Table of Contents
Domestic Electrical Appliances in Greece
Euromonitor International
June 2009
List of Contents and Tables
Executive Summary
First
Signs of Decline in the Housing Market Affect Sales
Design, Ergonomics and
Practicality Enhance Small Electrical Appliances Sales
Steady Growth for
Large Kitchen Appliances
Steady Consumer Shift Seen Towards High-quality
Branded Products
Multiple Durable Goods Retailers Dominate
Key Trends
and Developments
Decelerating Economy and Financial Constraints in
Increasing Number of Households Continues
Fast Development of Multiples
Favours Sales
Decline in the Property Market and New Household Development
Affects Sales
Demographic Trends and Immigration
Aesthetics Becomes
Increasingly Important in Purchase Decision
Market Indicators
Table 1
Household Penetration of Selected Total Stock Domestic Electrical Appliances
by Sector/Subsector 2003-2008
Table 2 Replacement Cycles of Domestic
Electrical Appliances by Sector 2008
Market Data
Table 3 Sales of
Domestic Electrical Appliances by Sector: Volume 2003-2008
Table 4 Sales
of Domestic Electrical Appliances by Sector: Value 2003-2008
Table 5 Sales
of Domestic Electrical Appliances by Sector: % Volume Growth 2003-2008
Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth
2003-2008
Table 7 Sales of Large Kitchen Appliances by Sector and by
Built-in/Freestanding Split: Volume 2003-2008
Table 8 Sales of Large
Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value
2003-2008
Table 9 Sales of Large Kitchen Appliances by Sector and by
Built-in/Freestanding Split: % Volume Growth 2003-2008
Table 10 Sales of
Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value
Growth 2003-2008
Table 11 Company Shares of Large Kitchen Appliances
2004-2008
Table 12 Brand Shares of Large Kitchen Appliances 2005-2008
Table 13 Company Shares of Small Kitchen Appliances (Non-cooking)
2004-2008
Table 14 Brand Shares of Small Kitchen Appliances (Non-cooking)
2005-2008
Table 15 Large Kitchen Appliances by Distribution Format: %
Breakdown 2003-2008
Table 16 Forecast Sales of Domestic Electrical
Appliances by Sector: Volume 2008-2013
Table 17 Forecast Sales of Domestic
Electrical Appliances by Sector: Value 2008-2013
Table 18 Forecast Sales
of Domestic Electrical Appliances by Sector: % Volume Growth 2008-2013
Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Value
Growth 2008-2013
Table 20 Forecast Sales of Large Kitchen Appliances by
Sector and by Built-in/Freestanding Split: Volume 2008-2013
Table 21
Forecast Sales of Large Kitchen Appliances by Sector and by
Built-in/Freestanding Split: Value 2008-2013
Table 22 Forecast Sales of
Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: %
Volume Growth 2008-2013
Table 23 Forecast Sales of Large Kitchen
Appliances by Sector and by Built-in/Freestanding Split: % Value Growth
2008-2013
Definitions
Summary 1 Research Sources
Benroubi SA
Strategic Direction
Key Facts
Summary 2 Benroubi SA: Key Facts
Summary 3 Benroubi SA: Operational Indicators 2005-2007
Company
Background
Competitive Positioning
Summary 4 Benroubi SA: Competitive
Position 2008
Bsh Ikiakes Siskeves Abe
Strategic Direction
Key
Facts
Summary 5 BSH Ikiakes Siskeves Abe: Key Facts
Summary 6 BSH
Ikiakes Siskeves Abe: Operational Indicators 2006-2007
Company
Background
Production
Competitive Positioning
Summary 7 BSH
Ikiakes Siskeves Abe: Competitive Position 2008
Elco Vayonis SA
Strategic Direction
Key Facts
Summary 8 Elco Vayonis SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 9
Elco Vayonis SA: Competitive Position 2008
Fourlis Trade SA
Strategic
Direction
Key Facts
Summary 10 Fourlis Trade SA: Key Facts
