Baby Care in Brazil

Table of Contents

Baby Care in Brazil
Euromonitor International
June 2009
List of Contents and Tables
Executive Summary
Despite Obstacles in 2008, Market Continues To Show Positive Signs
Natura Cosméticos and Unilever Hold Top Positions
Demand for Value-added Products Tends To Increase Despite the Economic Downturn in 2009
Non-store Retailing Gains Share Over the 2003-2008 Period
Positive Outlook But Growth Will Be Slower in 2009 and Over the Forecast Period
Key Trends and Developments
Domestic Companies Are Expected To Continue Increasing Their Shares in Cosmetics and Toiletries
Global Crisis and Its Impact on the Brazilian Cosmetics and Toiletries Market
Demand for Value-added Products Tends To Increase in Brazil
Manufacturers Keep Close Eye on Brazilian Teenagers As Key Consumer Group for Cosmetics and Toiletries Products.
the Power of Direct Selling Continues To Dominate
Market Data
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Appendix
Gift Sets
Definitions
Avon Cosméticos Ltda
Strategic Direction
Key Facts
Summary 1 Avon Cosméticos Ltda: Key Facts
Summary 2 Avon Cosméticos Ltda: Operational Indicators
Company Background
Production
Summary 3 Avon Cosméticos Ltda: Production Statistics 2008
Competitive Positioning
Summary 4 Avon Cosméticos Ltda: Competitive Position 2008
Belocap Produtos Capilares Ltda
Strategic Direction
Key Facts
Summary 5 Belocap Produtos Capilares Ltda: Key Facts
Summary 6 Belocap Produtos Capilares Ltda: Operational Indicators
Company Background
Production
Summary 7 Belocap Produtos Capilares Ltda: Production Statistics 2008
Competitive Positioning
Summary 8 Belocap Produtos Capilares Ltda: Competitive Position 2008
Botica Comercial Farmacêutica Ltda
Strategic Direction
Key Facts
Summary 9 Botica Comercial Farmacêutica Ltda: Key Facts
Summary 10 Botica Comercial Farmacêutica Ltda: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Botica Comercial Farmacêutica Ltda: Competitive Position 2008
Colgate-Palmolive Indústria E Comércio Ltda
Strategic Direction
Key Facts
Summary 12 Colgate-Palmolive Indústria e Comércio Ltda: Key Facts
Summary 13 Colgate-Palmolive Indústria e Comércio Ltda: Operational Indicators
Company Background
Production
Summary 14 Colgate-Palmolive Indústria e Comércio Ltda: Production Statistics 2008
Competitive Positioning
Summary 15 Colgate-Palmolive Indústria e Comércio Ltda: Competitive Position 2008
Grupo Bertin
Strategic Direction
Key Facts
Summary 16 Bertin Ltda: Key Facts
Summary 17 Bertin Ltda: Operational Indicators
Company Background
Competitive Positioning
Summary 18 Grupo Bertin: Competitive Position 2008
Hypermarcas SA
Strategic Direction
Key Facts
Summary 19 Hypermarcas SA: Key Facts
Summary 20 Hypermarcas SA: Operational Indicators
Company Background
Competitive Positioning
Summary 21 Hypermarcas SA: Competitive Position 2008
Indubrascom Indústria Brasileira De Cosméticos Ltda
Strategic Direction
Key Facts
Summary 22 Indubrascom Indústria Brasileira de Cosméticos Ltda: Key Facts
Company Background
Production
Summary 23 Indubrascom Indústria Brasileira de Cosméticos Ltda: Production Statistics 2008
Competitive Positioning
Summary 24 Indubrascom Indústria Brasileira de Cosméticos Ltda: Competitive Position 2008
Procter & Gamble Do Brasil SA
Strategic Direction
Key Facts
Summary 25 Procter & Gamble do Brasil SA: Key Facts
Summary 26 Procter & Gamble do Brasil SA: Operational Indicators
Company Background
Competitive Positioning
Summary 27 Procter & Gamble do Brasil SA: Competitive Position 2008
Unilever Brasil Ltda
Strategic Direction
Key Facts
Summary 28 Unilever Brasil Ltda: Key Facts
Summary 29 Unilever Brasil Ltda: Operational Indicators
Company Background
Competitive Positioning
Summary 30 Unilever Brasil Ltda: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Sales of Baby Care by Subsector: Value 2003-2008
Table 15 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 16 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 17 Baby Care Company Shares by Retail Value 2004-2008
Table 18 Baby Care Brand Shares by Retail Value 2005-2008
Table 19 Baby Skin Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 21 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013