Table of Contents
Digestive Remedies in Norway
Euromonitor International
June 2009
List of Contents and Tables
Executive Summary
OTC Healthcare Market
Characterised by Preventative and Simple Remedies
Marketing Plays Critical
Role in Selling Products
Fragmentation Characterises Competitive
Environment
Pharmacies Develop Loyal and Satisfied Customer Base
Moderate Growth Predicted Over Forecast Period
Key Trends and
Developments
Brand Dynamics Become More Important
Pharmacies Have
Loyal and Satisfied Customers
Debate Continues Regarding Price Sensitivity
of OTC Healthcare Products
Norwegians More Open To Self-medication
Online Shopping on the Horizon
Market Indicators
Table 1 Consumer
Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life
Expectancy at Birth 2003-2008
Market Data
Table 3 Sales of OTC
Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by
Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by
Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis
2003-2008
Table 8 Sales of OTC Healthcare by Sector and Distribution
Format: % Analysis 2008
Table 9 Forecast Sales of OTC Healthcare by
Sector: Value 2008-2013
Table 10 Forecast Sales of OTC Healthcare by
Sector: % Value Growth 2008-2013
Appendix
OTC Registration and
Classification
De-listing Or De-reimbursement
Advertising
Packaging and Labelling
Distribution
Vitamins & Dietary Supplements
Registration and Classification
Self-medication and Preventative
Medicine
Generics
Switches
Summary 1 OTC Healthcare Switches
2006-2008
Definitions
Summary 2 Research Sources
Axellus As
Strategic Direction
Key Facts
Summary 3 Axellus AS : Key Facts
Summary 4 Axellus AS: Operational Indicators
Company Background
Production
Summary 5 Axellus AS: Production Statistics 2007
Competitive Positioning
Summary 6 Axellus AS: Competitive Position
2008
Brynild Gruppen As
Strategic Direction
Key Facts
Summary
7 Brynild Gruppen AS: Key Facts
Summary 8 Brynild Gruppen AS: Operational
Indicators
Company Background
Production
Competitive
Positioning
Summary 9 Brynild Gruppen AS : Competitive Position 2008
Midelfart Sonesson As
Strategic Direction
Key Facts
Summary 10
Midelfart Sonesson AS: Key Facts
Summary 11 Midelfart Sonesson AS:
Operational Indicators
Company Background
Competitive Positioning
Summary 12 Midelfart Sonesson AS: Competitive Position 2008
Nycomed Pharma
As
Strategic Direction
Key Facts
Summary 13 Nycomed Pharma AS: Key
Facts
Summary 14 Nycomed Pharma AS: Operational Indicators
Company
Background
Production
Summary 15 Nycomed Pharma AS: Production
Statistics 2007
Competitive Positioning
Summary 16 Nycomed Pharma AS:
Competitive Position 2008
Weifa As
Strategic Direction
Key
Facts
Summary 17 Weifa AS: Key Facts
Summary 18 Weifa AS: Operational
Indicators
Company Background
Production
Summary 19 Weifa AS:
Production Statistics 2007
Competitive Positioning
Summary 20 Weifa
AS: Competitive Position 2008
Headlines
Trends
Switches
Competitive Landscape
Prospects
Sector Data
Table 11 Sales of
Digestive Remedies by Subsector: Value 2003-2008
Table 12 Sales of
Digestive Remedies by Subsector: % Value Growth 2003-2008
Table 13 Herbal
vs Standard Digestive Remedies 2003-2008
Table 14 Digestive Remedies
Company Shares by Value 2004-2008
Table 15 Digestive Remedies Brand Shares
by Value 2005-2008
Table 16 Forecast Sales of Digestive Remedies by
Subsector: Value 2008-2013
Table 17 Forecast Sales of Digestive Remedies
by Subsector: % Value Growth 2008-2013
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