Table of Contents
Domestic Electrical Appliances in the Philippines Euromonitor
International June 2009 List of Contents and Tables Executive
Summary Slackening Economy Causes Slowdown in Growth Demand for
Residential Properties From Overseas Filipino Workers Households Demand
Energy-efficient Appliances Production Costs Result in Upward Average Unit
Price Mid-priced Brands Continue To Capture Main Bulk of the Market
Key Trends and Developments Unfavourable Macroeconomic Conditions Caused A
Slowdown in Dea Growth High Energy Cost Spur Demand for Energy-efficient
Appliances Stainless Steel Designs Remains A Favourite Growing OFW
Demand for Residential Properties Boost DEA Sales Environment-friendly
Appliances Find Their Way Into Filipino Homes Introduction of Highly
Innovative Products Market Indicators Table 1 Household Penetration of
Selected Total Stock Domestic Electrical Appliances by Sector/Subsector
2003-2008 Table 2 Replacement Cycles of Domestic Electrical Appliances by
Sector 2008 Market Data Table 3 Sales of Domestic Electrical
Appliances by Sector: Volume 2003-2008 Table 4 Sales of Domestic
Electrical Appliances by Sector: Value 2003-2008 Table 5 Sales of Domestic
Electrical Appliances by Sector: % Volume Growth 2003-2008 Table 6 Sales
of Domestic Electrical Appliances by Sector: % Value Growth 2003-2008
Table 7 Sales of Large Kitchen Appliances by Sector and by
Built-in/Freestanding Split: Volume 2003-2008 Table 8 Sales of Large
Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value
2003-2008 Table 9 Sales of Large Kitchen Appliances by Sector and by
Built-in/Freestanding Split: % Volume Growth 2003-2008 Table 10 Sales of
Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value
Growth 2003-2008 Table 11 Company Shares of Large Kitchen Appliances
2004-2008 Table 12 Brand Shares of Large Kitchen Appliances 2005-2008
Table 13 Company Shares of Small Kitchen Appliances (Non-cooking)
2004-2008 Table 14 Brand Shares of Small Kitchen Appliances (Non-cooking)
2005-2008 Table 15 Large Kitchen Appliances by Distribution Format: %
Breakdown 2003-2008 Table 16 Forecast Sales of Domestic Electrical
Appliances by Sector: Volume 2008-2013 Table 17 Forecast Sales of Domestic
Electrical Appliances by Sector: Value 2008-2013 Table 18 Forecast Sales
of Domestic Electrical Appliances by Sector: % Volume Growth 2008-2013
Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Value
Growth 2008-2013 Table 20 Forecast Sales of Large Kitchen Appliances by
Sector and by Built-in/Freestanding Split: Volume 2008-2013 Table 21
Forecast Sales of Large Kitchen Appliances by Sector and by
Built-in/Freestanding Split: Value 2008-2013 Table 22 Forecast Sales of
Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: %
Volume Growth 2008-2013 Table 23 Forecast Sales of Large Kitchen
Appliances by Sector and by Built-in/Freestanding Split: % Value Growth
2008-2013 Definitions Summary 1 Research Sources Electrolux
Philippines Inc Strategic Direction Key Facts Summary 2 Electrolux
Philippines Inc: Key Facts Company Background Production
Competitive Positioning Summary 3 Electrolux Philippines Inc: Competitive
Position 2008 Lg Electronics Phillipines Inc Strategic Direction
Key Facts Summary 4 LG Electronic Philippines Inc: Key Facts Summary 5
LG Electronics Philippines Inc: Operational Indicators 2006-2008 Company
Background Production Competitive Positioning Summary 6 LG
Electronics Philippines Inc: Competitive Position 2008 Philips Domestic
