Table of Contents
Dairy Products in Hungary
Euromonitor International
February 2009
List of Contents and Tables
Executive Summary
Austerity Measures and
Economic Crisis Have A Major Impact
Economy and Premium Products Increase
Their Importance
Marketing Activities Increasingly Focus on Promotion
No Major Shifts in Value Shares
Lingering Effects of the Global Economic
Crisis Will Lead To Years of Decline
Key Trends and Developments
Producers and Consumers Face Difficult Years Due To Global Economic Crisis
Loyalty Programmes Prove Successful for Big Retail Chains
Private Label
Continues To Increase Its Penetration
Government Holds Talks With
Retailers To Protect and Support Local Producers
Traditional Hungarian
Cuisine Loses Popularity
Market Data
Table 1 Sales of Packaged Food by
Sector: Volume 2003-2008
Table 2 Sales of Packaged Food by Sector: Value
2003-2008
Table 3 Sales of Packaged Food by Sector: % Volume Growth
2003-2008
Table 4 Sales of Packaged Food by Sector: % Value Growth
2003-2008
Table 5 GBO Shares of Packaged Food 2003-2007
Table 6 NBO
Shares of Packaged Food 2003-2007
Table 7 Brand Shares of Packaged Food
2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Packaged Food by Distribution Format: % Analysis
2003-2008
Table 10 Sales of Packaged Food by Sector and Distribution
Format: % Analysis 2008
Table 11 Forecast Sales of Packaged Food by
Sector: Volume 2008-2013
Table 12 Forecast Sales of Packaged Food by
Sector: Value 2008-2013
Table 13 Forecast Sales of Packaged Food by
Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Packaged Food
by Sector: % Value Growth 2008-2013
Foodservice - Key Trends and
Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Foodservice Sales of Packaged Food by
Sector: Volume 2003-2008
Table 16 Foodservice Sales of Packaged Food by
Sector: % Volume Growth 2003-2008
Table 17 Forecast Foodservice Sales of
Packaged Food by Sector: Volume 2008-2013
Table 18 Forecast Foodservice
Sales of Packaged Food by Sector: % Volume Growth 2008-2013
Impulse and
Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 19 Sales of
Impulse and Indulgence Products by Sector: Volume 2003-2008
Table 20 Sales
of Impulse and Indulgence Products by Sector: Value 2003-2008
Table 21
Sales of Impulse and Indulgence Products by Sector: % Volume Growth
2003-2008
Table 22 Sales of Impulse and Indulgence Products by Sector: %
Value Growth 2003-2008
Table 23 Company Shares of Impulse and Indulgence
Products 2003-2007
Table 24 Brand Shares of Impulse and Indulgence
Products 2004-2007
Table 25 Forecast Sales of Impulse and Indulgence
Products by Sector: Volume 2008-2013
Table 26 Forecast Sales of Impulse
and Indulgence Products by Sector: Value 2008-2013
Table 27 Forecast Sales
of Impulse and Indulgence Products by Sector: % Volume Growth 2008-2013
Table 28 Forecast Sales of Impulse and Indulgence Products by Sector: % Value
Growth 2008-2013
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector
Data
Table 29 Sales of Nutrition/Staples by Sector: Volume 2003-2008
Table 30 Sales of Nutrition/Staples by Sector: Value 2003-2008
Table 31
Sales of Nutrition/Staples by Sector: % Volume Growth 2003-2008
Table 32
Sales of Nutrition/Staples by Sector: % Value Growth 2003-2008
Table 33
