Table of Contents
- OTC HEALTHCARE IN GREECE : MARKET INSIGHT
- EXECUTIVE SUMMARY
- OTC healthcare sees steady retail value growth despite economic downturn
- Demand for natural products increases
- Trend of health and wellness benefits dynamic players
- Healthfood stores find prosperous ground for expansion
- Saturation in key categories expected to lead to slowdown in growth
- KEY TRENDS AND DEVELOPMENTS
- Increased migration and returning Greeks influence demand for products
- The debate on reimbursement of "lifestyle medications"
- Stressful lifestyles of consumers benefit OTC Healthcare
- Alternative therapies and their impact
- Manufacturers acknowledge the significance of communication
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services
2003-2008
- Table 2 Life Expectancy at Birth 2003-2008
- MARKET DATA
- Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
- Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
- Table 5 OTC Healthcare Company Shares by Value 2004-2008
- Table 6 OTC Healthcare Brand Shares by Value 2005-2008
- Table 7 Penetration of Private Label by Sector 2003-2008
- Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis
2003-2008
- Table 9 Sales of OTC Healthcare by Sector and Distribution Format: %
Analysis 2008
- Table 10 Forecast Sales of OTC Healthcare by Sector: Value2008-2013
- Table 11 Forecast Sales of OTC Healthcare by Sector: %Value Growth
2008-2013
- APPENDIX
- OTC Registration and Classification
- Advertising
- Packaging
- Labelling
- Distribution
- Vitamins & Dietary Supplements Registration and Classification
- EU Legislation
- Self-medication and Preventative Medicine
- Generics
- Switches
- DEFINITIONS
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - GREECE
- ALAPIS SA - OTC HEALTHCARE - GREECE
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Alapis SA: Key Facts
- Summary 3 Alapis SA: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- ELPEN SA - OTC HEALTHCARE - GREECE
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 4 Elpen SA: Key Facts
- Summary 5 Elpen SA: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 6 Elpen SA: Competitive Position 2008
- KORRES NATURAL PRODUCTS SA - OTC HEALTHCARE - GREECE
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 7 Korres Natural Products SA: Key Facts
- Summary 8 Korres Natural Products SA: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 9 Korres Natural Products SA: Competitive Position 2008
- LAVIPHARM SA, LABORATOIRES - OTC HEALTHCARE - GREECE
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 10 Laboratoires Lavipharm SA: Key Facts
- Summary 11 Laboratoires Lavipharm SA: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 12 Laboratoires Lavipharm SA: Production capacity 2008
- COMPETITIVE POSITIONING
- Summary 13 Laboratoires Lavipharm SA: Competitive Position 2008
- SARANTIS SA, GR - OTC HEALTHCARE - GREECE
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 14 Sarantis SA, Gr: Key Facts
- Summary 15 Sarantis SA, Gr: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 16 Sarantis SA, Gr: Competitive Position 2008
- CALMING AND SLEEPING PRODUCTS IN GREECE
- SECTOR DATA
- Table 12 Sales of Calming and Sleeping Products: Value 2003-2008
- Table 13 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
- Table 14 Calming and Sleeping Products Company Shares by Value 2004-2008
- Table 15 Calming and Sleeping Products Brand Shares by Value 2005-2008
- Table 16 Forecast Sales of Calming and Sleeping Products:Value 2008-2013
- Table 17 Forecast Sales of Calming and Sleeping Products: % Value Growth
2008-2013
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