Table of Contents
Sweet and Savoury Snacks in Morocco
Euromonitor International
March
2009
List of Contents and Tables
Executive Summary
Prices
Increased Marginally Due To Rising Oil Prices
Health Trend Continues As
Awareness Grows
Local Players' Domination Goes Unchallenged
Independent Small Grocers Threatened by Supermarkets/hypermarkets
Rising
Prices Over the Forecast Period Expected To Limit Future Growth
Key Trends
and Developments
Growth of Packaged Food Driven by Strong Economic
Performance
Demand for Healthier Products Is on the Rise
Development
of the Retail Channel Is the Key To Success
Local Players Maintain Their
Leading Positions
Market Data
Table 1 Sales of Packaged Food by
Sector: Volume 2003-2008
Table 2 Sales of Packaged Food by Sector: Value
2003-2008
Table 3 Sales of Packaged Food by Sector: % Volume Growth
2003-2008
Table 4 Sales of Packaged Food by Sector: % Value Growth
2003-2008
Table 5 GBO Shares of Packaged Food 2003-2007
Table 6 NBO
Shares of Packaged Food 2003-2007
Table 7 Brand Shares of Packaged Food
2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Packaged Food by Distribution Format: % Analysis
2003-2008
Table 10 Sales of Packaged Food by Sector and Distribution
Format: % Analysis 2008
Table 11 Forecast Sales of Packaged Food by
Sector: Volume 2008-2013
Table 12 Forecast Sales of Packaged Food by
Sector: Value 2008-2013
Table 13 Forecast Sales of Packaged Food by
Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Packaged Food
by Sector: % Value Growth 2008-2013
Foodservice - Key Trends and
Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Foodservice Sales of Packaged Food by
Sector: Volume 2003-2008
Table 16 Foodservice Sales of Packaged Food by
Sector: % Volume Growth 2003-2008
Table 17 Forecast Foodservice Sales of
Packaged Food by Sector: Volume 2008-2013
Table 18 Forecast Foodservice
Sales of Packaged Food by Sector: % Volume Growth 2008-2013
Impulse and
Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 19 Sales of
Impulse and Indulgence Products by Sector: Volume 2003-2008
Table 20 Sales
of Impulse and Indulgence Products by Sector: Value 2003-2008
Table 21
Sales of Impulse and Indulgence Products by Sector: % Volume Growth
2003-2008
Table 22 Sales of Impulse and Indulgence Products by Sector: %
Value Growth 2003-2008
Table 23 Company Shares of Impulse and Indulgence
Products 2003-2007
Table 24 Brand Shares of Impulse and Indulgence
Products 2004-2007
Table 25 Forecast Sales of Impulse and Indulgence
Products by Sector: Volume 2008-2013
Table 26 Forecast Sales of Impulse
and Indulgence Products by Sector: Value 2008-2013
Table 27 Forecast Sales
of Impulse and Indulgence Products by Sector: % Volume Growth 2008-2013
Table 28 Forecast Sales of Impulse and Indulgence Products by Sector: % Value
Growth 2008-2013
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector
Data
Table 29 Sales of Nutrition/Staples by Sector: Volume 2003-2008
Table 30 Sales of Nutrition/Staples by Sector: Value 2003-2008
Table 31
Sales of Nutrition/Staples by Sector: % Volume Growth 2003-2008
Table 32
Sales of Nutrition/Staples by Sector: % Value Growth 2003-2008
Table 33
Company Shares of Nutrition/Staples 2003-2007
Table 34 Brand Shares of
Nutrition/Staples 2004-2007
Table 35 Forecast Sales of Nutrition/Staples
by Sector: Volume 2008-2013
Table 36 Forecast Sales of Nutrition/Staples
by Sector: Value 2008-2013
Table 37 Forecast Sales of Nutrition/Staples by
Sector: % Volume Growth 2008-2013
Table 38 Forecast Sales of
Nutrition/Staples by Sector: % Value Growth 2008-2013
Meal Solutions - Key
Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Meal Solutions by Sector:
Volume 2003-2008
Table 40 Sales of Meal Solutions by Sector: Value
2003-2008
Table 41 Sales of Meal Solutions by Sector: % Volume Growth
2003-2008
Table 42 Sales of Meal Solutions by Sector: % Value Growth
2003-2008
Table 43 Company Shares of Meal Solutions 2003-2007
Table 44
Brand Shares of Meal Solutions 2004-2007
Table 45 Forecast Sales of Meal
Solutions by Sector: Volume 2008-2013
Table 46 Forecast Sales of Meal