Company Shares of Nutrition/Staples 2003-2007
Table 34 Brand Shares of
Nutrition/Staples 2004-2007
Table 35 Forecast Sales of Nutrition/Staples
by Sector: Volume 2008-2013
Table 36 Forecast Sales of Nutrition/Staples
by Sector: Value 2008-2013
Table 37 Forecast Sales of Nutrition/Staples by
Sector: % Volume Growth 2008-2013
Table 38 Forecast Sales of
Nutrition/Staples by Sector: % Value Growth 2008-2013
Meal Solutions - Key
Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Meal Solutions by Sector:
Volume 2003-2008
Table 40 Sales of Meal Solutions by Sector: Value
2003-2008
Table 41 Sales of Meal Solutions by Sector: % Volume Growth
2003-2008
Table 42 Sales of Meal Solutions by Sector: % Value Growth
2003-2008
Table 43 Company Shares of Meal Solutions 2003-2007
Table 44
Brand Shares of Meal Solutions 2004-2007
Table 45 Forecast Sales of Meal
Solutions by Sector: Volume 2008-2013
Table 46 Forecast Sales of Meal
Solutions by Sector: Value 2008-2013
Table 47 Forecast Sales of Meal
Solutions by Sector: % Volume Growth 2008-2013
Table 48 Forecast Sales of
Meal Solutions by Sector: % Value Growth 2008-2013
Definitions
Summary
1 Research Sources
Bunge Rt
Summary 2 Bunge Növényolajipari Zrt: Key
Facts
Summary 3 Bunge Növényolajipari Zrt: Operational Indicators
Summary 4 Bunge Növényolajipari Zrt: Production Statistics 2005
Summary 5
Bunge Növényolajipari Zrt: Competitive Position 2007
Chio-wolf
Magyarország Kft
Summary 6 Chio-Wolf Magyarország Kft: Key Facts
Summary 7 Chio-Wolf Magyarország Kft: Operational Indicators
Summary 8
Chio-Wolf Magyarország Kft: Production Statistics 2007
Summary 9 Chio-Wolf
Magyarország Kft: Competitive Position 2007
Eru Hungária Kft
Summary
10 Eru Hungária Kft: Key Facts
Summary 11 Eru Hungária Kft: Operational
Indicators
Summary 12 Eru Hungária Kft: Production Statistics 2006
Summary 13 Eru Hungária Kft: Competitive Position 2007
Globus Rt
Summary 14 Globus Konzervipari Zrt: Key Facts
Summary 15 Globus
Konzervipari Zrt: Operational Indicators
Summary 16 Globus Konzervipari
Zrt: Production Statistics 2007
Summary 17 Globus Konzervipari Zrt:
Competitive Position 2007
Gyermely Holding Rt
Summary 18 Gyermely
Holding Rt: Key Facts
Summary 19 Gyermely Holding Rt: Operational
Indicators
Summary 20 Gyermely Holding Rt: Production Statistics 2007
Summary 21 Gyermely Holding Rt: Competitive Position 2007
Mona Hungary
Kft
Summary 22 Mona Hungary Kft: Key Facts
Summary 23 Mona Hungary
Kft: Operational Indicators
Summary 24 Mona Hungary Kft: Competitive
Position 2007
Pacific Óceán Tartósítóipari Kft
Summary 25 Pacific
Óceán Kft: Key Facts
Summary 26 Pacific Óceán Kft: Operational
Indicators
Pick Szeged Szalámigyár És Húsüzem Rt
Summary 27 Pick
Szeged Szalámigyár és Húsüzem Zrt: Key Facts
Summary 28 Pick Szeged
Szalámigyár és Húsüzem Zrt: Operational Indicators
Summary 29 Pick Szeged
Szalámigyár és Húsüzem Zrt: Production Statistics 2007
Summary 30 Pick
Szeged Szalámigyár és Húsüzem Zrt: Competitive Position 2006
Univer
Produkt Rt
Summary 31 Univer Product Zrt: Key Facts
Summary 32 Univer
Product Zrt: Operational Indicators
Summary 33 Univer Product Zrt:
Production Statistics 2007
Summary 34 Univer Product Zrt: Competitive
Position 2007
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 49 Sales of Drinking Milk Products by
