Table of Contents
Health and Wellness Food and Beverages in Norway
Euromonitor
International
April 2009
List of Contents and Tables
Executive
Summary
Health and Wellness Records Strong Sales
Health and Wellness
Market Is Strictly Regulated
Domestic Producers Dominate Sales
Distribution Consolidated in Supermarkets/hypermarkets
Dynamic Forecast
Growth
Key Trends and Developments
Legislative Bodies Ensure High
Standards for Health
Rising Obesity Rates Continue To Be of Concern
Home-grown "Slow Food" in High Demand
Young Norwegians Exercise Less
Frequently
Norwegians Increasingly Demand H&W Products, Despite Higher
Unit Prices
Market Data
Table 1 Sales of Health and Wellness Food and
Beverages by Sector: Value 2002-2007
Table 2 Sales of Health and Wellness
Food and Beverages by Sector: % Value Growth 2002-2007
Table 3
Fortified/functional Food and Beverages by Positioning: % Breakdown
2006-2007
Table 4 Lactose-free Dairy Products by Type: % Value Breakdown
2006-2007
Table 5 Health and Wellness Food and Beverages: GBO Company
Shares 2005-2007
Table 6 Health and Wellness Food and Beverages: NBO
Company Shares 2005-2007
Table 7 Health and Wellness Food and Beverages:
Brand Shares 2005-2007
Table 8 Forecast Sales of Health and Wellness Food
and Beverages by Sector: Value 2007-2012
Table 9 Forecast Sales of Health
and Wellness Food and Beverages by Sector: % Value Growth 2007-2012
Appendix
National Legislation
Advertising
Retail Distribution
Definitions
Summary 1 Research Sources
Alternativ Mat As
Strategic
Direction
Key Facts
Summary 2 Alternativ Mat AS: Key Facts
Summary
3 Alternativ Mat AS: Operational Indicators 2005-2007
Company
Background
Competitive Positioning
Summary 4 Alternativ Mat AS:
Competitive Position 2007
Fellesjuice As
Strategic Direction
Key
Facts
Summary 5 Fellesjuice AS: Key Facts
Summary 6 Fellesjuice AS:
Operational Indicators 2005-2007
Company Background
Competitive
Positioning
Summary 7 Fellesjuice AS: Competitive Position 2007
Mills
Da
Strategic Direction
Key Facts
Summary 8 Mills DA: Key Facts
Summary 9 Mills DA: Operational Indicators 2005-2007
Company
Background
Competitive Positioning
Summary 10 Mills DA: Competitive
Position 2007
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 10 Sales of Organic Packaged Food by
Subsector: Value 2002-2007
Table 11 Sales of Organic Packaged Food by
Subsector: % Value Growth 2002-2007
Table 12 Other Organic Food by Type: %
Value Breakdown 2002-2007
Table 13 Organic Packaged Food Company Shares
2005-2007
Table 14 Organic Packaged Food Brand Shares 2005-2007
Table
15 Forecast Sales of Organic Packaged Food by Subsector: Value 2007-2012
Table 16 Forecast Sales of Organic Packaged Food by Subsector: % Value Growth
2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 17 Sales of Organic Beverages by Subsector: Value
2002-2007
Table 18 Sales of Organic Beverages by Subsector: % Value Growth
2002-2007
Table 19 Organic Beverages Company Shares 2005-2007
Table 20
Organic Beverages Brand Shares 2005-2007
Table 21 Forecast Sales of
Organic Beverages by Subsector: Value 2007-2012
Table 22 Forecast Sales of
Organic Beverages by Subsector: % Value Growth 2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 23
Sales of Fortified/functional Packaged Food by Subsector: Value 2002-2007
Table 24 Sales of Fortified/functional Packaged Food by Subsector: % Value
Growth 2002-2007
Table 25 Sugarised vs Sugar-free Fortified/functional
Sugar Confectionery: % Breakdown 2007
Table 26 Sugarised vs Sugar-free
Fortified/functional Gum: % Breakdown 2007
Table 27 Standard Fat vs
Reduced Fat Fortified/functional Milk: % Breakdown 2007
Table 28 Standard
Fat vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2007
Table 29
Spoonable vs Drinking Fortified/functional Yoghurt: % Breakdown 2007
Table
30 Key Functional Ingredients in Fortified/functional Sugar Confectionery: %
Breakdown 2006-2007
Table 31 Key Functional Ingredients in
Fortified/functional Gum: % Breakdown 2006-2007
