Table of Contents
Toys and Games in Hungary
Euromonitor International
March 2009
List of Contents and Tables
Executive Summary
Stagnant Market
Moderate Growth in Disposable Income Levels
Birth Rates Declining and
Families Delay Having Children
Dominance of Imported Goods
Growth Is
Expected To Continue
Key Trends and Developments
Moderate Growth of
Real Incomes
Consumer Run Up Debt
Highly Seasonal Sales Patterns
Growing Significance of Video Games
Strong Competition Drives Price
Cuts
Market Data
Table 1 Sales of Toys and Games by Sector: Value
2003-2008
Table 2 Sales of Toys and Games by Sector: % Value Growth
2003-2008
Table 3 Sales of Toys and Games by Distribution Format: %
Analysis 2003-2008
Table 4 Toys and Games Company Shares by Value
2004-2007
Table 5 Forecast Sales of Toys and Games by Sector: Value
2008-2013
Table 6 Forecast Sales of Toys and Games by Sector: % Value
Growth 2008-2013
Definitions
Toys and Games
Sources
Summary 1
Research Sources
Gulliver Játék Nagykereskedoi Kft
Strategic
Direction
Key Facts
Summary 2 Gulliver Játék Nagykereskedoi Kft: Key
Facts
Summary 3 Gulliver Játék Nagykereskedoi Kft: Operational Indicators
2005-2007
Company Background
Production
Competitive
Positioning
Summary 4 Gulliver Játék Nagykereskedoi Kft: Competitive
Position 2007
Kék Kobra Kft
Strategic Direction
Key Facts
Summary 5 Kék Kobra Kft: Key Facts
Summary 6 Kék Kobra Kft: Operational
Indicators 2005-2007
Company Background
Production
Competitive
Positioning
Summary 7 Kék Kobra Kft: Competitive Position 2007
Lego
Hungaria Kft
Strategic Direction
Key Facts
Summary 8 LEGO Hungária
Kft: Key Facts
Summary 9 LEGO Hungária Kft: Operational Indicators
2005-2007
Company Background
Production
Summary 10 LEGO Hungária
Kft: Production Statistics 2007
Competitive Positioning
Summary 11
LEGO Hungária Kft: Competitive Position 2007
Régió Játékkereskedelmi
Kft
Strategic Direction
Key Facts
Summary 12 Régió Játékkereskedelmi Kft: Key Facts
Summary 13 Régió Játékkereskedelmi Kft:
Operational Indicators 2005-2007
Company Background
Production
Competitive Positioning
Summary 14 Régió Játékkereskedelmi Kft:
Competitive Position 2007
Sony Hungária Kft
Strategic Direction
Key Facts
Summary 15 Sony Hungária Kft: Key Facts
Summary 16 Sony
Hungária Kft: Operational Indicators 2005-2007
Company Background
Production
Competitive Positioning
Summary 17 Sony Hungária Kft:
Competitive Position 2007
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 7 Sales of Traditional Toys
and Games by Subsector: Value 2003-2008
Table 8 Sales of Traditional Toys
and Games by Subsector: % Value Growth 2003-2008
Table 9 Sales of
Traditional Toys and Games by Distribution Format: % Analysis 2003-2008
Table 10 Traditional Toys and Games Company Shares by Value 2004-2007
Table 11 Forecast Sales of Traditional Toys and Games by Subsector: Value
2008-2013
Table 12 Forecast Sales of Traditional Toys and Games by
Subsector: % Value Growth 2008-2013
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 13 Sales of Video Games by
Subsector: Value 2003-2008
Table 14 Sales of Video Games by Subsector: %
Value Growth 2003-2008
Table 15 Sales of Video Games by Distribution
Format: % Analysis 2003-2008
Table 16 Video Games Company Shares by Value
2004-2007
Table 17 Forecast Sales of Video Games by Subsector: Value
2008-2013
Table 18 Forecast Sales of Video Games by Subsector: % Value
Growth 2008-2013
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