Table of Contents
Coffee in Romania
Euromonitor International
June 2009
List of
Contents and Tables
Executive Summary
Hot Drinks Sees Good Growth in
2008
Demand for Healthy Products Contributes To Good Performance
Kraft
Foods Romania and Strauss Romania Continue To Lead Hot Drinks
Traditional
Channels Continue To Dominate Distribution
Forecast Performance Supported
by Changing Lifestyles
Key Trends and Developments
Lifestyles Change
As Result of Improved Purchasing Power
Expansion of Large Retailers
Sustained Dynamics of Hot Drinks
Consumer Foodservice Contributes To Hot
Drinks Dynamics
Market Data
Table 1 Retail Vs Foodservice Sales of Hot
Drinks: % Volume Breakdown 2003-2008
Table 2 Retail Vs Foodservice Sales
of Hot Drinks: % Volume Growth 2003-2008
Table 3 Retail Sales of Hot
Drinks by Sector: Volume 2003-2008
Table 4 Retail Sales of Hot Drinks by
Sector: Value 2003-2008
Table 5 Retail Sales of Hot Drinks by Sector: %
Volume Growth 2003-2008
Table 6 Retail Sales of Hot Drinks by Sector: %
Value Growth 2003-2008
Table 7 Foodservice Sales of Hot Drinks by Sector:
Volume 2003-2008
Table 8 Foodservice Sales of Hot Drinks by Sector: %
Volume Growth 2003-2008
Table 9 Total Sales of Hot Drinks by Sector: Total
Volume 2003-2008
Table 10 Total Sales of Hot Drinks by Sector: % Total
Volume Growth 2003-2008
Table 11 Hot Drinks Company Shares by Value
2004-2008
Table 12 Hot Drinks Brand Shares by Value 2005-2008
Table 13
Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 14
Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume
Breakdown 2008-2013
Table 16 Forecast Retail Vs Foodservice Sales of Hot
Drinks: % Volume Growth 2008-2013
Table 17 Forecast Retail Sales of Hot
Drinks by Sector: Volume 2008-2013
Table 18 Forecast Retail Sales of Hot
Drinks by Sector: Value 2008-2013
Table 19 Forecast Retail Sales of Hot
Drinks by Sector: % Volume Growth 2008-2013
Table 20 Forecast Retail Sales
of Hot Drinks by Sector: % Value Growth 2008-2013
Table 21 Forecast
Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 22
Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth
2008-2013
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total
Volume 2008-2013
Table 24 Forecast Total Sales of Hot Drinks by Sector: %
Total Volume Growth 2008-2013
Appendix
Published Data Comparisons
Production/import/export Data
Table 25 Imports of Hot Drinks by Sector
2001-2007
Definitions
Summary 1 Research Sources
Alka Co SRL
Strategic Direction
Key Facts
Summary 2 Alka Co SRL: Key Facts
Summary 3 Alka Co SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Alka Co SRL: Competitive
Position 2008
Laboratoarele Fares Biovital SRL
Strategic Direction
Key Facts
Summary 5 Laboratoarele Fares Bio Vital SRL: Key Facts
Summary 6 Laboratoarele Fares Biovital SRL: Operational Indicators
Company
Background
Production
Competitive Positioning
Summary 7
Laboratoarele Fares Bio Vital SRL: Competitive Position 2008
Strauss
Romania SRL
Strategic Direction
Key Facts
Summary 8 Strauss
Romania SRL: Key Facts
Summary 9 Strauss Romania SRL: Operational
Indicators
Company Background
Production
Competitive
Positioning
Summary 10 Strauss Romania SRL: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector
Data
Table 26 Coffee Machine Sales: 2002-2007
Table 27 Instant Coffee
by Speciality Type 2004-2008
Table 28 Instant Coffee by Speciality Type
2004-2007
Table 29 Retail Sales of Coffee by Type: Volume 2003-2008
Table 30 Retail Sales of Coffee by Type: Value 2003-2008
Table 31 Retail
Sales of Coffee by Type: % Volume Growth 2003-2008
Table 32 Retail Sales
of Coffee by Type: % Value Growth 2003-2008
Table 33 Standard Vs Coffee
Pods 2004-2008
Table 34 Coffee Company Shares 2004-2008
Table 35
Coffee Brand Shares 2005-2008
Table 36 Forecast Retail Sales of Coffee by
Type: Volume 2008-2013
Table 37 Forecast Retail Sales of Coffee by Type:
Value 2008-2013
Table 38 Forecast Retail Sales of Coffee by Type: % Volume
Growth 2008-2013
Table 39 Forecast Retail Sales of Coffee by Type: % Value
Growth 2008-2013
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