Coffee in Italy

Table of Contents

• HOT DRINKS IN ITALY : MARKET INSIGHT
• EXECUTIVE SUMMARY
• Italian preference for new products
• Health and convenience drive volume and value growth
• Lavazza maintains its lead of value sales
• Economic uncertainty leads to polarisation
• Off-trade channel and new products forecast to drive volume and value growth
• Ageing population
• Fear of recession
• Competitive landscape
• Health and wellbeing
• Changing consumer preferences
• MARKET DATA
  • Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
  • Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
  • Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
  • Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
  • Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
  • Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
  • Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
  • Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
  • Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
  • Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
  • Table 11 Hot Drinks Company Shares by Value 2004-2008
  • Table 12 Hot Drinks Brand Shares by Value 2005-2008
  • Table 13 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
  • Table 14 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
  • Table 15 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
  • Table 16 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
  • Table 17 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
  • Table 18 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
  • Table 19 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
  • Table 20 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
• APPENDIX
• Published Data Comparisons
• Production/Import/Export Data
  • Table 21 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Sector 2001-2007
• DEFINITIONS
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - ITALY
• CAFé�EDO BRASIL SPA - HOT DRINKS - ITALY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 2 Café�EDo Brasil SpA: Key Facts
  • Summary 3 Café�EDo Brasil SpA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 4 Café�EDo Brasil SpA: Competitive Position 2008
• COSWELL SPA - HOT DRINKS - ITALY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 5 Coswell SpA: Key Facts
  • Summary 6 Coswell SpA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 7 Coswell SpA: Competitive Position 2008
• CRASTAN SPA - HOT DRINKS - ITALY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 8 Crastan SpA: Key Facts
  • Summary 9 Crastan SpA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 10 Crastan SpA: Competitive Position 2008
• KRAFT FOODS ITALIA SPA - HOT DRINKS - ITALY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 11 Kraft Foods Italia SpA: Key Facts
  • Summary 12 Kraft Foods Italia SpA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 13 Kraft Foods Italia SpA: Competitive Position 2008
• LAVAZZA SPA, LUIGI - HOT DRINKS - ITALY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 14 Lavazza SpA, Luigi: Key Facts
  • Summary 15 Lavazza SpA, Luigi: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 16 Lavazza SpA, Luigi: Competitive Position 2008
• NESTLé ITALIANA SPA - HOT DRINKS - ITALY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 17 Nestlé Italiana SpA: Key Facts
  • Summary 18 Nestlé Italiana SpA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 19 Nestlé Italiana SpA: Production Statistics 2007
• COMPETITIVE POSITIONING
  • Summary 20 NestléItaliana SpA: Competitive Position 2008
• SEGAFREDO ZANETTI SPA - HOT DRINKS - ITALY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 21 Segafredo Zanetti SpA: Key Facts
  • Summary 22 Segafredo Zanetti SpA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 23 Segafredo Zanetti SpA: Competitive Position 2008
• STAR - STABILIMENTO ALIMENTARE SPA - HOT DRINKS - ITALY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 24 Star - Stabilimento Alimentare SpA: Key Facts
  • Summary 25 Star - Stabilimento Alimentare SpA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 26 Star - Stabilimento Alimentare SpA: Production Statistics 2007
• COMPETITIVE POSITIONING
  • Summary 27 Star - Stabilimento Alimentare SpA: Competitive Position 2008
• COFFEE IN ITALY
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 22 Coffee Machine Sales: 2002-2007
  • Table 23 Instant Coffee by Speciality Type 2004-2008
  • Table 24 Retail Sales of Coffee by Type: Volume 2003-2008
  • Table 25 Retail Sales of Coffee by Type: Value 2003-2008
  • Table 26 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
  • Table 27 Retail Sales of Coffee by Type: % Value Growth 2003-2008
  • Table 28 Standard Vs Coffee Pods 2004-2008
  • Table 29 Coffee Company Shares 2004-2008
  • Table 30 Coffee Brand Shares 2005-2008
  • Table 31 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
  • Table 32 Forecast Retail Sales of Coffee by Type: Value 2008-2013
  • Table 33 Forecast Retail Sales of Coffee by Type: % Volume Growth 2008-2013
  • Table 34 Forecast Retail Sales of Coffee by Type: % Value Growth 2008-2013