Table of Contents
Beer in Taiwan
Euromonitor International
June 2009
List of
Contents and Tables
Executive Summary
Growth Slows Towards the End of
the Review Period Due To Economy
Newly-elected Government Influences
Consumption
Dominance of Leader Constrains Competition
Food/drink/tobacco Specialists Gain Share Thanks To Success of Wine
Growth
Set To Strengthen Despite Economic Downturn
Key Trends and
Developments
New Economic Program Increases Living Costs
Young Adults
Emerge As Increasingly Significant Consumer Base
Companies See Growing
Potential in Targeting Women
Climate Changes Affect Drinking Patterns
Specialist Retailers in On- and Off-trade Channels
Summary 1 Leading
Specialist Retailers 2007
Market Merger and Acquisition Activity
Market Background
Legislation
Taxation and Duty Levies
Table 1
Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical
Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table
3 Selling Margin of a Typical Beer Brand 2008
Table 4 Selling Margin of a
Typical Domestic Wine Brand 2008
Table 5 Selling Margin of a Typical
Imported Wine Brand 2008
Table 6 Selling Margin of a Typical Domestic
Spirit Brand 2008
Table 7 Selling Margin of a Typical Imported Spirit
Brand 2008
Operating Environment
Contraband/parallel Trade
Duty
Free
Cross-border/private Imports
Market Indicators
Table 8 Retail
Consumer Expenditure on Alcoholic Drinks 2003-2008
Market Data
Table 9
Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 10 Sales
of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 11 Sales of
Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 12 Sales
of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 13
Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume
2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade
Split: Value 2008
Table 15 Sales of Alcoholic Drinks by Sector by On-trade
vs Off-trade Split: % Volume 2008
Table 16 Sales of Alcoholic Drinks by
Sector by On-trade vs Off-trade Split: % Value 2008
Table 17 Company
Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 18
Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis
2008
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and
Distribution Format: % Volume Analysis 2008
Table 20 Forecast Sales of
Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 21 Forecast Sales
of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 22 Forecast
Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table
23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth
2008-2013
Definitions
Summary 2 Research Sources
Kinmen Kaoliang
Liquor Inc
Strategic Direction
Key Facts
Summary 3 Kinmen Kaoliang
Liquor Inc: Key Facts
Summary 4 Kinmen Kaoliang Liquor Inc: Operational
Indicators
Company Background
Production
Summary 5 Kinmen Kaoliang
Liquor Inc: Production Statistics 2007
Competitive Positioning
Summary
6 Kinmen Kaoliang Liquor Inc: Competitive Position 2007
Rtc Haven
International Corp
Strategic Direction
Key Facts
Summary 7 RTC
Haven International Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 RTC Haven International Corp:
Competitive Position 2007
Sergio Valente Inc
Strategic Direction
Key Facts
Summary 9 Sergio Valente Ltd: Key Facts
Summary 10 Sergio
Valente Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Sergio Valente Ltd: Competitive
Position 2007
Taiwan Tobacco & Liquor Corp
Strategic Direction
Key
Facts
Summary 12 Taiwan Tobacco & Liquor Corp: Key Facts
Summary 13
Taiwan Tobacco & Liquor Corp: Operational Indicators
Company
Background
Production
Summary 14 Taiwan Tobacco & Liquor Corp:
Production Statistics 2007
Competitive Positioning
Summary 15 Taiwan
Tobacco & Liquor Corp: Competitive Position 2007
Uies
Strategic
Direction
Key Facts
Summary 16 UIES: Key Facts
Company
Background
Production
Competitive Positioning
Summary 17 UIES:
Competitive Position 2007
Headlines
Trends
Production, Imports and
Exports
Competitive Landscape
Prospects
Sector Background
Lager Price Band Methodology
Summary 18 Lager by Price Band 2008
Sector Data
Table 24 Sales of Beer by Subsector: Total Volume
2003-2008
Table 25 Sales of Beer by Subsector: Total Value 2003-2008
Table 26 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
Table
27 Sales of Beer by Subsector: % Total Value Growth 2003-2008
Table 28
Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
Table 29
Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
Table 30
Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 31 Sales of Beer by On-trade vs Off-trade Split: % Value Growth
2003-2008
Table 32 Beer: Production, Imports and Exports: Total Volume
2002-2007
Table 33 Beer Exports by Country of Destination: Total Volume
2002-2007
Table 34 Beer Exports by Country of Destination: Total Value
2002-2007
Table 35 Beer Imports by Country of Origin: Total Volume
2002-2007
Table 36 Beer Imports by Country of Origin: Total Value
2002-2007
Table 37 Company Shares of Beer by National Brand Owner
2003-2007
Table 38 Company Shares of Beer by Global Brand Owner
2003-2007
Table 39 Brand Shares of Beer 2004-2007
Table 40 Forecast
Sales of Beer by Subsector: Total Volume 2008-2013
Table 41 Forecast Sales
of Beer by Subsector: Total Value 2008-2013
Table 42 Forecast Sales of
Beer by Subsector: % Total Volume Growth 2008-2013
Table 43 Forecast Sales
of Beer by Subsector: % Total Value Growth 2008-2013
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