Summary
11 Fourlis Trade SA: Operational Indicators 2005-2007
Company
Background
Production
Competitive Positioning
Summary 12 Fourlis
Trade SA: Competitive Position 2008
Vasilias SA
Strategic
Direction
Key Facts
Summary 13 Vassilias SA: Key Facts
Company
Background
Competitive Positioning
Summary 14 Vassilias SA:
Competitive Position 2008
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 24 Sales of Refrigeration
Appliances by Subsector: Volume 2003-2008
Table 25 Sales of Refrigeration
Appliances by Subsector: Value 2003-2008
Table 26 Sales of Refrigeration
Appliances by Subsector: % Volume Growth 2003-2008
Table 27 Sales of
Refrigeration Appliances by Subsector: % Value Growth 2003-2008
Table 28
Sales of Fridge Freezers by Format: % Breakdown 2004-2008
Table 29 Sales
of Fridges by Format: % Breakdown 2004-2008
Table 30 Sales of Freezers by
Format: % Breakdown 2004-2008
Table 31 Sales of Fridge Freezers by Volume
Capacity: % Breakdown 2004-2008
Table 32 Sales of Fridges by Volume
Capacity: % Breakdown 2004-2008
Table 33 Sales of Freezers by Volume
Capacity: % Breakdown 2004-2008
Table 34 Sales of Electric Wine
Coolers/Chillers by Format: % Breakdown 2004-2008
Table 35 Company Shares
of Refrigeration Appliances 2004-2008
Table 36 Brand Shares of
Refrigeration Appliances 2005-2008
Table 37 Company Shares of Built-in
Fridge Freezers 2004-2008
Table 38 Company Shares of Freestanding Fridge
Freezers 2004-2008
Table 39 Company Shares of Built-in Fridges
2004-2008
Table 40 Company Shares of Freestanding Fridges 2004-2008
Table 41 Forecast Sales of Refrigeration Appliances by Subsector: Volume
2008-2013
Table 42 Forecast Sales of Refrigeration Appliances by
Subsector: Value 2008-2013
Table 43 Forecast Sales of Refrigeration
Appliances by Subsector: % Volume Growth 2008-2013
Table 44 Forecast Sales
of Refrigeration Appliances by Subsector: % Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector
Data
Table 45 Sales of Home Laundry Appliances by Subsector: Volume
2003-2008
Table 46 Sales of Home Laundry Appliances by Subsector: Value
2003-2008
Table 47 Sales of Home Laundry Appliances by Subsector: % Volume
Growth 2003-2008
Table 48 Sales of Home Laundry Appliances by Subsector: %
Value Growth 2003-2008
Table 49 Sales of Automatic Washing Machines by
Format: % Breakdown 2003-2008
Table 50 Sales of Automatic Washing Machines
by Volume Capacity: % Breakdown 2005-2008
Table 51 Sales of
AutomaticTumble Dryers by Format: % Breakdown 2004-2008
Table 52 Company
Shares of Home Laundry Appliances 2004-2008
Table 53 Brand Shares of Home
Laundry Appliances 2005-2008
Table 54 Forecast Sales of Home Laundry
Appliances by Subsector: Volume 2008-2013
Table 55 Forecast Sales of Home
Laundry Appliances by Subsector: Value 2008-2013
Table 56 Forecast Sales
of Home Laundry Appliances by Subsector: % Volume Growth 2008-2013
Table
57 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 58 Sales of Dishwashers by Subsector: Volume
2003-2008
Table 59 Sales of Dishwashers by Subsector: Value 2003-2008
Table 60 Sales of Dishwashers by Subsector: % Volume Growth 2003-2008
Table 61 Sales of Dishwashers by Subsector: % Value Growth 2003-2008
Table
62 Sales of Dishwashers by Format: % Breakdown 2004-2008
Table 63 Company
Shares of Dishwashers 2004-2008
Table 64 Brand Shares of Dishwashers
2005-2008
Table 65 Forecast Sales of Dishwashers by Subsector: Volume
2008-2013
Table 66 Forecast Sales of Dishwashers by Subsector: Value
2008-2013
Table 67 Forecast Sales of Dishwashers by Subsector: % Volume
Growth 2008-2013
Table 68 Forecast Sales of Dishwashers by Subsector: %
Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 69 Sales of Large Cooking Appliances by
Subsector: Volume 2003-2008
Table 70 Sales of Large Cooking Appliances by
Subsector: Value 2003-2008
Table 71 Sales of Large Cooking Appliances by
Subsector: % Volume Growth 2003-2008
Table 72 Sales of Large Cooking
Appliances by Subsector: % Value Growth 2003-2008
Table 73 Sales of
Cookers by Gas/Electric: % Breakdown 2003-2008
Table 74 Sales of Ovens by
Standard/Multifunctional: % Breakdown 2003-2008
Table 75 Sales of Built-in
Hobs by Format: % Breakdown 2003-2008
Table 76 Sales of Freestanding Hobs
by Format: % Breakdown 2003-2008
Table 77 Company Shares of Large Cooking
Appliances 2004-2008
Table 78 Brand Shares of Large Cooking Appliances
2005-2008
Table 79 Company Shares of Cookers 2004-2008
Table 80
Company Shares of Ovens 2004-2008
Table 81 Company Shares of Hobs
2004-2008
Table 82 Company Shares of Built-in Hobs 2004-2008
Table 83
Company Shares of Freestanding Hobs 2004-2008
Table 84 Company Shares of
Cooker Hoods 2004-2008
Table 85 Company Shares of Built-in Cooker Hoods
2004-2008
Table 86 Company Shares of Freestanding Cooker Hoods
2004-2008
Table 87 Forecast Sales of Large Cooking Appliances by
Subsector: Volume 2008-2013
Table 88 Forecast Sales of Large Cooking
Appliances by Subsector: Value 2008-2013
Table 89 Forecast Sales of Large
Cooking Appliances by Subsector: % Volume Growth 2008-2013
Table 90
Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 91 Sales of Microwaves by Subsector: Volume
2003-2008
Table 92 Sales of Microwaves by Subsector: Value 2003-2008
Table 93 Sales of Microwaves by Subsector: % Volume Growth 2003-2008
Table
94 Sales of Microwaves by Subsector: % Value Growth 2003-2008
Table 95
Company Shares of Microwaves 2004-2008
Table 96 Brand Shares of Microwaves
2005-2008
Table 97 Microwaves by Distribution Format: % Analysis
2003-2008
Table 98 Forecast Sales of Microwaves by Subsector: Volume
2008-2013
Table 99 Forecast Sales of Microwaves by Subsector: Value
2008-2013
Table 100 Forecast Sales of Microwaves by Subsector: % Volume
Growth 2008-2013
Table 101 Forecast Sales of Microwaves by Subsector: %
Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 102 Sales of Food Preparation Appliances
by Subsector: Volume 2003-2008
Table 103 Sales of Food Preparation
Appliances by Subsector: Value 2003-2008
Table 104 Sales of Food
Preparation Appliances by Subsector: % Volume Growth 2003-2008
Table 105
Sales of Food Preparation Appliances by Subsector: % Value Growth
2003-2008
Table 106 Company Shares of Food Preparation Appliances
2004-2008
Table 107 Brand Shares of Food Preparation Appliances
2005-2008
Table 108 Forecast Sales of Food Preparation Appliances by
Subsector: Volume 2008-2013
Table 109 Forecast Sales of Food Preparation
Appliances by Subsector: Value 2008-2013
Table 110 Forecast Sales of Food
Preparation Appliances by Subsector: % Volume Growth 2008-2013
Table 111
Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 112 Sales of Small Cooking Appliances by Subsector:
Volume 2003-2008
Table 113 Sales of Small Cooking Appliances by Subsector:
Value 2003-2008
Table 114 Sales of Small Cooking Appliances by Subsector:
% Volume Growth 2003-2008
Table 115 Sales of Small Cooking Appliances by
Subsector: % Value Growth 2003-2008
Table 116 Unit Sales of Coffee
Machines by Format: % Breakdown 2004-2008
Table 117 Company Shares of
Small Cooking Appliances 2004-2008
Table 118 Brand Shares of Small Cooking
Appliances 2005-2008
Table 119 Forecast Sales of Small Cooking Appliances
by Subsector: Volume 2008-2013
Table 120 Forecast Sales of Small Cooking