Appliance & Personal Care Strategic Direction Key Facts Summary 7
Philips Domestic Appliance and Personal Care: Key Facts Summary 8 Philips
Domestic Appliance and Personal Care: Operational Indicators 2006-2008
Company Background Production Competitive Positioning Summary 9
Philips Domestic Appliance and Personal Care: Competitive Position 2008
Samsung Electronics Philippines Corp Strategic Direction Key Facts
Summary 10 Samsung Electronics Philippines Corp: Key Facts Summary 11
Samsung Electronics Philippines Corp: Operational Indicators 2006-2008
Company Background Production Competitive Positioning Summary 12
Samsung Electronics Philippines Corp: Competitive Position 2008 Sharp
(phils) Corp Strategic Direction Key Facts Summary 13 Sharp
(Phils) Corp: Key Facts Summary 14 Sharp (Phils) Corp: Operational
Indicators 2006-2008 Company Background Production Summary 15
Sharp (Phils) Corp: Competitive Position 2008 Headlines Trends
Competitive Landscape Prospects Sector Data Table 24 Sales of
Refrigeration Appliances by Subsector: Volume 2003-2008 Table 25 Sales of
Refrigeration Appliances by Subsector: Value 2003-2008 Table 26 Sales of
Refrigeration Appliances by Subsector: % Volume Growth 2003-2008 Table 27
Sales of Refrigeration Appliances by Subsector: % Value Growth 2003-2008
Table 28 Sales of Fridge Freezers by Format: % Breakdown 2004-2008 Table
29 Sales of Fridges by Format: % Breakdown 2004-2008 Table 30 Sales of
Freezers by Format: % Breakdown 2004-2008 Table 31 Sales of Fridge
Freezers by Volume Capacity: % Breakdown 2004-2008 Table 32 Sales of
Fridges by Volume Capacity: % Breakdown 2004-2008 Table 33 Sales of
Freezers by Volume Capacity: % Breakdown 2004-2008 Table 34 Company Shares
of Refrigeration Appliances 2004-2008 Table 35 Brand Shares of
Refrigeration Appliances 2005-2008 Table 36 Company Shares of Freestanding
Fridge Freezers 2004-2008 Table 37 Company Shares of Freestanding Fridges
2004-2008 Table 38 Forecast Sales of Refrigeration Appliances by
Subsector: Volume 2008-2013 Table 39 Forecast Sales of Refrigeration
Appliances by Subsector: Value 2008-2013 Table 40 Forecast Sales of
Refrigeration Appliances by Subsector: % Volume Growth 2008-2013 Table 41
Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth
2008-2013 Headlines Trends Competitive Landscape Prospects
Sector Data Table 42 Sales of Home Laundry Appliances by Subsector: Volume
2003-2008 Table 43 Sales of Home Laundry Appliances by Subsector: Value
2003-2008 Table 44 Sales of Home Laundry Appliances by Subsector: % Volume
Growth 2003-2008 Table 45 Sales of Home Laundry Appliances by Subsector: %
Value Growth 2003-2008 Table 46 Sales of Automatic Washing Machines by
Format: % Breakdown 2003-2008 Table 47 Sales of Automatic Washing Machines
by Volume Capacity: % Breakdown 2005-2008 Table 48 Sales of
AutomaticTumble Dryers by Format: % Breakdown 2004-2008 Table 49 Company
Shares of Home Laundry Appliances 2004-2008 Table 50 Brand Shares of Home
Laundry Appliances 2005-2008 Table 51 Forecast Sales of Home Laundry
Appliances by Subsector: Volume 2008-2013 Table 52 Forecast Sales of Home
Laundry Appliances by Subsector: Value 2008-2013 Table 53 Forecast Sales
of Home Laundry Appliances by Subsector: % Volume Growth 2008-2013 Table
54 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth
2008-2013 Headlines Trends Competitive Landscape Prospects
Sector Data Table 55 Sales of Dishwashers by Subsector: Volume
2003-2008 Table 56 Sales of Dishwashers by Subsector: Value 2003-2008
