Table of Contents
Dairy Products in Morocco
Euromonitor International
February 2009
List of Contents and Tables
Executive Summary
Prices Increased
Marginally Due To Rising Oil Prices
Health Trend Continues As Awareness
Grows
Local Players' Domination Goes Unchallenged
Independent Small
Grocers Threatened by Supermarkets/hypermarkets
Rising Prices Over the
Forecast Period Expected To Limit Future Growth
Key Trends and
Developments
Growth of Packaged Food Driven by Strong Economic
Performance
Demand for Healthier Products Is on the Rise
Development
of the Retail Channel Is the Key To Success
Local Players Maintain Their
Leading Positions
Market Data
Table 1 Sales of Packaged Food by
Sector: Volume 2003-2008
Table 2 Sales of Packaged Food by Sector: Value
2003-2008
Table 3 Sales of Packaged Food by Sector: % Volume Growth
2003-2008
Table 4 Sales of Packaged Food by Sector: % Value Growth
2003-2008
Table 5 GBO Shares of Packaged Food 2003-2007
Table 6 NBO
Shares of Packaged Food 2003-2007
Table 7 Brand Shares of Packaged Food
2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Packaged Food by Distribution Format: % Analysis
2003-2008
Table 10 Sales of Packaged Food by Sector and Distribution
Format: % Analysis 2008
Table 11 Forecast Sales of Packaged Food by
Sector: Volume 2008-2013
Table 12 Forecast Sales of Packaged Food by
Sector: Value 2008-2013
Table 13 Forecast Sales of Packaged Food by
Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Packaged Food
by Sector: % Value Growth 2008-2013
Foodservice - Key Trends and
Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Foodservice Sales of Packaged Food by
Sector: Volume 2003-2008
Table 16 Foodservice Sales of Packaged Food by
Sector: % Volume Growth 2003-2008
Table 17 Forecast Foodservice Sales of
Packaged Food by Sector: Volume 2008-2013
Table 18 Forecast Foodservice
Sales of Packaged Food by Sector: % Volume Growth 2008-2013
Impulse and
Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 19 Sales of
Impulse and Indulgence Products by Sector: Volume 2003-2008
Table 20 Sales
of Impulse and Indulgence Products by Sector: Value 2003-2008
Table 21
Sales of Impulse and Indulgence Products by Sector: % Volume Growth
2003-2008
Table 22 Sales of Impulse and Indulgence Products by Sector: %
Value Growth 2003-2008
Table 23 Company Shares of Impulse and Indulgence
Products 2003-2007
Table 24 Brand Shares of Impulse and Indulgence
Products 2004-2007
Table 25 Forecast Sales of Impulse and Indulgence
Products by Sector: Volume 2008-2013
Table 26 Forecast Sales of Impulse
and Indulgence Products by Sector: Value 2008-2013
Table 27 Forecast Sales
of Impulse and Indulgence Products by Sector: % Volume Growth 2008-2013
Table 28 Forecast Sales of Impulse and Indulgence Products by Sector: % Value
Growth 2008-2013
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector
Data
Table 29 Sales of Nutrition/Staples by Sector: Volume 2003-2008
Table 30 Sales of Nutrition/Staples by Sector: Value 2003-2008
Table 31
Sales of Nutrition/Staples by Sector: % Volume Growth 2003-2008
Table 32
Sales of Nutrition/Staples by Sector: % Value Growth 2003-2008
Table 33
Company Shares of Nutrition/Staples 2003-2007
Table 34 Brand Shares of
Nutrition/Staples 2004-2007
Table 35 Forecast Sales of Nutrition/Staples
by Sector: Volume 2008-2013
Table 36 Forecast Sales of Nutrition/Staples
by Sector: Value 2008-2013
Table 37 Forecast Sales of Nutrition/Staples by
Sector: % Volume Growth 2008-2013
Table 38 Forecast Sales of
Nutrition/Staples by Sector: % Value Growth 2008-2013
