Calming And Sleeping Products in Hungary

Table of Contents

• OTC HEALTHCARE IN HUNGARY : MARKET INSIGHT
• EXECUTIVE SUMMARY
• Trend towards self-medication drives modest market development in 2008
• Chemists/pharmacies continue to dominate OTC healthcare distribution
• Competitive landscape in analgesics shifts following 2007 switches
• Deregulation leads to more intense competition in chemists/pharmacies
• Self-medication trend will continue to benefit OTC healthcare over 2008-2013
• KEY TRENDS AND DEVELOPMENTS
• Economic and political problems inhibit OTC healthcare performance
• OTC healthcare distribution outside
• chemists/pharmacies is slow to take off
• Algoflex attempts to fill the space vacated by Algopyrin in analgesics
• Pharmacy deregulation improves OTC healthcare distribution
• Hungarians continue to live unhealthy lifestyles
• MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
  • Table 2 Life Expectancy at Birth 2003-2008
• MARKET DATA
  • Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
  • Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
  • Table 5 OTC Healthcare Company Shares by Value 2004-2008
  • Table 6 OTC Healthcare Brand Shares by Value 2005-2008
  • Table 7 Penetration of Private Label by Sector 2003-2008
  • Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
  • Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
  • Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
  • Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
• APPENDIX
• OTC Registration and Classification
• Advertising
• Packaging
• Labelling
• Distribution
• Vitamins & Dietary Supplements Registration and Classification
• EU Legislation
• Self-medication and Preventative Medicine
• Generics
• Switches
  • Summary 1 OTC Healthcare Switches: 2005-2007 (note: re-switch: the status of drugs was changed formerly from Rx to OTC, and current re-switch changed
• DEFINITIONS
  • Summary 2 Research Sources
• LOCAL COMPANY PROFILES - HUNGARY
• EGIS RT - OTC HEALTHCARE - HUNGARY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 3 Egis Rt: Key Facts
  • Summary 4 Egis Rt : Operational Indicators 2005-2007
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 5 Egis Rt: Competitive Position 2008
• EXTRACTUM-PHARMA RT - OTC HEALTHCARE - HUNGARY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 6 Extractum-Pharma Rt: Key Facts
  • Summary 7 Extractum-Pharma Rt: Operational Indicators 2005-2007
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 8 Extractum-Pharma Rt: Competitive Position 2008
• PANNONPHARMA KFT - OTC HEALTHCARE - HUNGARY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 9 PannonPharma Kft: Key Facts
  • Summary 10 PannonPharma Kft: Operational Indicators 2005-2007
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 11 PannonPharma Kft: Competitive Position 2008
• RICHTER GEDEON RT - OTC HEALTHCARE - HUNGARY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 12 Richter Gedeon Rt: Key Facts
  • Summary 13 Richter Gedeon Rt: Operational Indicators 2005-2007
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 14 Richter Gedeon Rt: Competitive Position 2008
• TEVA MAGYARORSZáG RT - OTC HEALTHCARE - HUNGARY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 15 Teva Magyarország Rt: Key Facts
  • Summary 16 Teva Magyarország Rt: Operational Indicators 2005-2007
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 17 Teva Magyarország Rt: Competitive Position 2008
• CALMING AND SLEEPING PRODUCTS IN HUNGARY
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 12 Sales of Calming and Sleeping Products: Value 2003-2008
  • Table 13 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
  • Table 14 Calming and Sleeping Products Company Shares by Value 2004-2008
  • Table 15 Calming and Sleeping Products Brand Shares by Value 2005-2008
  • Table 16 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
  • Table 17 Forecast Sales of Calming and Sleeping Products: % Value Growth 2008-2013