Table 57 Sales of Dishwashers by Subsector: % Volume Growth 2003-2008
Table 58 Sales of Dishwashers by Subsector: % Value Growth 2003-2008 Table
59 Sales of Dishwashers by Format: % Breakdown 2004-2008 Table 60 Company
Shares of Dishwashers 2004-2008 Table 61 Brand Shares of Dishwashers
2005-2008 Table 62 Forecast Sales of Dishwashers by Subsector: Volume
2008-2013 Table 63 Forecast Sales of Dishwashers by Subsector: Value
2008-2013 Table 64 Forecast Sales of Dishwashers by Subsector: % Volume
Growth 2008-2013 Table 65 Forecast Sales of Dishwashers by Subsector: %
Value Growth 2008-2013 Headlines Trends Competitive Landscape
Prospects Sector Data Table 66 Sales of Large Cooking Appliances by
Subsector: Volume 2003-2008 Table 67 Sales of Large Cooking Appliances by
Subsector: Value 2003-2008 Table 68 Sales of Large Cooking Appliances by
Subsector: % Volume Growth 2003-2008 Table 69 Sales of Large Cooking
Appliances by Subsector: % Value Growth 2003-2008 Table 70 Sales of
Cookers by Gas/Electric: % Breakdown 2003-2008 Table 71 Sales of Range
Cookers by Format: % Breakdown 2003-2008 Table 72 Sales of Ovens by
Standard/Multifunctional: % Breakdown 2003-2008 Table 73 Sales of Built-in
Hobs by Format: % Breakdown 2003-2008 Table 74 Sales of Freestanding Hobs
by Format: % Breakdown 2003-2008 Table 75 Company Shares of Large Cooking
Appliances 2004-2008 Table 76 Brand Shares of Large Cooking Appliances
2005-2008 Table 77 Company Shares of Cookers 2004-2008 Table 78
Company Shares of Range Cookers 2004-2008 Table 79 Company Shares of Ovens
2004-2008 Table 80 Company Shares of Hobs 2004-2008 Table 81 Company
Shares of Built-in Hobs 2004-2008 Table 82 Company Shares of Freestanding
Hobs 2004-2008 Table 83 Company Shares of Cooker Hoods 2004-2008 Table
84 Company Shares of Freestanding Cooker Hoods 2004-2008 Table 85 Forecast
Sales of Large Cooking Appliances by Subsector: Volume 2008-2013 Table 86
Forecast Sales of Large Cooking Appliances by Subsector: Value 2008-2013
Table 87 Forecast Sales of Large Cooking Appliances by Subsector: % Volume
Growth 2008-2013 Table 88 Forecast Sales of Large Cooking Appliances by
Subsector: % Value Growth 2008-2013 Headlines Trends Competitive
Landscape Prospects Sector Data Table 89 Sales of Microwaves by
Subsector: Volume 2003-2008 Table 90 Sales of Microwaves by Subsector:
Value 2003-2008 Table 91 Sales of Microwaves by Subsector: % Volume Growth
2003-2008 Table 92 Sales of Microwaves by Subsector: % Value Growth
2003-2008 Table 93 Company Shares of Microwaves 2004-2008 Table 94
Brand Shares of Microwaves 2005-2008 Table 95 Microwaves by Distribution
Format: % Analysis 2003-2008 Table 96 Forecast Sales of Microwaves by
Subsector: Volume 2008-2013 Table 97 Forecast Sales of Microwaves by
Subsector: Value 2008-2013 Table 98 Forecast Sales of Microwaves by
Subsector: % Volume Growth 2008-2013 Table 99 Forecast Sales of Microwaves
by Subsector: % Value Growth 2008-2013 Headlines Trends
Competitive Landscape Prospects Sector Data Table 100 Sales of
Food Preparation Appliances by Subsector: Volume 2003-2008 Table 101 Sales
of Food Preparation Appliances by Subsector: Value 2003-2008 Table 102
Sales of Food Preparation Appliances by Subsector: % Volume Growth
2003-2008 Table 103 Sales of Food Preparation Appliances by Subsector: %
Value Growth 2003-2008 Table 104 Company Shares of Food Preparation
Appliances 2004-2008 Table 105 Brand Shares of Food Preparation Appliances
2005-2008 Table 106 Forecast Sales of Food Preparation Appliances by
