Table of Contents
Health and Wellness Food and Beverages in Germany
Euromonitor
International
April 2009
List of Contents and Tables
Executive
Summary
Health and Wellness Shows Strong Growth
Health Must Be
Combined With A Good Flavour
Premium Brands and Private Label Items
Strong
Product Innovation Necessary for Growth
The Growth Will
Continue
Key Trends and Developments
The Ageing Population Fuels
Health and Wellness Product Consumption
Lifestyle Illnesses on the
Increase
Innovation and Creative Thinking Ensure Success
Premium
Brands and Private Label Products Strong in Health and Wellness
The
Changing Face of German Retailing
Market Data
Table 1 Sales of Health
and Wellness Food and Beverages by Sector: Value 2002-2007
Table 2 Sales
of Health and Wellness Food and Beverages by Sector: % Value Growth
2002-2007
Table 3 Fortified/functional Food and Beverages by Positioning:
% Breakdown 2006-2007
Table 4 Lactose-free Dairy Products by Type: % Value
Breakdown 2006-2007
Table 5 Health and Wellness Food and Beverages: GBO
Company Shares 2005-2007
Table 6 Health and Wellness Food and Beverages:
NBO Company Shares 2005-2007
Table 7 Health and Wellness Food and
Beverages: Brand Shares 2005-2007
Table 8 Forecast Sales of Health and
Wellness Food and Beverages by Sector: Value 2007-2012
Table 9 Forecast
Sales of Health and Wellness Food and Beverages by Sector: % Value Growth
2007-2012
Appendix
National Legislation
EU Legislation
Advertising
Retail Distribution
Definitions
Summary 1 Research
Sources
Danone Deutschland GmbH
Strategic Direction
Key Facts
Summary 2 Danone Deutschland GmbH: Key Facts
Summary 3 Danone Deutschland
GmbH: Operational Indicators 2005-2007
Company Background
Competitive
Positioning
Summary 4 Danone Deutschland GmbH: Competitive Position
2007
Rapunzel Naturkost AG
Strategic Direction
Key Facts
Summary 5 Rapunzel Naturkost AG: Key Facts
Summary 6 Rapunzel Naturkost
AG: Operational Indicators 2005-2007
Company Background
Competitive
Positioning
Summary 7 Rapunzel Naturkost AG: Competitive Position 2007
Unilever Deutschland GmbH
Strategic Direction
Key Facts
Summary 8
Unilever Deutschland GmbH: Key Facts
Summary 9 Unilever Deutschland GmbH:
Operational Indicators 2005-2007
Company Background
Competitive
Positioning
Summary 10 Unilever Deutschland GmbH : Competitive Position
2007
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 10 Sales of Organic Packaged Food by Subsector: Value
2002-2007
Table 11 Sales of Organic Packaged Food by Subsector: % Value
Growth 2002-2007
Table 12 Other Organic Food by Type: % Value Breakdown
2002-2007
Table 13 Organic Packaged Food Company Shares 2005-2007
Table 14 Organic Packaged Food Brand Shares 2005-2007
Table 15 Forecast
Sales of Organic Packaged Food by Subsector: Value 2007-2012
Table 16
Forecast Sales of Organic Packaged Food by Subsector: % Value Growth
2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 17 Sales of Organic Beverages by Subsector: Value
2002-2007
Table 18 Sales of Organic Beverages by Subsector: % Value Growth
2002-2007
Table 19 Other Organic Hot Drinks by Type: % Value Breakdown
2002-2007
Table 20 Organic Beverages Company Shares 2005-2007
Table 21
Organic Beverages Brand Shares 2005-2007
Table 22 Forecast Sales of
Organic Beverages by Subsector: Value 2007-2012
Table 23 Forecast Sales of
Organic Beverages by Subsector: % Value Growth 2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 24
Sales of Fortified/functional Packaged Food by Subsector: Value 2002-2007
Table 25 Sales of Fortified/functional Packaged Food by Subsector: % Value
Growth 2002-2007
Table 26 Sugarised vs Sugar-free Fortified/functional
Sugar Confectionery: % Breakdown 2007
Table 27 Sugarised vs Sugar-free
Fortified/functional Gum: % Breakdown 2007
Table 28 Standard Fat vs
Reduced Fat Fortified/functional Milk: % Breakdown 2007
Table 29 Standard
Fat vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2007
Table 30
Spoonable vs Drinking Fortified/functional Yoghurt: % Breakdown 2007
Table
31 Other Fortified/functional Food by Type: % Value Breakdown 2002-2007
Table 32 Key Functional Ingredients in Fortified/functional Chocolate
Confectionery: % Breakdown 2006-2007
Table 33 Key Functional Ingredients
in Fortified/functional Sugar Confectionery: % Breakdown 2006-2007
Table
34 Key Functional Ingredients in Fortified/functional Gum: % Breakdown