Subsector: Volume 2003-2008
Table 50 Sales of Drinking Milk Products by
Subsector: Value 2003-2008
Table 51 Sales of Drinking Milk Products by
Subsector: % Volume Growth 2003-2008
Table 52 Sales of Drinking Milk
Products by Subsector: % Value Growth 2003-2008
Table 53 Milk by Type: %
Value Breakdown 2007-2008
Table 54 Chilled Vs Ambient Flavoured Milk
Drinks % Breakdown 2007-2008
Table 55 Drinking Milk Products Company
Shares 2003-2007
Table 56 Drinking Milk Products Brand Shares
2004-2007
Table 57 Forecast Sales of Drinking Milk Products Products by
Subsector: Volume 2008-2013
Table 58 Forecast Sales of Drinking Milk
Products Products by Subsector: Value 2008-2013
Table 59 Forecast Sales of
Drinking Milk Products Products by Subsector: % Volume Growth 2008-2013
Table 60 Forecast Sales of Drinking Milk Products Products by Subsector: %
Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 61 Sales of Cheese by Subsector: Volume
2003-2008
Table 62 Sales of Cheese by Subsector: Value 2003-2008
Table
63 Sales of Cheese by Subsector: % Volume Growth 2003-2008
Table 64 Sales
of Cheese by Subsector: % Value Growth 2003-2008
Table 65 Spreadable
Processed Cheese by Type: % Value Breakdown 2004-2008
Table 66 Cheese
Company Shares 2003-2007
Table 67 Cheese Brand Shares 2004-2007
Table
68 Forecast Sales of Cheese by Subsector: Volume 2008-2013
Table 69
Forecast Sales of Cheese by Subsector: Value 2008-2013
Table 70 Forecast
Sales of Cheese by Subsector: % Volume Growth 2008-2013
Table 71 Forecast
Sales of Cheese by Subsector: % Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 72
Sales of Yoghurt by Subsector: Volume 2003-2008
Table 73 Sales of Yoghurt
by Subsector: Value 2003-2008
Table 74 Sales of Yoghurt by Subsector: %
Volume Growth 2003-2008
Table 75 Sales of Yoghurt by Subsector: % Value
Growth 2003-2008
Table 76 Soy-based vs Dairy-based Yoghurt % Breakdown
2008
Table 77 Leading Flavours for Fruited Spoonable Yoghurt 2004-2008
Table 78 Leading Flavours for Flavoured Spoonable Yoghurt 2004-2008
Table
79 Yoghurt Company Shares 2003-2007
Table 80 Yoghurt Brand Shares
2004-2007
Table 81 Forecast Sales of Yoghurt by Subsector: Volume
2008-2013
Table 82 Forecast Sales of Yoghurt by Subsector: Value
2008-2013
Table 83 Forecast Sales of Yoghurt by Subsector: % Volume Growth
2008-2013
Table 84 Forecast Sales of Yoghurt by Subsector: % Value Growth
2008-2013
Trends
Competitive Landscape
Prospects
Sector
Data
Table 85 Sales of Other Dairy Products by Subsector: Volume
2003-2008
Table 86 Sales of Other Dairy Products by Subsector: Value
2003-2008
Table 87 Sales of Other Dairy Products by Subsector: % Volume
Growth 2003-2008
Table 88 Sales of Other Dairy Products by Subsector: %
Value Growth 2003-2008
Table 89 Chilled Desserts by Type: % Value
Breakdown 2005-2008
Table 90 Cream by Type: % Value Breakdown
2004-2008
Table 91 Forecast Sales of Other Dairy Products by Subsector:
Volume 2008-2013
Table 92 Forecast Sales of Other Dairy Products by
Subsector: Value 2008-2013
Table 93 Forecast Sales of Other Dairy Products
by Subsector: % Volume Growth 2008-2013
Table 94 Forecast Sales of Other
Dairy Products by Subsector: % Value Growth 2008-2013
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