Meal Solutions - Key
Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Meal Solutions by Sector:
Volume 2003-2008
Table 40 Sales of Meal Solutions by Sector: Value
2003-2008
Table 41 Sales of Meal Solutions by Sector: % Volume Growth
2003-2008
Table 42 Sales of Meal Solutions by Sector: % Value Growth
2003-2008
Table 43 Company Shares of Meal Solutions 2003-2007
Table 44
Brand Shares of Meal Solutions 2004-2007
Table 45 Forecast Sales of Meal
Solutions by Sector: Volume 2008-2013
Table 46 Forecast Sales of Meal
Solutions by Sector: Value 2008-2013
Table 47 Forecast Sales of Meal
Solutions by Sector: % Volume Growth 2008-2013
Table 48 Forecast Sales of
Meal Solutions by Sector: % Value Growth 2008-2013
Definitions
Sources
Summary 1 Research Sources
Aiguebelle SA
Strategic
Direction
Key Facts
Summary 2 Aiguebelle SA: Key Facts
Summary 3
Aiguebelle SA: Operational Indicators
Company Background
Production
Summary 4 Aiguebelle SA: Production Statistics 2007
Competitive Positioning
Summary 5 Aiguebelle SA: Competitive Position
2007
Bimo (biscuiterie Industrielle Du Moghreb)
Strategic
Direction
Key Facts
Summary 6 BIMO (Biscuiterie Industrielle Du
Moghreb): Key Facts
Summary 7 BIMO (Biscuiterie Industrielle Du Moghreb):
Operational Indicators
Company Background
Competitive Positioning
Summary 8 BIMO (Biscuiterie Industrielle Du Moghreb): Competitive Position
2007
Centrale Laitiére Maroc Lait
Strategic Direction
Key
Facts
Summary 9 Centrale Laitiére Maroc Lait: Key Facts
Summary 10
Centrale Laitiére Maroc Lait: Operational Indicators
Company
Background
Production
Summary 11 Centrale Laitiére Maroc Lait:
Production Statistics 2007
Competitive Positioning
Summary 12 Centrale
Laitiére Maroc Lait: Competitive Position 2007
Conserveries Marocaines
Doha
Strategic Direction
Key Facts
Summary 13 Conserveries
Marocaines Doha: Key Facts
Summary 14 Conserveries Marocaines Doha:
Operational Indicators
Company Background
Production
Competitive
Positioning
Summary 15 Conserveries Marocaines Doha: Competitive Position
2007
Cooperative Copag
Strategic Direction
Key Facts
Summary
16 Cooperative COPAG: Key Facts
Summary 17 Cooperative COPAG: Operational
Indicators
Company Background
Production
Summary 18 Cooperative
COPAG: Production Statistics 2007
Competitive Positioning
Summary 19
Cooperative COPAG: Competitive Position 2007
Groupe Akwa
Strategic
Direction
Key Facts
Summary 20 Akwa Group: Key Facts
Summary 21
Akwa Group: Operational Indicators
Company Background
Competitive
Positioning
Groupe Rahal
Strategic Direction
Key Facts
Summary
22 Groupe Rahal: Key Facts
Company Background
Competitive
Positioning
Summary 23 Groupe Rahal: Competitive Position 2007
Les
Conserves De Meknés SA
Strategic Direction
Key Facts
Summary 24
Les Conserves de Meknés SA: Key Facts
Summary 25 Les Conserves de Meknés
SA: Operational Indicators
Company Background
Production
Summary
26 Les Conserves de Meknés SA: Production Statistics 2007
Competitive
Positioning
Summary 27 Les Conserves de Meknés SA: Competitive Position
2007
Lesieur Cristal
Strategic Direction
Key Facts
Summary 28
Lesieur Cristal: Key Facts
Summary 29 Lesieur Cristal: Operational
Indicators
Company Background
Competitive Positioning
Summary 30
Lesieur Cristal SA: Competitive Position 2007
Maghreb Industries SA
Strategic Direction
Key Facts
Summary 31 Maghreb Industries SA: Key
Facts
Summary 32 Maghreb Industries SA: Operational Indicators
Company
Background
Competitive Positioning
Summary 33 Maghreb Industries SA:
Competitive Position 2007
Sapak SA
Strategic Direction
