Table of Contents
Vitamins and Dietary Supplements in Japan
Euromonitor International
May 2009
List of Contents and Tables
Executive Summary
Maturity
Produces Slow Growth
Government Encourages Self-medication
Domestic
Companies Dominate
Distribution Remains Restricted
Shrinking Sales
Over the Forecast Period
Key Trends and Developments
Demographic
Changes Shape Consumer Demand
Government Focuses on Reducing Medical
Costs
Men' s Health
Strong Players Face Challenges Through Mergers
Distribution on the Brink of Expansion
Market Indicators
Table 1
Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table
2 Life Expectancy at Birth 2003-2008
Market Data
Table 3 Sales of OTC
Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by
Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by
Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Penetration of Private Label by Sector 2003-2008
Table 8 Sales of
OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 9 Sales
of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table
10 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 11
Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
Appendix
OTC Registration and Classification
Self-medication and
Preventative Medicine
Generics
Switches
Summary 1 OTC Healthcare
Switches 2005-2008
Definitions
Summary 2 Research Sources
Daiichi
Sankyo Co Ltd
Strategic Direction
Key Facts
Summary 3 Daichi
Sankyo Co Ltd: Key Facts
Company Background
Production
Competitive
Positioning
Summary 4 DaiichiSankyo Group: Competitive Position 2008
Eisai Co Ltd
Strategic Direction
Key Facts
Summary 5 Eisai Co Ltd:
Key Facts
Summary 6 Eisai Co Ltd: Operational Indicators
Production
Competitive Positioning
Summary 7 Eisai Co Ltd: Competitive
Position 2008
Hisamitsu Pharmaceutical Co Inc
Strategic Direction
Key Facts
Summary 8 Hisamitsu Pharmaceutical Co Inc: Key Facts
Summary
9 Hisamitsu Pharmaceutical Co Inc: Operational Indicators
Company
Background
Production
Competitive Positioning
Summary 10 Hisamitsu
Pharmaceutical Co Inc: Competitive Position 2008
Lion Corp
Strategic
Direction
Key Facts
Summary 11 Lion Corp: Key Facts
Summary 12
Lion Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Lion Corp: Competitive Position
2008
Miki Corp
Strategic Direction
Key Facts
Summary 14 Miki
Corp: Key Facts
Company Background
Production
Summary 15 Miki
Corp: Production Statistics 2008
Competitive Positioning
Summary 16
Miki Corp: Competitive Position 2008
Rohto Pharmaceutical Co Ltd
Strategic Direction
Key Facts
Summary 17 Rohto Pharmaceutical Co Ltd:
Key Facts
Summary 18 Rohto Pharmaceutical Co Ltd: Operational
Indicators
Company Background
Production
Competitive
Positioning
Summary 19 Rohto Pharmaceutical Co Ltd: Competitive Position
2008
Sahto Pharmaceutical Co Ltd
Strategic Direction
Key Facts
Summary 20 Sato Pharmaceutical Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 21 Sato Pharmaceutical Co
Ltd: Competitive Position 2008
Ssp Co Ltd
Strategic Direction
Key
Facts
Summary 22 SSP Co Ltd: Key Facts
Summary 23 SSP Co Ltd:
Operational Indicators
Company Background
Production
Competitive
Positioning
Summary 24 SSP Co Ltd: Competitive Position 2008
Taisho
Pharmaceutical Co Ltd
Strategic Direction
Key Facts
Summary 25
Taisho Pharmaceutical Co Ltd: Key Facts
Summary 26 Taisho Pharmaceutical
Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 27 Taisho Pharmaceutical Co Ltd:
Competitive Position 2008
Takeda Chemical Industries Ltd
Strategic
Direction
Key Facts
Summary 28 Takeda Chemical Industries Ltd: Key
Facts
Summary 29 Takeda Chemical Industries Ltd: Operational
Indicators
Company Background
Production
Competitive
Positioning
Summary 30 Takeda Chemical Industries Ltd: Competitive
Position 2008
Headlines
Trends - Vitamins
Trends - Dietary
Supplements
Competitive Landscape
Prospects
Table 12 Dietary
Supplements: Brand Ranking by Positioning
Sector Data
Table 13 Sales
of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 14
Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth
2003-2008
Table 15 Folic Acid v Other B Vitamins 2004-2008
Table 16
Dietary Supplements by Positioning 2006-2008
Table 17 Vitamins and Dietary
Supplements Company Shares by Value 2004-2008
Table 18 Vitamins and
Dietary Supplements Brand Shares by Value 2005-2008
Table 19 Vitamins
Brand Shares by Value 2005-2008
Table 20 Dietary Supplements Brand Shares
by Value 2005-2008
Table 21 Forecast Sales of Vitamins and Dietary
Supplements by Subsector: Value 2008-2013
Table 22 Forecast Sales of
Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
| 
View Cart
