Table of Contents
Vitamins and Dietary Supplements in Norway
Euromonitor International
June 2009
List of Contents and Tables
Executive Summary
OTC
Healthcare Market Characterised by Preventative and Simple Remedies
Marketing Plays Critical Role in Selling Products
Fragmentation
Characterises Competitive Environment
Pharmacies Develop Loyal and
Satisfied Customer Base
Moderate Growth Predicted Over Forecast Period
Key Trends and Developments
Brand Dynamics Become More Important
Pharmacies Have Loyal and Satisfied Customers
Debate Continues Regarding
Price Sensitivity of OTC Healthcare Products
Norwegians More Open To
Self-medication
Online Shopping on the Horizon
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services
2003-2008
Table 2 Life Expectancy at Birth 2003-2008
Market Data
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales
of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC
Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand
Shares by Value 2005-2008
Table 7 Sales of OTC Healthcare by Distribution
Format: % Analysis 2003-2008
Table 8 Sales of OTC Healthcare by Sector and
Distribution Format: % Analysis 2008
Table 9 Forecast Sales of OTC
Healthcare by Sector: Value 2008-2013
Table 10 Forecast Sales of OTC
Healthcare by Sector: % Value Growth 2008-2013
Appendix
OTC
Registration and Classification
De-listing Or De-reimbursement
Advertising
Packaging and Labelling
Distribution
Vitamins &
Dietary Supplements Registration and Classification
Self-medication and
Preventative Medicine
Generics
Switches
Summary 1 OTC Healthcare
Switches 2006-2008
Definitions
Summary 2 Research Sources
Axellus
As
Strategic Direction
Key Facts
Summary 3 Axellus AS : Key
Facts
Summary 4 Axellus AS: Operational Indicators
Company
Background
Production
Summary 5 Axellus AS: Production Statistics
2007
Competitive Positioning
Summary 6 Axellus AS: Competitive
Position 2008
Brynild Gruppen As
Strategic Direction
Key Facts
Summary 7 Brynild Gruppen AS: Key Facts
Summary 8 Brynild Gruppen AS:
Operational Indicators
Company Background
Production
Competitive
Positioning
Summary 9 Brynild Gruppen AS : Competitive Position 2008
Midelfart Sonesson As
Strategic Direction
Key Facts
Summary 10
Midelfart Sonesson AS: Key Facts
Summary 11 Midelfart Sonesson AS:
Operational Indicators
Company Background
Competitive Positioning
Summary 12 Midelfart Sonesson AS: Competitive Position 2008
Nycomed Pharma
As
Strategic Direction
Key Facts
Summary 13 Nycomed Pharma AS: Key
Facts
Summary 14 Nycomed Pharma AS: Operational Indicators
Company
Background
Production
Summary 15 Nycomed Pharma AS: Production
Statistics 2007
Competitive Positioning
Summary 16 Nycomed Pharma AS:
Competitive Position 2008
Weifa As
Strategic Direction
Key
Facts
Summary 17 Weifa AS: Key Facts
Summary 18 Weifa AS: Operational
Indicators
Company Background
Production
Summary 19 Weifa AS:
Production Statistics 2007
Competitive Positioning
Summary 20 Weifa
AS: Competitive Position 2008
Headlines
Trends - Vitamins and Dietary
Supplements
Table 11 Penetration of Vitamins (Pills and Liquid Formats),
Cod Liver Oil and Natural Remedies for Total Population
Table 12 High
Frequency Users (More Than Five Times Weekly) of Vitamins (Pills and Liquid
Formats), Cod Liver Oil and Natural Remedies by Age Group abl
Trends -
Vitamins
Trends - Dietary Supplements
Competitive Landscape
Prospects
Sector Data
Table 13 Dietary Supplements: Brand Ranking by
Positioning
Sector Data
Table 14 Sales of Vitamins and Dietary
Supplements by Subsector: Value 2003-2008
Table 15 Sales of Vitamins and
Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 16 Folic
Acid v Other B Vitamins 2004-2008
Table 17 Dietary Supplements by
Positioning 2006-2008
Table 18 Vitamins and Dietary Supplements Company
Shares by Value 2004-2008
Table 19 Vitamins and Dietary Supplements Brand
Shares by Value 2005-2008
Table 20 Vitamins Brand Shares by Value
2005-2008
Table 21 Dietary Supplements Brand Shares by Value 2005-2008
Table 22 Forecast Sales of Vitamins and Dietary Supplements by Subsector:
Value 2008-2013
Table 23 Forecast Sales of Vitamins and Dietary
Supplements by Subsector: % Value Growth 2008-2013
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