic Partners 2008
  • Summary 7 South Africa FIFA World Cup 2010 Sponsors
  • Table 5 Leading International Sports Personalities 2007
• Trends in Key Markets
• Australia
  • Summary 8 Australia: Top 10 Sports by Self-reported Interest 2007
  • Table 6 Australia: Characteristics of Frequent Participants in Physical Activity 2006
  • Table 7 Australia: Participation in Organised Activity by Type of Organisation 2006
  • Table 8 Australia: Top 10 Organised Activities by Type 2001/2006
  • Table 9 Australia: Characteristics of People Attending Sport 2006
  • Table 10 Australia: 15 Most Popular Spectator Sports 2006
• Chart 5 Australia: % Viewing by Type of TV 2002-2007
  • Table 11 Australia: Household Expenditure on Selected Sport and Fitness Products and Services 1999/2004
• Brazil
  • Table 12 Brazil: Levels of Engagement With Sport by Age Group 2008
  • Table 13 Brazil: Seven Most Practised Sports 2006
  • Table 14 Brazil: 10 Sports Most Consumed Through the Media 2006
• Chart 6 Brazil: Sports by Type of Media 2006
• Chart 7 Brazil: Expenditure on Sports Clothing, Equipment and Related Articles in 2007
• China
  • Summary 9 China: Top 10 Sports by Self-reported Interest 2007
  • Table 15 Leading International Sports Personalities Cited by Chinese People 2007
• France
  • Table 16 France: National Expenditure on Sport 2001-2005
  • Summary 10 France: Top 10 Sports by Self-reported Interest 2007
  • Table 17 France: Leading Sports by Number of Members 2005-2006
  • Table 18 Leading International Sports Personalities Cited by French People 2007
  • Table 19 France: Household Expenditure on Sport 2001-2005
• Germany
  • Summary 11 Germany: Top 10 Sports by Self-reported Interest 2007
  • Table 20 Germany: Leading Sports by Number of Club Members 2005
  • Table 21 Leading International Sports Personalities Cited by German People 2007
  • Table 22 Germany: Household Expenditure on Sport 2000
• Japan
  • Summary 12 Japan: Top 10 Sports by Self-reported Interest 2007
  • Table 23 Japan: Number of People Participating in Physical Activity by Type 2006
  • Table 24 Japan: Most Popularly Viewed Sports 2005/2007
  • Table 25 Leading International Sports Personalities Cited by Japanese People 2007
• Chart 8 Japan: Expenditure on Sports-related Items by Category 2007
• UK
  • Summary 13 UK: Top 10 Sports by Self-reported Interest 2007
  • Table 26 UK: Adult Participation Rates by Type of Activity and by Sex 2002
  • Table 27 Top 10 Sports Watched on TV 2005
• Chart 9 UK: Attitudes Towards the Olympic Games 2008
  • Table 28 Leading International Sports Personalities Cited by British People 2007
  • Table 29 UK: Consumer Expenditure on Sporting Goods and Services 2003-2007
• US
  • Summary 14 US: Top 10 Sports by Self-reported Interest 2007
  • Table 30 US: Top 10 Most Popular Sports 2002-2006
  • Table 31 US: Participation in Selected Sports Activities 2005/2007
  • Table 32 US: Selected Spectator Sports 2002-2006
  • Summary 15 US: Top 10 TV Sporting Events by Ratings 2007
  • Table 33 US: Sports Goods Sales by Category 2002-2006
• Future Trends
  • Table 34 US: Attitudes Towards Attending Future Sports Events, June 2008
  • Summary 16 Forthcoming Global Sporting Events 2010-1014
• For the Love of the Game - Global Sporting Habits and Implications for Marketers World