Table of Contents
Vitamins and Dietary Supplements in Thailand
Euromonitor International
May 2009
List of Contents and Tables
Executive Summary
Growth in
OTC Healthcare Market Slows As Consumers Tighten Budgets
Advertising and
Marketing Strategies Drive Brand Sales
Major Players Gain Ground As
Smaller Players Face Regulatory Difficulties
Hospitals A Significant
Distribution Channel
Fast-paced and Stressful Lifestyles Increase Minor
Ailments and Illness
Key Trends and Developments
2008 Sees Slower
Growth Than 2007
OTC Healthcare Sees Fierce Marketing Strategies and
Advertising
Hospitals Become Another Distribution Channel Competing With
Retailers
Stressful Lifestyles Impact OTC Healthcare Sales
Multinational Brands Dominate, Small Brands Lose Ground
Market
Indicators
Table 1 Consumer Expenditure on Health Goods and Medical
Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
Market
Data
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table
4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC
Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand
Shares by Value 2005-2008
Table 7 Penetration of Private Label by Sector
2003-2008
Table 8 Sales of OTC Healthcare by Distribution Format: %
Analysis 2003-2008
Table 9 Sales of OTC Healthcare by Sector and
Distribution Format: % Analysis 2008
Table 10 Forecast Sales of OTC
Healthcare by Sector: Value 2008-2013
Table 11 Forecast Sales of OTC
Healthcare by Sector: % Value Growth 2008-2013
Appendix
OTC
Registration and Classification
Vitamins & Dietary Supplements
Registration and Classification
Self-medication and Preventative
Medicine
Generics
Switches
Summary 1 OTC Healthcare Switches
2005-2007
Definitions
Summary 2 Research Sources
British
Dispensary (lp) Co Ltd, the
Strategic Direction
Key Facts
Summary
3 The British Dispensary (LP) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 The British Dispensary
(LP) Co Ltd: Competitive Position 2008
Government Pharmaceutical
Organization, the
Strategic Direction
Key Facts
Summary 5 The
Government Pharmaceutical Organization: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 The Government
Pharmaceutical Organization: Competitive Position 2008
Greater Pharma
Ltd
Strategic Direction
Key Facts
Summary 7 Greater Pharma Ltd:
Key Facts
Summary 8 Greater Pharma Ltd: Operational Indicators
Company
Background
Production
Competitive Positioning
Summary 9 Greater
Pharma Ltd: Competitive Position 2008
Thai Nakorn Patana Co Ltd
Strategic Direction
Key Facts
Summary 10 Thai Nakorn Patana Co Ltd:
Key Facts
Company Background
Production
Competitive
Positioning
Summary 11 Thai Nakorn Patana Co Ltd: Competitive Position
2008
Thai Pharmed 1942 Co Ltd
Strategic Direction
Key Facts
Summary 12 Thai Pharmed 1942 Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Thai Pharmed 1942 Co Ltd
: Competitive Position 2008
Headlines
Trends - Vitamins
Trends -
Dietary Supplements
Competitive Landscape
Prospects
Sector
Data
Table 12 Dietary Supplements: Brand Ranking by Positioning 2008
Table 13 Sales of Vitamins and Dietary Supplements by Subsector: Value
2003-2008
Table 14 Sales of Vitamins and Dietary Supplements by Subsector:
% Value Growth 2003-2008
Table 15 Folic Acid v Other B Vitamins
2004-2008
Table 16 Dietary Supplements by Positioning 2006-2008
Table
17 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 18 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 19 Vitamins Brand Shares by Value 2005-2008
Table 20 Dietary
Supplements Brand Shares by Value 2005-2008
Table 21 Forecast Sales of
Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 22
Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value
Growth 2008-2013
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