Calming And Sleeping Products in Bulgaria

Table of Contents

• OTC HEALTHCARE IN BULGARIA : MARKET INSIGHT
• EXECUTIVE SUMMARY
• OTC healthcare grows as expected in 2008
• Educational advertising one of the most important factors contributing to growth
• Intensified competition reduces shares held by local players
• Chemists/pharmacies remains key distribution channel
• Maturity increases
• KEY TRENDS AND DEVELOPMENTS
• Chemists/pharmacies still the main channel for OTC healthcare sales
• Legislative changes necessary but government in no hurry to introduce them
• Strong marketing and advertising push OTC sales, educate consumers
• Rising disposable incomes boost sales, but some
• slowdown could be expected
• Chemists/pharmacies try to offer better quality services, qualified consultants
• MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
  • Table 2 Life Expectancy at Birth 2003-2008 MARKET DATA
  • Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
  • Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
  • Table 5 OTC Healthcare Company Shares by Value 2004-2008
  • Table 6 OTC Healthcare Brand Shares by Value 2005-2008
  • Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
  • Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
  • Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
  • Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
• APPENDIX
• OTC Registration and Classification
• Vitamins & Dietary Supplements Registration and Classification
• EU Legislation
• Marketing authorisations
• Distribution
• Pricing
• Switch Climate
• Centralised procedure
• Regulation of vitamins and dietary supplements
• Regulation of herbal products
• Self-medication and Preventative Medicine
• Generics
• DEFINITIONS
• Sources
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - BULGARIA
• EUROSTOK BULGARIA EOOD - OTC HEALTHCARE - BULGARIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 2 Eurostok Bulgaria EOOD: Key Facts
  • Summary 3 Eurostok Bulgaria EOOD: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 4 Eurostok Bulgaria EOOD: Competitive Position 2008
• SOPHARMA AD - OTC HEALTHCARE - BULGARIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 5 Sopharma AD: Key Facts
  • Summary 6 Sopharma AD: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 7 Sopharma AD: Competitive Position 2008
• TERRACHIM -- NIKOLAY KOSTOV ET - OTC HEALTHCARE - BULGARIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 8 Terrachim -- Nikolay Kostov ET: Key Facts
  • Summary 9 Terrachim -- Nikolay Kostov ET: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
• CALMING AND SLEEPING PRODUCTS IN BULGARIA
• HEADLINES
• SECTOR DATA
  • Table 11 Sales of Calming and Sleeping Products: Value 2003-2008
  • Table 12 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
  • Table 13 Calming and Sleeping Products Company Shares by Value 2004-2008
  • Table 14 Calming and Sleeping Products Brand Shares by Value 2005-2008
  • Table 15 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
  • Table 16 Forecast Sales of Calming and Sleeping Products: % Value Growth 2008-2013