2006-2007
Table 35 Key Functional Ingredients in Fortified/functional
Bread: % Breakdown 2006-2007
Table 36 Key Functional Ingredients in
Fortified/functional Milk: % Breakdown 2006-2007
Table 37 Key Functional
Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2007
Table
38 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown
2006-2007
Table 39 Fortified/functional Packaged Food Company Shares
2005-2007
Table 40 Fortified/functional Packaged Food Brand Shares
2005-2007
Table 41 Forecast Sales of Fortified/functional Packaged Food by
Subsector: Value 2007-2012
Table 42 Forecast Sales of Fortified/functional
Packaged Food by Subsector: % Value Growth 2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 43
Sales of Fortified/functional Beverages by Subsector: Value 2002-2007
Table 44 Sales of Fortified/functional Beverages by Subsector: % Value Growth
2002-2007
Table 45 Other Fortified/functional Hot Drinks by Type: % Value
Breakdown 2002-2007
Table 46 Key Functional Ingredients in
Fortified/functional 100% Juice: % Breakdown 2006-2007
Table 47 Key
Functional Ingredients in Fortified/functional Nectars (25-99% Juice): %
Breakdown 2006-2007
Table 48 Key Functional Ingredients in
Fortified/functional Juice Drinks (up to 24% Juice): % Breakdown 2006-2007
Table 49 Key Functional Ingredients in Fortified/functional Bottled Water: %
Breakdown 2006-2007
Table 50 Key Functional Ingredients in
Fortified/functional RTD Tea: % Breakdown 2006-2007
Table 51
Fortified/functional Beverages Company Shares 2005-2007
Table 52
Fortified/functional Beverages Brand Shares 2005-2007
Table 53 Forecast
Sales of Fortified/functional Beverages by Subsector: Value 2007-2012
Table 54 Forecast Sales of Fortified/functional Beverages by Subsector: %
Value Growth 2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 55 Sales of BFY Packaged Food by
Subsector: Value 2002-2007
Table 56 Sales of BFY Packaged Food by
Subsector: % Value Growth 2002-2007
Table 57 Other BFY Reduced Fat Food by
Type: % Value Breakdown 2002-2007
Table 58 Other BFY Reduced Carb Food by
Type: % Value Breakdown 2002-2007
Table 59 BFY Packaged Food Company
Shares 2005-2007
Table 60 BFY Packaged Food Brand Shares 2005-2007
Table 61 Forecast Sales of BFY Packaged Food by Subsector: Value 2007-2012
Table 62 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth
2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 63 Sales of BFY Beverages by Subsector: Value
2002-2007
Table 64 Sales of BFY Beverages by Subsector: % Value Growth
2002-2007
Table 65 Other BFY Reduced Sugar Hot Drinks by Type: % Value
Breakdown 2002-2007
Table 66 BFY Beverages Company Shares 2005-2007
Table 67 BFY Beverages Brand Shares 2005-2007
Table 68 Forecast Sales of
BFY Beverages by Subsector: Value 2007-2012
Table 69 Forecast Sales of BFY
Beverages by Subsector: % Value Growth 2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 70 Sales of NH
Packaged Food by Subsector: Value 2002-2007
Table 71 Sales of NH Packaged
Food by Subsector: % Value Growth 2002-2007
Table 72 NH Packaged Food
Company Shares 2005-2007
Table 73 NH Packaged Food Brand Shares
2005-2007
Table 74 Forecast Sales of NH Packaged Food by Subsector: Value
2007-2012
Table 75 Forecast Sales of NH Packaged Food by Subsector: %
Value Growth 2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 76 Sales of NH Beverages by Subsector:
Value 2002-2007
Table 77 Sales of NH Beverages by Subsector: % Value
Growth 2002-2007
Table 78 Other NH Hot Drinks by Type: % Breakdown: %
Value Breakdown 2002-2007
Table 79 NH Beverages Company Shares
2005-2007
Table 80 NH Beverages Brand Shares 2005-2007
Table 81
Forecast Sales of NH Beverages by Subsector: Value 2007-2012
Table 82
Forecast Sales of NH Beverages by Subsector: % Value Growth 2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Sector
Data
Table 83 Sales of Food Intolerance Products by Subsector: Value
2002-2007
Table 84 Sales of Food Intolerance Products by Subsector: %
Value Growth 2002-2007
Table 85 Food Intolerance Products Company Shares
2005-2007
Table 86 Food Intolerance Products Brand Shares 2005-2007
Table 87 Forecast Sales of Food Intolerance Products by Subsector: Value
2007-2012
Table 88 Forecast Sales of Food Intolerance Products by
Subsector: % Value Growth 2007-2012
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