Table of Contents
Vitamins and Dietary Supplements in Sweden
Euromonitor International
May 2009
List of Contents and Tables
Executive Summary
Sales
Remain Dynamic in 2008
Calming and Sleeping Products Most Dynamic in
2008
Multinationals Dominate
Deregulation of OTC Healthcare Retail
Expected in 2009
Deregulation To Support Growth
Key Trends and
Developments
Deregulation of OTC Retailing Expected in 2009
Economic
Stagnation Impacts Sales in 2008
More Competitive Environment As Brands
Are Challenged by Generics
Ageing Population Has An Impact on Demand
Multinationals Continue To Dominate
Market Indicators
Table 1 Consumer
Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life
Expectancy at Birth 2003-2008
Market Data
Table 3 Sales of OTC
Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by
Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by
Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Penetration of Private Label by Sector 2003-2008
Table 8 Sales of
OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 9 Sales
of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table
10 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 11
Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
Appendix
OTC Registration and Classification
Advertising
Standardised Packaging Requirements
OTC Healthcare To See Distribution
Deregulation in 2009
Vitamins & Dietary Supplements Registration and
Classification
EU Legislation
Self-medication and Preventative
Medicine
Generics
Switches
Summary 1 OTC Healthcare Switches
2007-2008
Definitions
Summary 2 Research Sources
Abigo Medical
Ab
Strategic Direction
Key Facts
Summary 3 Abigo Medical AB: Key
Facts
Summary 4 Abigo Medical AB: Operational Indicators
Company
Background
Production
Competitive Positioning
Summary 5 Abigo
Medical AB: Competitive Position 2008
Antula Healthcare Ab
Strategic
Direction
Key Facts
Summary 6 Antula Healthcare AB: Key Facts
Summary 7 Antula Healthcare AB: Operational Indicators
Company
Background
Production
Competitive Positioning
Summary 8 Antula
Healthcare AB: Competitive Position 2008
Biophausia Ab
Strategic
Direction
Key Facts
Summary 9 Biophausia AB: Key Facts
Summary 10
Biophausia AB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Biophausia AB:
Competitive Position 2008
Clean Chemical Sweden Ab
Strategic
Direction
Key Facts
Summary 12 Clean Chemical Sweden AB: Key Facts
Summary 13 Clean Chemical Sweden AB: Operational Indicators
Company
Background
Production
Summary 14 Clean Chemical Sweden AB: Production
Statistics 2006
Competitive Positioning
Summary 15 Clean Chemical
Sweden AB: Competitive Position 2008
Meda Ab
Strategic Direction
Key Facts
Summary 16 Meda AB: Key Facts
Summary 17 Meda AB:
Operational Indicators
Company Background
Production
Competitive
Positioning
Summary 18 Meda AB: Competitive Position 2008
Headlines
Trends - Vitamins
Trends - Dietary Supplements
Competitive Landscape
Prospects
Sector Data
Table 12 Dietary
Supplements: Brand Ranking by Positioning 2008
Table 13 Sales of Vitamins
and Dietary Supplements by Subsector: Value 2003-2008
Table 14 Sales of
Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 15 Folic Acid v Other B Vitamins 2004-2008
Table 16 Dietary
Supplements by Positioning 2006-2008
Table 17 Vitamins and Dietary
Supplements Company Shares by Value 2004-2008
Table 18 Vitamins and
Dietary Supplements Brand Shares by Value 2005-2008
Table 19 Vitamins
Brand Shares by Value 2005-2008
Table 20 Dietary Supplements Brand Shares
by Value 2005-2008
Table 21 Forecast Sales of Vitamins and Dietary
Supplements by Subsector: Value 2008-2013
Table 22 Forecast Sales of
Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
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