Solutions by Sector: Value 2008-2013
Table 47 Forecast Sales of Meal
Solutions by Sector: % Volume Growth 2008-2013
Table 48 Forecast Sales of
Meal Solutions by Sector: % Value Growth 2008-2013
Definitions
Sources
Summary 1 Research Sources
Aiguebelle SA
Strategic
Direction
Key Facts
Summary 2 Aiguebelle SA: Key Facts
Summary 3
Aiguebelle SA: Operational Indicators
Company Background
Production
Summary 4 Aiguebelle SA: Production Statistics 2007
Competitive Positioning
Summary 5 Aiguebelle SA: Competitive Position
2007
Bimo (biscuiterie Industrielle Du Moghreb)
Strategic
Direction
Key Facts
Summary 6 BIMO (Biscuiterie Industrielle Du
Moghreb): Key Facts
Summary 7 BIMO (Biscuiterie Industrielle Du Moghreb):
Operational Indicators
Company Background
Summary 8 BIMO (Biscuiterie
Industrielle Du Moghreb): Competitive Position 2007
Centrale Laitière
Maroc Lait
Strategic Direction
Key Facts
Summary 9 Centrale
Laitière Maroc Lait: Key Facts
Summary 10 Centrale Laitière Maroc Lait:
Operational Indicators
Company Background
Production
Summary 11
Centrale Laitière Maroc Lait: Production Statistics 2007
Competitive
Positioning
Summary 12 Centrale Laitière Maroc Lait: Competitive Position
2007
Conserveries Marocaines Doha
Strategic Direction
Key
Facts
Summary 13 Conserveries Marocaines Doha: Key Facts
Summary 14
Conserveries Marocaines Doha: Operational Indicators
Company
Background
Production
Competitive Positioning
Summary 15
Conserveries Marocaines Doha: Competitive Position 2007
Cooperative
Copag
Strategic Direction
Key Facts
Summary 16 Cooperative COPAG:
Key Facts
Summary 17 Cooperative COPAG: Operational Indicators
Company
Background
Production
Summary 18 Cooperative COPAG: Production
Statistics 2007
Competitive Positioning
Summary 19 Cooperative COPAG:
Competitive Position 2007
Groupe Akwa
Strategic Direction
Key
Facts
Summary 20 Akwa Group: Key Facts
Summary 21 Akwa Group:
Operational Indicators
Company Background
Competitive Positioning
Groupe Rahal
Strategic Direction
Key Facts
Summary 22 Groupe
Rahal: Key Facts
Company Background
Competitive Positioning
Summary 23 Groupe Rahal: Competitive Position 2007
Les Conserves De Meknès
SA
Strategic Direction
Key Facts
Summary 24 Les Conserves de
Meknès SA: Key Facts
Summary 25 Les Conserves de Meknès SA: Operational
Indicators
Company Background
Production
Summary 26 Les Conserves
de Meknès SA: Production Statistics 2007
Competitive Positioning
Summary 27 Les Conserves de Meknès SA: Competitive Position 2007
Lesieur
Cristal
Strategic Direction
Key Facts
Summary 28 Lesieur Cristal:
Key Facts
Summary 29 Lesieur Cristal: Operational Indicators
Company
Background
Competitive Positioning
Summary 30 Lesieur Cristal SA:
Competitive Position 2007
Maghreb Industries SA
Strategic
Direction
Key Facts
Summary 31 Maghreb Industries SA: Key Facts
Summary 32 Maghreb Industries SA: Operational Indicators
Company
Background
Competitive Positioning
Summary 33 Maghreb Industries SA:
Competitive Position 2007
Sapak SA
Strategic Direction
Key
Facts
Summary 34 Sapak sa: Key Facts
Summary 35 Sapak SA: Operational
Indicators
Company Background
Production
Competitive
Positioning
Summary 36 Sapak sa: Competitive Position 2007
Headlines
Trends
Competitive Landscape
Prospects
Sector
Data
Table 49 Sales of Sweet and Savoury Snacks by Subsector: Volume
2003-2008
Table 50 Sales of Sweet and Savoury Snacks by Subsector: Value
2003-2008
Table 51 Sales of Sweet and Savoury Snacks by Subsector: %
Volume Growth 2003-2008
Table 52 Sales of Sweet and Savoury Snacks by
Subsector: % Value Growth 2003-2008
Table 53 Sweet and Savoury Snacks
Company Shares 2003-2007
Table 54 Sweet and Savoury Snacks Brand Shares
2004-2007
Table 55 Forecast Sales of Sweet and Savoury Snacks by
Subsector: Volume 2008-2013
Table 56 Forecast Sales of Sweet and Savoury
Snacks by Subsector: Value 2008-2013
Table 57 Forecast Sales of Sweet and
Savoury Snacks by Subsector: % Volume Growth 2008-2013
Table 58 Forecast
Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2008-2013
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