Table of Contents
Vitamins and Dietary Supplements in Turkey
Euromonitor International
April 2009
List of Contents and Tables
Executive Summary
State
Endeavours To Strengthen Competitive Power of Generics
Legislative Changes
Slow Introduction of OTC Healthcare Concept
Novartis Leads, Followed by
Sandoz
Pharmacies the Dominant Retail Channel
Social Security and
General Health Insurance Law Will Lead To Constant Value Decline Over Forecast
Period
Key Trends and Developments
New National Health System Triggers
Volume Growth But Constant Unit Prices Decline
Private Health Insurances
Have Positive Impact
Original Patent Time Limits Start To Expire, Number
of Generics Increases
Increased Number of Pharmacies Could Not Resolve the
Distribution Issue Yet
OTC Regulations Likely To Be Enacted by 2010
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical
Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
Market
Data
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table
4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC
Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand
Shares by Value 2005-2008
Table 7 Sales of OTC Healthcare by Distribution
Format: % Analysis 2003-2008
Table 8 Sales of OTC Healthcare by Sector and
Distribution Format: % Analysis 2008
Table 9 Forecast Sales of OTC
Healthcare by Sector: Value 2008-2013
Table 10 Forecast Sales of OTC
Healthcare by Sector: % Value Growth 2008-2013
Appendix
OTC
Registration and Classification
Advertising
Packaging and
Labelling
Distribution
De-listing Or De-reimbursement
Traditional
Remedies
Homeopathy
Consumer Expenditure on Health Goods and Medical
Services
Self-medication and Preventative Medicine
Generics
Switches
Definitions
Summary 1 Research Sources
Abdi Ibrahim Ilaç
Sanayi Ve Ticaret As
Strategic Direction
Key Facts
Summary 2 Abdi
Ibrahim Ilac Sanayi AS: Key Facts
Summary 3 Abdi Ibrahim Ilac Sanayi AS:
Operational Indicators 2005-2007
Company Background
Production
Competitive Positioning
Summary 4 Abdi Ibrahim Ilac Sanayi AS: Competitive
Position 2008
Bilim Ilac Sanayi Ve Ticaret As
Strategic Direction
Key Facts
Summary 5 Bilim Ilac Sanayi ve Ticaret AS: Key Facts
Summary
6 Bilim Ilac Sanayi ve Ticaret AS: Operational Indicators 2005-2007
Company Background
Production
Competitive Positioning
Summary 7
Bilim Ilac Sanayi ve Ticaret AS: Competitive Position 2008
Deva Holding
As
Strategic Direction
Key Facts
Summary 8 Deva Holding AS: Key
Facts
Summary 9 Deva Holding AS: Operational Indicators 2005-2007
Company Background
Production
Competitive Positioning
Summary 10
Deva Holding AS: Competitive Position 2008
Eczacibasi Ilac Sanayi Ve
Ticaret As
Strategic Direction
Key Facts
Summary 11 Eczacibasi
Ilac Sanayi ve Ticaret AS: Key Facts
Summary 12 Eczacibasi Ilac Sanayi ve
Ticaret AS: Operational Indicators 2005-2007
Company Background
Production
Competitive Positioning
Summary 13 Eczacibasi Ilac Sanayi
ve Ticaret AS: Competitive Position 2008
Nobel Ilac Sanayi Ve Ticaret
As
Strategic Direction
Key Facts
Summary 14 Nobel Ilac Sanayi ve
Ticaret AS: Key Facts
Summary 15 Nobel Ilac Sanayi ve Ticaret AS:
Operational Indicators 2005-2007
Company Background
Production
Competitive Positioning
Summary 16 Nobel Ilac Sanayi ve Ticaret AS:
Competitive Position 2008
Headlines
Trends
Vitamins
Dietary
Supplements
Competitive Landscape
Prospects
Sector Data
Summary 17 Dietary Supplements: Brand Ranking by Positioning 2008
Table 11
Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 12 Sales of Vitamins and Dietary Supplements by Subsector: % Value
Growth 2003-2008
Table 13 Folic Acid v Other B Vitamins 2004-2008
Table 14 Dietary Supplements by Positioning 2006-2008
Table 15 Vitamins
and Dietary Supplements Company Shares by Value 2004-2008
Table 16
Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 17
Vitamins Brand Shares by Value 2005-2008
Table 18 Dietary Supplements
Brand Shares by Value 2005-2008
Table 19 Forecast Sales of Vitamins and
Dietary Supplements by Subsector: Value 2008-2013
Table 20 Forecast Sales
of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
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