Table 32 Key Functional
Ingredients in Fortified/functional Milk: % Breakdown 2006-2007
Table 33
Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown
2006-2007
Table 34 Key Functional Ingredients in Fortified/functional
Snack Bars: % Breakdown 2006-2007
Table 35 Fortified/functional Packaged
Food Company Shares 2005-2007
Table 36 Fortified/functional Packaged Food
Brand Shares 2005-2007
Table 37 Forecast Sales of Fortified/functional
Packaged Food by Subsector: Value 2007-2012
Table 38 Forecast Sales of
Fortified/functional Packaged Food by Subsector: % Value Growth 2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Sector
Data
Table 39 Sales of Fortified/functional Beverages by Subsector: Value
2002-2007
Table 40 Sales of Fortified/functional Beverages by Subsector: %
Value Growth 2002-2007
Table 41 Other Fortified/functional Hot Drinks by
Type: % Value Breakdown 2002-2007
Table 42 Key Functional Ingredients in
Fortified/functional 100% Juice: % Breakdown 2006-2007
Table 43 Key
Functional Ingredients in Fortified/functional Nectars (25-99% Juice): %
Breakdown 2006-2007
Table 44 Key Functional Ingredients in
Fortified/functional Bottled Water: % Breakdown 2006-2007
Table 45
Fortified/functional Beverages Company Shares 2005-2007
Table 46
Fortified/functional Beverages Brand Shares 2005-2007
Table 47 Forecast
Sales of Fortified/functional Beverages by Subsector: Value 2007-2012
Table 48 Forecast Sales of Fortified/functional Beverages by Subsector: %
Value Growth 2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 49 Sales of BFY Packaged Food by
Subsector: Value 2002-2007
Table 50 Sales of BFY Packaged Food by
Subsector: % Value Growth 2002-2007
Table 51 Other BFY Reduced Fat Food by
Type: % Value Breakdown 2002-2007
Table 52 Other BFY Reduced Carb Food by
Type: % Value Breakdown 2002-2007
Table 53 BFY Packaged Food Company
Shares 2005-2007
Table 54 BFY Packaged Food Brand Shares 2005-2007
Table 55 Forecast Sales of BFY Packaged Food by Subsector: Value 2007-2012
Table 56 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth
2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 57 Sales of BFY Beverages by Subsector: Value
2002-2007
Table 58 Sales of BFY Beverages by Subsector: % Value Growth
2002-2007
Table 59 Other BFY Reduced Sugar Hot Drinks by Type: % Value
Breakdown 2002-2007
Table 60 BFY Beverages Company Shares 2005-2007
Table 61 BFY Beverages Brand Shares 2005-2007
Table 62 Forecast Sales of
BFY Beverages by Subsector: Value 2007-2012
Table 63 Forecast Sales of BFY
Beverages by Subsector: % Value Growth 2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 64 Sales of NH
Packaged Food by Subsector: Value 2002-2007
Table 65 Sales of NH Packaged
Food by Subsector: % Value Growth 2002-2007
Table 66 NH Packaged Food
Company Shares 2005-2007
Table 67 NH Packaged Food Brand Shares
2005-2007
Table 68 Forecast Sales of NH Packaged Food by Subsector: Value
2007-2012
Table 69 Forecast Sales of NH Packaged Food by Subsector: %
Value Growth 2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 70 Sales of NH Beverages by Subsector:
Value 2002-2007
Table 71 Sales of NH Beverages by Subsector: % Value
Growth 2002-2007
Table 72 NH Beverages Company Shares 2005-2007
Table
73 NH Beverages Brand Shares 2005-2007
Table 74 Forecast Sales of NH
Beverages by Subsector: Value 2007-2012
Table 75 Forecast Sales of NH
Beverages by Subsector: % Value Growth 2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 76 Sales of Food
Intolerance Products by Subsector: Value 2002-2007
Table 77 Sales of Food
Intolerance Products by Subsector: % Value Growth 2002-2007
Table 78 Food
Intolerance Products Company Shares 2005-2007
Table 79 Food Intolerance
Products Brand Shares 2005-2007
Table 80 Forecast Sales of Food
Intolerance Products by Subsector: Value 2007-2012
Table 81 Forecast Sales
of Food Intolerance Products by Subsector: % Value Growth 2007-2012
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