Table of Contents
Beer in Austria
Euromonitor International
June 2009
List of
Contents and Tables
Executive Summary
Good Growth Due To Rising Income
Levels
Domestic Brands Showed A Good Performance
Strong Brewers in
Lead
Price-sensitive Consumers Seek Out Off-trade Bargains
Stronger
Growth Ahead Thanks To Domestic Innovation
Key Trends and Developments
Players Appeal To New Tourist Groups
Growing Interest in Socialising at
Home
Discounters Continue To Gain Share
Austrian Products Appeal To
Patriotic Consumers
Specialist Retailers
Summary 1 Leading Specialist
Retailers 2007
Market Merger and Acquisition Activity
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic
Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by
Selected Sectors 2008
Table 3 Selling Margin of a Typical Domestically
Produced Beer Brand 2008
Table 4 Selling Margin of a Typical Domestically
Produced Wine Brand 2008
Table 5 Selling Margin of a Typical Imported Wine
Brand 2008
Table 6 Selling Margin of a Typical Domestically Produced
Spirits Brand 2008
Table 7 Selling Margin of a Typical Imported Spirits
Brand 2008
Operating Environment
Market Indicators
Table 8 Retail
Consumer Expenditure on Alcoholic Drinks 2003-2008
Market Data
Table 9
Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 10 Sales
of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 11 Sales of
Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 12 Sales
of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 13
Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume
2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade
Split: Value 2008
Table 15 Sales of Alcoholic Drinks by Sector by On-trade
vs Off-trade Split: % Volume 2008
Table 16 Sales of Alcoholic Drinks by
Sector by On-trade vs Off-trade Split: % Value 2008
Table 17 Company
Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 18
Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis
2008
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and
Distribution Format: % Volume Analysis 2008
Table 20 Forecast Sales of
Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 21 Forecast Sales
of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 22 Forecast
Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table
23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth
2008-2013
Definitions
Summary 2 Research Sources
Brau Union
Österreich AG
Strategic Direction
Key Facts
Summary 3
Brau-Union Österreich AG: Key Facts
Summary 4 Brau-Union
Österreich AG: Operational Indicators
Company Background
Production
Summary 5 Brau-Union Österreich AG: Production Sites
2008
Competitive Positioning
Summary 6 Brau-Union Österreich AG:
Competitive Position 2007
Ottakringer Brauerei AG
Strategic
Direction
Key Facts
Summary 7 Ottakringer Brauerei AG: Key Facts
Summary 8 Ottakringer Brauerei AG: Operational Indicators
Company
Background
Production
Summary 9 Ottakringer Brauerei AG: Production
Statistics 2007
Competitive Positioning
Summary 10 Ottakringer
Brauerei AG: Competitive Position 2007
Spitz Gesmbh, S
Strategic
Direction
Key Facts
Summary 11 Spitz GesmbH KG: Key Facts
Summary
12 Spitz GesmbH KG: Operational Indicators
Company Background
Production
Summary 13 Spitz GesmbH KG: Production Statistics 2007
Competitive Positioning
Summary 14 Spitz GesmbH KG: Competitive Position
2007
Stieglbrauerei Salzburg
Strategic Direction
Key Facts
Summary 15 Stieglbrauerei zu Salzburg GmbH: Key Facts
Summary 16
Stieglbrauerei zu Salzburg GmbH: Operational Indicators
Company
Background
Production
Summary 17 Stieglbrauerei zu Salzburg GmbH:
Production Statistics 2007
Competitive Positioning
Summary 18
Stieglbrauerei zu Salzburg GmbH: Competitive Position 2007
Weinkellerei
Lenz Moser AG
Strategic Direction
Key Facts
Summary 19
Weinkellerei Lenz Moser AG: Key Facts
Summary 20 Weinkellerei Lenz Moser
AG: Operational Indicators
Company Background
Production
Summary
21 Weinkellerei Lenz Moser AG: Production Statistics 2007
Competitive
Positioning
Summary 22 Weinkellerei Lenz Moser AG: Competitive Position
2007
Headlines
Trends
Competitive Landscape
Prospects
Sector Background
Lager Price Band Methodology
Summary 23 Lager by
Price Band 2008
Published Data Comparisons
Table 24 Number of
Breweries 2002-2007
Sector Data
Table 25 Sales of Beer by Subsector:
Total Volume 2003-2008
Table 26 Sales of Beer by Subsector: Total Value
2003-2008
Table 27 Sales of Beer by Subsector: % Total Volume Growth
2003-2008
Table 28 Sales of Beer by Subsector: % Total Value Growth
2003-2008
Table 29 Sales of Beer by On-trade vs Off-trade Split: Volume
2003-2008
Table 30 Sales of Beer by On-trade vs Off-trade Split: Value
2003-2008
Table 31 Sales of Beer by On-trade vs Off-trade Split: % Volume
Growth 2003-2008
Table 32 Sales of Beer by On-trade vs Off-trade Split: %
Value Growth 2003-2008
Table 33 Beer: Production, Imports and Exports:
Total Volume 2002-2007
Table 34 Beer Exports by Country of Destination:
Total Volume 2002-2007
Table 35 Beer Exports by Country of Destination:
Total Value 2002-2007
Table 36 Beer Imports by Country of Origin: Total
Volume 2002-2007
Table 37 Beer Imports by Country of Origin: Total Value
2002-2007
Table 38 Company Shares of Beer by National Brand Owner
2003-2007
Table 39 Company Shares of Beer by Global Brand Owner
2003-2007
Table 40 Brand Shares of Beer 2004-2007
Table 41 Forecast
Sales of Beer by Subsector: Total Volume 2008-2013
Table 42 Forecast Sales
of Beer by Subsector: Total Value 2008-2013
Table 43 Forecast Sales of
Beer by Subsector: % Total Volume Growth 2008-2013
Table 44 Forecast Sales
of Beer by Subsector: % Total Value Growth 2008-2013
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