Table of Contents
Health and Wellness Food and Beverages in Greece
Euromonitor
International
June 2009
List of Contents and Tables
Executive
Summary
Increased Health and Wellness Awareness Boosts Demand for Hw
Products in Greece
Demand and Availability of Organic Products Remains Low
But Is Growing
the Westernisation of the Greek Lifestyle Responsible for
the Fast Expansion of Fortified/functional and Bfy Products
Better for You
(bfy) Food Products Is Dominated by the Reduced Fat Range
Food Intolerance
(fi) Products Still Remain A Niche in Greece
Key Trends and
Developments
Hectic Lifestyles To Blame for the Abandonment of Healthy
Eating Habits
Inherent Conservatism of Greeks the Barrier To the Expansion
of Hw Products
Strong Presence of Private Label Products Poses A Threat
Particularly in Retail Value Growth of Hw Soft Drinks
Store-based
Retailing Is Still the Largest Distribution Channel
Economic Recession
Still Underway in the Greek Market
Market Data
Table 1 Sales of Health
and Wellness Food and Beverages by Sector: Value 2002-2007
Table 2 Sales
of Health and Wellness Food and Beverages by Sector: % Value Growth
2002-2007
Table 3 Fortified/functional Food and Beverages by Positioning:
% Breakdown 2006-2007
Table 4 Health and Wellness Food and Beverages: GBO
Company Shares 2005-2007
Table 5 Health and Wellness Food and Beverages:
NBO Company Shares 2005-2007
Table 6 Health and Wellness Food and
Beverages: Brand Shares 2005-2007
Table 7 Forecast Sales of Health and
Wellness Food and Beverages by Sector: Value 2007-2012
Table 8 Forecast
Sales of Health and Wellness Food and Beverages by Sector: % Value Growth
2007-2012
Appendix
National Legislation
EU Legislation
Advertising
Retail Distribution
Definitions
Summary 1 Research
Sources
Argirakis Bros SA
Strategic Direction
Key Facts
Summary 2 Argirakis Bros SA: Key Facts
Summary 3 Argirakis Bros SA:
Operational Indicators
Company Background
Competitive Positioning
Summary 4 Argirakis Bros SA: Competitive Position 2007
Fage SA
Strategic Direction
Key Facts
Summary 5 Fage SA: Key Facts
Summary
6 Fage SA: Operational Indicators
Company Background
Competitive
Positioning
Summary 7 Fage SA: Competitive Position 2007
Katselis Sons
Sa, Ch
Strategic Direction
Key Facts
Summary 8 Katselis Sons SA,
Ch: Key Facts
Summary 9 Katselis Sons SA, Ch: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Katselis Sons
SA: Competitive Position 2007
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 9 Sales of Organic Packaged
Food by Subsector: Value 2002-2007
Table 10 Sales of Organic Packaged Food
by Subsector: % Value Growth 2002-2007
Table 11 Other Organic Food by
Type: % Value Breakdown 2002-2007
Table 12 Organic Packaged Food Company
Shares 2005-2007
Table 13 Organic Packaged Food Brand Shares 2005-2007
Table 14 Forecast Sales of Organic Packaged Food by Subsector: Value
2007-2012
Table 15 Forecast Sales of Organic Packaged Food by Subsector: %
Value Growth 2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Sales of Organic Beverages by
Subsector: Value 2002-2007
Table 17 Sales of Organic Beverages by
Subsector: % Value Growth 2002-2007
Table 18 Organic Beverages Company
Shares 2005-2007
Table 19 Organic Beverages Brand Shares 2005-2007
Table 20 Forecast Sales of Organic Beverages by Subsector: Value 2007-2012
Table 21 Forecast Sales of Organic Beverages by Subsector: % Value Growth
2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Sales of Fortified/functional Packaged Food by
Subsector: Value 2002-2007
Table 23 Sales of Fortified/functional Packaged
Food by Subsector: % Value Growth 2002-2007
Table 24 Sugarised Vs
Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2007
Table 25 Sugarised Vs Sugar-free Fortified/functional Gum: % Breakdown
2007
Table 26 Standard Fat Vs Reduced Fat Fortified/functional Milk: %
Breakdown 2007
Table 27 Standard Fat Vs Reduced Fat Fortified/functional
Yoghurt: % Breakdown 2007
Table 28 Spoonable Vs Drinking
Fortified/functional Yoghurt: % Breakdown 2007
