Table of Contents
Vitamins and Dietary Supplements in Australia
Euromonitor
International
May 2009
List of Contents and Tables
Executive
Summary
OTC Healthcare Continues To Grow Steadily
Symbion Health Ltd
Undergoes Multiple Acquisitions
Symbion Health Ltd Retains Lead in OTC
Healthcare
Retail Pressure Heat Up As Grocery Retailers Continue To
Strengthen
Moderate Growth Expected Over Forecast Period
Key Trends
and Developments
Convenience Featuring Highly in Both Product Development
and Distribution
Preference for Branded Products Over Generics and Private
Label
Child-specific Products Experience Growth
Negative Publicity
Associated With Side Effects of OTC Healthcare
Rising Retail Pressures for
Chemists/pharmacies
Market Indicators
Table 1 Consumer Expenditure on
Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at
Birth 2003-2008
Market Data
Table 3 Sales of OTC Healthcare by Sector:
Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth
2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Penetration
of Private Label by Sector 2003-2008
Table 8 Sales of OTC Healthcare by
Distribution Format: % Analysis 2003-2008
Table 9 Sales of OTC Healthcare
by Sector and Distribution Format: % Analysis 2008
Table 10 Forecast Sales
of OTC Healthcare by Sector: Value 2008-2013
Table 11 Forecast Sales of
OTC Healthcare by Sector: % Value Growth 2008-2013
Appendix
OTC
Registration and Classification
Vitamins and Dietary Supplements
Registration and Classification
Self-medication and Preventative
Medicine
Generics
Switches
Summary 1 OTC Healthcare Switches
2005-2008
Definitions
Summary 2 Research Sources
Ego
Pharmaceuticals Pty Ltd
Strategic Direction
Key Facts
Summary 3
Ego Pharmaceuticals Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Ego Pharmaceuticals Pty
Ltd: Competitive Position 2008
Herron Pharmaceuticals Pty Ltd
Strategic Direction
Key Facts
Summary 5 Herron Pharmaceuticals Pty
Ltd: Key Facts
Company Background
Production
Competitive
Positioning
Summary 6 Herron Pharmaceuticals Pty Ltd: Competitive Position
2008
Inova Pharmaceuticals (australia) Pty Ltd
Strategic Direction
Key Facts
Summary 7 iNova Pharmaceuticals (Australia) Pty Ltd: Key
Facts
Company Background
Production
Summary 8 iNova
Pharmaceuticals (Australia) Pty Ltd: Production Statistics 2008
Competitive Positioning
Summary 9 iNova Pharmaceuticals (Australia) Pty
Ltd: Competitive Position 2008
Pharmacare Laboratories Pty Ltd
Strategic Direction
Key Facts
Summary 10 Pharmacare Laboratories Pty
Ltd: Key Facts
Company Background
Production
Competitive
Positioning
Summary 11 Pharmacare Laboratories Pty Ltd: Competitive
Position 2008
Symbion Health Ltd
Strategic Direction
Key Facts
Summary 12 Symbion Health Ltd: Key Facts
Summary 13 Symbion Health Ltd:
Operational Indicators
Company Background
Production
Summary 14
Symbion Health Ltd: Production Statistics 2008
Competitive Positioning
Summary 15 Symbion Health Ltd: Competitive Position 2008
Headlines
Trends - Vitamins
Trends - Dietary Supplements
Competitive
Landscape
Prospects
Sector Data
Table 12 Dietary Supplements:
Brand Ranking by Positioning 2008
Table 13 Sales of Vitamins and Dietary
Supplements by Subsector: Value 2003-2008
Table 14 Sales of Vitamins and
Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 15 Folic
Acid v Other B Vitamins 2004-2008
Table 16 Dietary Supplements by
Positioning 2006-2008
Table 17 Vitamins and Dietary Supplements Company
Shares by Value 2004-2008
Table 18 Vitamins and Dietary Supplements Brand
Shares by Value 2005-2008
Table 19 Vitamins Brand Shares by Value
2005-2008
Table 20 Dietary Supplements Brand Shares by Value 2005-2008
Table 21 Forecast Sales of Vitamins and Dietary Supplements by Subsector:
Value 2008-2013
Table 22 Forecast Sales of Vitamins and Dietary
Supplements by Subsector: % Value Growth 2008-2013
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