Abstract
Euromonitor International' s Ice Cream in China report offers a comprehensive
guide to the size and shape of the market at a national level. It provides the
latest retail sales data (2003-2008), allowing you to identify the sectors
driving growth. It identifies the leading companies, the leading brands and
offers strategic analysis of key factors influencing the market - be they new
product developments, distribution or pricing issues. Forecasts to 2013
illustrate how the market is set to change
Product Coverage: impulse ice cream, take-home ice cream, frozen yoghurt and
artisinal ice cream
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data
Why buy this report? * Get a detailed picture of the ice cream
industry; * Pinpoint growth sectors and identify factors driving
change; * Understand the competitive environment, the market' s major
players and leading brands; * Use five-year forecasts to assess how the
market is predicted to develop
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town and Santiago and a network of over 600 analysts worldwide, Euromonitor
International has a unique capability to develop reliable information
resources to help drive informed strategic planning.
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