Table of Contents
Vitamins and Dietary Supplements in the Netherlands
Euromonitor
International
May 2009
List of Contents and Tables
Executive
Summary
Prevention and Innovation Trends Drive Demand in 2008
Moderate
Impact of More Open Distribution Through Supermarkets
Continuing
Concentration Trend Among Larger Manufacturers
Online Sales Gradually
Increasing
Dutch Quest for Prevention To Drive Future Demand
Key
Trends and Developments
Lower Economic Expansion Envisaged
Health and
Prevention Trends Strongly Influence OTC Healthcare Performance
Increasing
Ageing Population Influenced by Quest for Longevity
Dutch Consumers Become
More Interested in Fitness and Sports
Legislative Changes Allow Wider
Distribution
Market Indicators
Table 1 Consumer Expenditure on Health
Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth
2003-2008
Market Data
Table 3 Sales of OTC Healthcare by Sector: Value
2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth
2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Penetration
of Private Label by Sector 2003-2008
Table 8 Sales of OTC Healthcare by
Distribution Format: % Analysis 2003-2008
Table 9 Sales of OTC Healthcare
by Sector and Distribution Format: % Analysis 2008
Table 10 Forecast Sales
of OTC Healthcare by Sector: Value 2008-2013
Table 11 Forecast Sales of
OTC Healthcare by Sector: % Value Growth 2008-2013
Appendix
OTC
Registration and Classification
Labelling and Patient Information
Advertising
Distribution
Vitamins & Dietary Supplements Registration
and Classification
EU Legislation
Self-medication and Preventative
Medicine
Generics
Switches
Summary 1 OTC Healthcare Switches
2005-2008
Definitions
Summary 2 Research Sources
Bional Pharma
BV
Strategic Direction
Key Facts
Summary 3 Bional Pharma BV: Key
Facts
Summary 4 Bional Pharma BV: Operational Indicators
Company
Background
Production
Competitive Positioning
Summary 5 Bional
Pharma BV: Competitive Position 2008
Caresse Cosmetics BV
Strategic
Direction
Key Facts
Summary 6 Caresse Cosmetics BV: Key Facts
Summary 7 Caresse Cosmetics BV: Operational Indicators
Company
Background
Production
Competitive Positioning
Distributie Care
BV
Strategic Direction
Key Facts
Summary 8 Distributie Care BV:
Key Facts
Company Background
Production
Competitive
Positioning
Summary 9 Distributie Care BV: Competitive Position 2008
Ingroma BV
Strategic Direction
Summary 10 Ingroma BV: Key Facts
Summary 11 Ingroma BV: Operational Indicators
Company Background
Production
Competitive Positioning
Vemedia BV
Strategic
Direction
Key Facts
Summary 12 Vemedia BV: Key Facts
Summary 13
Vemedia BV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Vemedia BV: Competitive Position
2008
Headlines
Trends - Vitamins
Trends - Dietary Supplements
Competitive Landscape
Prospects
Sector Data
Table 12 Dietary
Supplements: Brand Ranking by Positioning 2008
Sector Data
Table 13
Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 14 Sales of Vitamins and Dietary Supplements by Subsector: % Value
Growth 2003-2008
Table 15 Folic Acid v Other B Vitamins 2004-2008
Table 16 Dietary Supplements by Positioning 2006-2008
Table 17 Vitamins
and Dietary Supplements Company Shares by Value 2004-2008
Table 18
Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 19
Vitamins Brand Shares by Value 2005-2008
Table 20 Dietary Supplements
Brand Shares by Value 2005-2008
Table 21 Forecast Sales of Vitamins and
Dietary Supplements by Subsector: Value 2008-2013
Table 22 Forecast Sales
of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
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