Table of Contents
Vitamins and Dietary Supplements in Austria
Euromonitor International
April 2009
List of Contents and Tables
Executive Summary
Increase
in Government Support for Generics
Mild Winter in 2008 Has Had A Negative
Impact on OTC Healthcare
Pharmacies Still Dominate Retail Despite Lobbying
for Opening Retail Channels
Health & Wellness Trend Continues To Play An
Important Role in OTC Market
OTC Growth Factors in Austria Outweigh
Recession Impact in 2008
Ageing Population Has Positive Impact on OTC
Sales
Key Trends and Developments
Health and Wellness Increasingly
Widespread
Innovation Aimed at Improving Ones Appearance
Ageing
Population Increases Demand for OTC Products
Drugstores Increase Pressure
for Market Liberalisation
Healthcare System Under Financial Pressure
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical
Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
Market
Data
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table
4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC
Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand
Shares by Value 2005-2008
Table 7 Penetration of Private Label by Sector
2003-2008
Table 8 Sales of OTC Healthcare by Distribution Format: %
Analysis 2003-2008
Table 9 Sales of OTC Healthcare by Sector and
Distribution Format: % Analysis 2008
Table 10 Forecast Sales of OTC
Healthcare by Sector: Value 2008-2013
Table 11 Forecast Sales of OTC
Healthcare by Sector: % Value Growth 2008-2013
Appendix
OTC
Registration and Classification
Vitamins & Dietary Supplements
Registration and Classification
EU Legislation
Self-medication and
Preventative Medicine
Generics
Definitions
Summary 1 Research
Sources
Apomedica GmbH & Co Kg
Strategic Direction
Key Facts
Summary 2 Apomedica GmbH & Co KG: Key Facts
Company Background
Production
Summary 3 Apomedica GmbH & Co KG: Production Statistics
2007
Competitive Positioning
Summary 4 Apomedica GmbH & Co KG:
Competitive Position 2008
Kwizda F Joh GmbH
Strategic Direction
Key Facts
Summary 5 Kwizda F Joh GmbH: Key Facts
Summary 6 Kwizda F
Joh GmbH: Operational Indicators
Company Background
Production
Summary 7 Kwizda F Joh GmbH: Production Statistics 2007
Competitive
Positioning
Summary 8 Kwizda F Joh GmbH: Competitive Position 2008
Nycomed Austria GmbH
Strategic Direction
Key Facts
Summary 9
Nycomed Austria GmbH: Key Facts
Summary 10 Nycomed Austria GmbH:
Operational Indicators
Company Background
Production
Competitive
Positioning
Summary 11 Nycomed Austria GmbH: Competitive Position 2008
Ratiopharm GmbH & Co
Strategic Direction
Key Facts
Summary 12
Ratiopharm GmbH & Co: Key Facts
Summary 13 Ratiopharm GmbH & Co:
Operational Indicators
Company Background
Production
Competitive
Positioning
Summary 14 Ratiopharm GmbH & Co: Competitive Position 2008
Sanova Pharma Gesmbh
Strategic Direction
Key Facts
Summary 15
Sanova Pharma GesmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 16 Sanova Pharma GesmbH: Competitive
Position 2008
Headlines
Trends - Vitamins
Trends - Dietary
Supplements
Competitive Landscape
Prospects
Sector Data
Summary 17 Dietary Supplements: Brand Ranking by Positioning 2008
Sector
Data
Table 12 Sales of Vitamins and Dietary Supplements by Subsector:
Value 2003-2008
Table 13 Sales of Vitamins and Dietary Supplements by
Subsector: % Value Growth 2003-2008
Table 14 Folic Acid v Other B Vitamins
2004-2008
Table 15 Dietary Supplements by Positioning 2006-2008
Table
16 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 17 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 18 Vitamins Brand Shares by Value 2005-2008
Table 19 Dietary
Supplements Brand Shares by Value 2005-2008
Table 20 Forecast Sales of
Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 21
Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value
Growth 2008-2013
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