Key
Facts
Summary 34 Sapak sa: Key Facts
Summary 35 Sapak SA: Operational
Indicators
Company Background
Production
Competitive
Positioning
Summary 36 Sapak sa: Competitive Position 2007
Headlines
Trends
Competitive Landscape
Prospects
Sector
Data
Table 49 Sales of Drinking Milk Products by Subsector: Volume
2003-2008
Table 50 Sales of Drinking Milk Products by Subsector: Value
2003-2008
Table 51 Sales of Drinking Milk Products by Subsector: % Volume
Growth 2003-2008
Table 52 Sales of Drinking Milk Products by Subsector: %
Value Growth 2003-2008
Table 53 Milk by Type: % Value Breakdown
2007-2008
Table 54 Chilled Vs Ambient Flavoured Milk Drinks % Breakdown
2007-2008
Table 55 Drinking Milk Products Company Shares 2003-2007
Table 56 Drinking Milk Products Brand Shares 2004-2007
Table 57 Forecast
Sales of Drinking Milk Products Products by Subsector: Volume 2008-2013
Table 58 Forecast Sales of Drinking Milk Products Products by Subsector: Value
2008-2013
Table 59 Forecast Sales of Drinking Milk Products Products by
Subsector: % Volume Growth 2008-2013
Table 60 Forecast Sales of Drinking
Milk Products Products by Subsector: % Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector
Data
Table 61 Sales of Cheese by Subsector: Volume 2003-2008
Table 62
Sales of Cheese by Subsector: Value 2003-2008
Table 63 Sales of Cheese by
Subsector: % Volume Growth 2003-2008
Table 64 Sales of Cheese by
Subsector: % Value Growth 2003-2008
Table 65 Spreadable Processed Cheese
by Type: % Value Breakdown 2004-2008
Table 66 Cheese Company Shares
2003-2007
Table 67 Cheese Brand Shares 2004-2007
Table 68 Forecast
Sales of Cheese by Subsector: Volume 2008-2013
Table 69 Forecast Sales of
Cheese by Subsector: Value 2008-2013
Table 70 Forecast Sales of Cheese by
Subsector: % Volume Growth 2008-2013
Table 71 Forecast Sales of Cheese by
Subsector: % Value Growth 2008-2013
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 72 Sales of Yoghurt by
Subsector: Volume 2003-2008
Table 73 Sales of Yoghurt by Subsector: Value
2003-2008
Table 74 Sales of Yoghurt by Subsector: % Volume Growth
2003-2008
Table 75 Sales of Yoghurt by Subsector: % Value Growth
2003-2008
Table 76 Soy-based vs Dairy-based Yoghurt % Breakdown 2008
Table 77 Leading Flavours for Fruited Spoonable Yoghurt 2004-2008
Table 78
Leading Flavours for Flavoured Spoonable Yoghurt 2004-2008
Table 79
Yoghurt Company Shares 2003-2007
Table 80 Yoghurt Brand Shares
2004-2007
Table 81 Forecast Sales of Yoghurt by Subsector: Volume
2008-2013
Table 82 Forecast Sales of Yoghurt by Subsector: Value
2008-2013
Table 83 Forecast Sales of Yoghurt by Subsector: % Volume Growth
2008-2013
Table 84 Forecast Sales of Yoghurt by Subsector: % Value Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 85 Sales of Other Dairy Products by Subsector: Volume
2003-2008
Table 86 Sales of Other Dairy Products by Subsector: Value
2003-2008
Table 87 Sales of Other Dairy Products by Subsector: % Volume
Growth 2003-2008
Table 88 Sales of Other Dairy Products by Subsector: %
Value Growth 2003-2008
Table 89 Chilled Desserts by Type: % Value
Breakdown 2005-2008
Table 90 Cream by Type: % Value Breakdown
2004-2008
Table 91 Forecast Sales of Other Dairy Products by Subsector:
Volume 2008-2013
Table 92 Forecast Sales of Other Dairy Products by
Subsector: Value 2008-2013
Table 93 Forecast Sales of Other Dairy Products
by Subsector: % Volume Growth 2008-2013
Table 94 Forecast Sales of Other
Dairy Products by Subsector: % Value Growth 2008-2013
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