Table 29 Key Functional
Ingredients in Fortified/functional Sugar Confectionery: % Breakdown
2006-2007
Table 30 Key Functional Ingredients in Fortified/functional Gum:
% Breakdown 2006-2007
Table 31 Key Functional Ingredients in
Fortified/functional Milk: % Breakdown 2006-2007
Table 32 Key Functional
Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2007
Table
33 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown
2006-2007
Table 34 Fortified/functional Packaged Food Company Shares
2005-2007
Table 35 Fortified/functional Packaged Food Brand Shares
2005-2007
Table 36 Forecast Sales of Fortified/functional Packaged Food by
Subsector: Value 2007-2012
Table 37 Forecast Sales of Fortified/functional
Packaged Food by Subsector: % Value Growth 2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38
Sales of Fortified/functional Beverages by Subsector: Value 2002-2007
Table 39 Sales of Fortified/functional Beverages by Subsector: % Value Growth
2002-2007
Table 40 Other Fortified/functional Hot Drinks by Type: % Value
Breakdown 2002-2007
Table 41 Key Functional Ingredients in
Fortified/functional 100% Juice: % Breakdown 2006-2007
Table 42 Key
Functional Ingredients in Fortified/functional Juice Drinks (up to 24% juice):
% Breakdown 2006-2007
Table 43 Fortified/functional Beverages Company
Shares 2005-2007
Table 44 Fortified/functional Beverages Brand Shares
2005-2007
Table 45 Forecast Sales of Fortified/functional Beverages by
Subsector: Value 2007-2012
Table 46 Forecast Sales of Fortified/functional
Beverages by Subsector: % Value Growth 2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 47 Sales of BFY
Packaged Food by Subsector: Value 2002-2007
Table 48 Sales of BFY Packaged
Food by Subsector: % Value Growth 2002-2007
Table 49 Other BFY Reduced Fat
Food by Type: % Value Breakdown 2002-2007
Table 50 BFY Packaged Food
Company Shares 2005-2007
Table 51 BFY Packaged Food Brand Shares
2005-2007
Table 52 Forecast Sales of BFY Packaged Food by Subsector: Value
2007-2012
Table 53 Forecast Sales of BFY Packaged Food by Subsector: %
Value Growth 2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 54 Sales of BFY Beverages by Subsector:
Value 2002-2007
Table 55 Sales of BFY Beverages by Subsector: % Value
Growth 2002-2007
Table 56 Other BFY Reduced Sugar Hot Drinks by Type: %
Value Breakdown 2002-2007
Table 57 BFY Beverages Company Shares
2005-2007
Table 58 BFY Beverages Brand Shares 2005-2007
Table 59
Forecast Sales of BFY Beverages by Subsector: Value 2007-2012
Table 60
Forecast Sales of BFY Beverages by Subsector: % Value Growth 2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Sector
Data
Table 61 Sales of NH Packaged Food by Subsector: Value 2002-2007
Table 62 Sales of NH Packaged Food by Subsector: % Value Growth 2002-2007
Table 63 NH Packaged Food Company Shares 2005-2007
Table 64 NH Packaged
Food Brand Shares 2005-2007
Table 65 Forecast Sales of NH Packaged Food by
Subsector: Value 2007-2012
Table 66 Forecast Sales of NH Packaged Food by
Subsector: % Value Growth 2007-2012
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 67 Sales of NH Beverages by
Subsector: Value 2002-2007
Table 68 Sales of NH Beverages by Subsector: %
Value Growth 2002-2007
Table 69 NH Beverages Company Shares 2005-2007
Table 70 NH Beverages Brand Shares 2005-2007
Table 71 Forecast Sales of NH
Beverages by Subsector: Value 2007-2012
Table 72 Forecast Sales of NH
Beverages by Subsector: % Value Growth 2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 73 Sales of Food
Intolerance Products by Subsector: Value 2002-2007
Table 74 Sales of Food
Intolerance Products by Subsector: % Value Growth 2002-2007
Table 75 Food
Intolerance Products Company Shares 2005-2007
Table 76 Food Intolerance
Products Brand Shares 2005-2007
Table 77 Forecast Sales of Food
Intolerance Products by Subsector: Value 2007-2012
Table 78 Forecast Sales
of Food Intolerance Products by Subsector: % Value Growth 2007-2012
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