Appliances by Subsector: Value 2008-2013
Table 121 Forecast Sales of Small
Cooking Appliances by Subsector: % Volume Growth 2008-2013
Table 122
Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 123 Sales of Small Kitchen Appliances (Non-cooking) by
Subsector: Volume 2003-2008
Table 124 Sales of Small Kitchen Appliances
(Non-cooking) by Subsector: Value 2003-2008
Table 125 Sales of Small
Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2003-2008
Table 126 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: %
Value Growth 2003-2008
Table 127 Company Shares of Small Kitchen
Appliances (Non-cooking) 2004-2008
Table 128 Brand Shares of Small Kitchen
Appliances (Non-cooking) 2005-2008
Table 129 Forecast Sales of Small
Kitchen Appliances (Non-cooking) by Subsector: Volume 2008-2013
Table 130
Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value
2008-2013
Table 131 Forecast Sales of Small Kitchen Appliances
(Non-cooking) by Subsector: % Volume Growth 2008-2013
Table 132 Forecast
Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 133 Sales of Vacuum Cleaners by Subsector: Volume
2003-2008
Table 134 Sales of Vacuum Cleaners by Subsector: Value
2003-2008
Table 135 Sales of Vacuum Cleaners by Subsector: % Volume Growth
2003-2008
Table 136 Sales of Vacuum Cleaners by Subsector: % Value Growth
2003-2008
Table 137 Unit Sales of Vacuum Cleaners by Format: % Breakdown
2004-2008
Table 138 Unit Sales of Vacuum Cleaners by Power Source: %
Breakdown 2004-2008
Table 139 Company Shares of Vacuum Cleaners
2004-2008
Table 140 Brand Shares of Vacuum Cleaners 2005-2008
Table
141 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2008-2013
Table
142 Forecast Sales of Vacuum Cleaners by Subsector: Value 2008-2013
Table
143 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth
2008-2013
Table 144 Forecast Sales of Vacuum Cleaners by Subsector: %
Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 145 Sales of Irons: 2003-2008
Table
146 Sales of Irons: % Growth 2003-2008
Table 147 Unit Sales of Irons by
Format: % Breakdown 2004-2008
Table 148 Company Shares of Irons
2004-2008
Table 149 Brand Shares of Irons 2005-2008
Table 150 Forecast
Sales of Irons: 2008-2013
Table 151 Forecast Sales of Irons: % Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 152 Sales of Personal Care Appliances: 2003-2008
Table 153 Sales of Personal Care Appliances: % Growth 2003-2008
Table 154
Sales of Hair Care Appliances by Format: % Breakdown 2003-2008
Table 155
Sales of Body Shavers by Type: % Breakdown 2003-2008
Table 156 Company
Shares of Personal Care Appliances 2004-2008
Table 157 Brand Shares of
Personal Care Appliances 2005-2008
Table 158 Forecast Sales of Personal
Care Appliances: 2008-2013
Table 159 Forecast Sales of Personal Care
Appliances: % Growth 2008-2013
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 160 Sales of Air Treatment
Products: 2003-2008
Table 161 Sales of Air Treatment Products: % Growth
2003-2008
Table 162 Company Shares of Air Treatment Products 2004-2008
Table 163 Brand Shares of Air Treatment Products 2005-2008
Table 164
Forecast Sales of Air Treatment Products: 2008-2013
Table 165 Forecast
Sales of Air Treatment Products: % Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 166
Retail Sales of Heating Appliances: 2003-2008
Table 167 Retail Sales of
Heating Appliances: % Growth 2003-2008
Table 168 Company Shares of Heating
Appliances 2004-2008
Table 169 Brand Shares of Heating Appliances
2005-2008
Table 170 Forecast Sales of Heating Appliances: 2008-2013
Table 171 Forecast Sales of Heating Appliances: % Growth 2008-2013
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