Table of Contents
Digestive Remedies in Thailand
Euromonitor International
May 2009
List of Contents and Tables
Executive Summary
Growth in OTC Healthcare
Market Slows As Consumers Tighten Budgets
Advertising and Marketing
Strategies Drive Brand Sales
Major Players Gain Ground As Smaller Players
Face Regulatory Difficulties
Hospitals A Significant Distribution
Channel
Fast-paced and Stressful Lifestyles Increase Minor Ailments and
Illness
Key Trends and Developments
2008 Sees Slower Growth Than
2007
OTC Healthcare Sees Fierce Marketing Strategies and Advertising
Hospitals Become Another Distribution Channel Competing With Retailers
Stressful Lifestyles Impact OTC Healthcare Sales
Multinational Brands
Dominate, Small Brands Lose Ground
Market Indicators
Table 1 Consumer
Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life
Expectancy at Birth 2003-2008
Market Data
Table 3 Sales of OTC
Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by
Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by
Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Penetration of Private Label by Sector 2003-2008
Table 8 Sales of
OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 9 Sales
of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table
10 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 11
Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
Appendix
OTC Registration and Classification
Vitamins & Dietary
Supplements Registration and Classification
Self-medication and
Preventative Medicine
Generics
Switches
Summary 1 OTC Healthcare
Switches 2005-2007
Definitions
Summary 2 Research Sources
British
Dispensary (lp) Co Ltd, the
Strategic Direction
Key Facts
Summary
3 The British Dispensary (LP) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 The British Dispensary
(LP) Co Ltd: Competitive Position 2008
Government Pharmaceutical
Organization, the
Strategic Direction
Key Facts
Summary 5 The
Government Pharmaceutical Organization: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 The Government
Pharmaceutical Organization: Competitive Position 2008
Greater Pharma
Ltd
Strategic Direction
Key Facts
Summary 7 Greater Pharma Ltd:
Key Facts
Summary 8 Greater Pharma Ltd: Operational Indicators
Company
Background
Production
Competitive Positioning
Summary 9 Greater
Pharma Ltd: Competitive Position 2008
Thai Nakorn Patana Co Ltd
Strategic Direction
Key Facts
Summary 10 Thai Nakorn Patana Co Ltd:
Key Facts
Company Background
Production
Competitive
Positioning
Summary 11 Thai Nakorn Patana Co Ltd: Competitive Position
2008
Thai Pharmed 1942 Co Ltd
Strategic Direction
Key Facts
Summary 12 Thai Pharmed 1942 Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Thai Pharmed 1942 Co Ltd
: Competitive Position 2008
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 12 Sales of Digestive
Remedies by Subsector: Value 2003-2008
Table 13 Sales of Digestive
Remedies by Subsector: % Value Growth 2003-2008
Table 14 Herbal vs
Standard Digestive Remedies 2003-2008
Table 15 Digestive Remedies Company
Shares by Value 2004-2008
Table 16 Digestive Remedies Brand Shares by
Value 2005-2008
Table 17 Forecast Sales of Digestive Remedies by
Subsector: Value 2008-2013
Table 18 Forecast Sales of Digestive Remedies
by Subsector: % Value Growth 2008-2013
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