Table of Contents
Vitamins and Dietary Supplements in Ireland
Euromonitor International
April 2009
List of Contents and Tables
Executive Summary
Economy
Slows Down, But Growth in OTC Does Not
Concerns Over Codeine Addiction May
Be Well Justified
Multinationals Control the Market
A Shift Away From
Supermarkets Occurs for the First Time Over the Review Period
A Rise in
Self-medication Will Continue To Help Sales of Several Sectors
Key Trends
and Developments
Most OTC Sectors Remain Relatively Immune To the Economic
Downturn
Self-medication Becoming More Common
Consumers Are Willing To
Spend More for Convenience and Speed
Interest in Stronger Medicines Shifts
Distribution Away From Supermarkets
Reductions in Sick Leave and
Work-related Stress Benefit OTC Sales
Market Indicators
Table 1
Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table
2 Life Expectancy at Birth 2003-2008
Market Data
Table 3 Sales of OTC
Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by
Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by
Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Penetration of Private Label by Sector 2003-2008
Table 8 Sales of
OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 9 Sales
of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table
10 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 11
Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
Appendix
OTC Registration and Classification
De-listing and
De-reimbursement
Advertising
Packaging and Labelling
Distribution
Vitamins and Dietary Supplements Registration and
Classification
EU Legislation
Self-medication and Preventative
Medicine
Generics
Switches
Definitions
Summary 1 Research
Sources
GlaxoSmithKline (ireland) Ltd
Strategic Direction
Key
Facts
Summary 2 GlaxoSmithKline Consumer Healthcare (Ireland) Ltd: Key
Facts
Company Background
Production
Summary 3 GlaxoSmithKline
Consumer Healthcare (Ireland) Ltd: Production Statistics 2008
Competitive
Positioning
Summary 4 GlaxoSmithKline Consumer Healthcare (Ireland) Ltd:
Competitive Position 2008
Nourish
Strategic Direction
Key
Facts
Summary 5 Nourish: Key Facts
Company Background
Production
Competitive Positioning
Pinewood Healthcare Group
Strategic Direction
Key Facts
Summary 6 Pinewood Healthcare Group: Key
Facts
Company Background
Production
Summary 7 Pinewood Healthcare
Group: Production Statistics 2008
Competitive Positioning
Summary 8
Pinewood Healthcare Group: Competitive Position 2008
Sona Nutrition
Ltd
Strategic Direction
Key Facts
Summary 9 Sona Nutrition Ltd:
Key Facts
Company Background
Production
Summary 10 Sona Nutrition
Ltd: Production Statistics 2008
Competitive Positioning
Summary 11
Sona Nutrition Ltd: Competitive Position 2008
Tesco Ireland Ltd
Strategic Direction
Key Facts
Summary 12 Tesco Ireland Ltd: Key
Facts
Company Background
Production
Competitive Positioning
Headlines
Trends - Vitamins
Trends - Dietary Supplements
Competitive Landscape
Prospects
Sector Data
Table 12 Dietary
Supplements: Brand Ranking by Positioning 2008
Sector Data
Table 13
Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 14 Sales of Vitamins and Dietary Supplements by Subsector: % Value
Growth 2003-2008
Table 15 Folic Acid v Other B Vitamins 2004-2008
Table 16 Dietary Supplements by Positioning 2006-2008
Table 17 Vitamins
and Dietary Supplements Company Shares by Value 2004-2008
Table 18
Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 19
Vitamins Brand Shares by Value 2005-2008
Table 20 Dietary Supplements
Brand Shares by Value 2005-2008
Table 21 Forecast Sales of Vitamins and
Dietary Supplements by Subsector: Value 2008-2013
Table 22 Forecast Sales
of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
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