Adult Mouth Care in Japan

Table of Contents

• OTC HEALTHCARE IN JAPAN : MARKET INSIGHT
• EXECUTIVE SUMMARY
• Maturity produces slow growth
• Government encourages self-medication
• Domestic companies dominate
• Distribution remains restricted
• Shrinking sales over the forecast period
• KEY TRENDS AND DEVELOPMENTS
• Demographic changes shape consumer demand
• Government focuses on reducing medical costs
• Men' s health
• Strong players face challenges through mergers
• Distribution on the brink of expansion
• MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
  • Table 2 Life Expectancy at Birth 2003-2008
• MARKET DATA
  • Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
  • Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
  • Table 5 OTC Healthcare Company Shares by Value 2004-2008
  • Table 6 OTC Healthcare Brand Shares by Value 2005-2008
  • Table 7 Penetration of Private Label by Sector 2003-2008
  • Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
  • Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
  • Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
  • Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
• APPENDIX
• OTC Registration and Classification
• Self-medication and preventative medicine
• Generics
• Switches
  • Summary 1 OTC Healthcare Switches 2005-2008
• DEFINITIONS
  • Summary 2 Research Sources
• LOCAL COMPANY PROFILES - JAPAN
• DAIICHI SANKYO CO LTD - OTC HEALTHCARE - JAPAN
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 3 Daichi Sankyo Co Ltd: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 4 DaiichiSankyo Group: Competitive Position 2008
• EISAI CO LTD - OTC HEALTHCARE - JAPAN
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 5 Eisai Co Ltd: Key Facts
  • Summary 6 Eisai Co Ltd: Operational Indicators
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 7 Eisai Co Ltd: Competitive Position 2008
• HISAMITSU PHARMACEUTICAL CO INC - OTC HEALTHCARE - JAPAN
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 8 Hisamitsu Pharmaceutical Co Inc: Key Facts
  • Summary 9 Hisamitsu Pharmaceutical Co Inc: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 10 Hisamitsu Pharmaceutical Co Inc: Competitive Position 2008
• LION CORP - OTC HEALTHCARE - JAPAN
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 11 Lion Corp: Key Facts
  • Summary 12 Lion Corp: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 13 Lion Corp: Competitive Position 2008
• MIKI CORP - OTC HEALTHCARE - JAPAN
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 14 Miki Corp: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 15 Miki Corp: Production Statistics 2008
• COMPETITIVE POSITIONING
  • Summary 16 Miki Corp: Competitive Position 2008
• ROHTO PHARMACEUTICAL CO LTD - OTC HEALTHCARE - JAPAN
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 17 Rohto Pharmaceutical Co Ltd: Key Facts
  • Summary 18 Rohto Pharmaceutical Co Ltd: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 19 Rohto Pharmaceutical Co Ltd: Competitive Position 2008
• SAHTO PHARMACEUTICAL CO LTD - OTC HEALTHCARE - JAPAN
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 20 Sato Pharmaceutical Co Ltd: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 21 Sato Pharmaceutical Co Ltd: Competitive Position 2008
• SSP CO LTD - OTC HEALTHCARE - JAPAN
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 22 SSP Co Ltd: Key Facts
  • Summary 23 SSP Co Ltd: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 24 SSP Co Ltd: Competitive Position 2008
• TAISHO PHARMACEUTICAL CO LTD - OTC HEALTHCARE - JAPAN
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 25 Taisho Pharmaceutical Co Ltd: Key Facts
  • Summary 26 Taisho Pharmaceutical Co Ltd: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 27 Taisho Pharmaceutical Co Ltd: Competitive Position 2008
• TAKEDA CHEMICAL INDUSTRIES LTD - OTC HEALTHCARE - JAPAN
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 28 Takeda Chemical Industries Ltd: Key Facts
  • Summary 29 Takeda Chemical Industries Ltd: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 30 Takeda Chemical Industries Ltd: Competitive Position 2008
• ADULT MOUTH CARE IN JAPAN
• HEADLINES
• SECTOR DATA
  • Table 12 Sales of Adult Mouth Care: Value 2003-2008
  • Table 13 Sales of Adult Mouth Care: % Value Growth 2003-2008
  • Table 14 Adult Mouth Care Company Shares by Value 2004-2008
  • Table 15 Adult Mouth Care Brand Shares by Value 2005-2008
  • Table 16 Forecast Sales of Adult Mouth Care: Value 2008-2013
  • Table 17 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013