Subsector: Volume 2008-2013 Table 107 Forecast Sales of Food Preparation
Appliances by Subsector: Value 2008-2013 Table 108 Forecast Sales of Food
Preparation Appliances by Subsector: % Volume Growth 2008-2013 Table 109
Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth
2008-2013 Headlines Trends Competitive Landscape Prospects
Sector Data Table 110 Sales of Small Cooking Appliances by Subsector:
Volume 2003-2008 Table 111 Sales of Small Cooking Appliances by Subsector:
Value 2003-2008 Table 112 Sales of Small Cooking Appliances by Subsector:
% Volume Growth 2003-2008 Table 113 Sales of Small Cooking Appliances by
Subsector: % Value Growth 2003-2008 Table 114 Unit Sales of Coffee
Machines by Format: % Breakdown 2004-2008 Table 115 Company Shares of
Small Cooking Appliances 2004-2008 Table 116 Brand Shares of Small Cooking
Appliances 2005-2008 Table 117 Forecast Sales of Small Cooking Appliances
by Subsector: Volume 2008-2013 Table 118 Forecast Sales of Small Cooking
Appliances by Subsector: Value 2008-2013 Table 119 Forecast Sales of Small
Cooking Appliances by Subsector: % Volume Growth 2008-2013 Table 120
Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth
2008-2013 Headlines Trends Competitive Landscape Prospects
Sector Data Table 121 Sales of Small Kitchen Appliances (Non-cooking) by
Subsector: Volume 2003-2008 Table 122 Sales of Small Kitchen Appliances
(Non-cooking) by Subsector: Value 2003-2008 Table 123 Sales of Small
Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2003-2008
Table 124 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: %
Value Growth 2003-2008 Table 125 Company Shares of Small Kitchen
Appliances (Non-cooking) 2004-2008 Table 126 Brand Shares of Small Kitchen
Appliances (Non-cooking) 2005-2008 Table 127 Forecast Sales of Small
Kitchen Appliances (Non-cooking) by Subsector: Volume 2008-2013 Table 128
Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value
2008-2013 Table 129 Forecast Sales of Small Kitchen Appliances
(Non-cooking) by Subsector: % Volume Growth 2008-2013 Table 130 Forecast
Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth
2008-2013 Headlines Trends Competitive Landscape Prospects
Sector Data Table 131 Sales of Vacuum Cleaners by Subsector: Volume
2003-2008 Table 132 Sales of Vacuum Cleaners by Subsector: Value
2003-2008 Table 133 Sales of Vacuum Cleaners by Subsector: % Volume Growth
2003-2008 Table 134 Sales of Vacuum Cleaners by Subsector: % Value Growth
2003-2008 Table 135 Unit Sales of Vacuum Cleaners by Format: % Breakdown
2004-2008 Table 136 Unit Sales of Vacuum Cleaners by Power Source: %
Breakdown 2004-2008 Table 137 Company Shares of Vacuum Cleaners
2004-2008 Table 138 Brand Shares of Vacuum Cleaners 2005-2008 Table
139 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2008-2013 Table
140 Forecast Sales of Vacuum Cleaners by Subsector: Value 2008-2013 Table
141 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth
2008-2013 Table 142 Forecast Sales of Vacuum Cleaners by Subsector: %
Value Growth 2008-2013 Headlines Trends Competitive Landscape
Prospects Sector Data Table 143 Sales of Irons: 2003-2008 Table
144 Sales of Irons: % Growth 2003-2008 Table 145 Unit Sales of Irons by
Format: % Breakdown 2004-2008 Table 146 Company Shares of Irons
2004-2008 Table 147 Brand Shares of Irons 2005-2008 Table 148 Forecast
Sales of Irons: 2008-2013 Table 149 Forecast Sales of Irons: % Growth
2008-2013 Headlines Trends Competitive Landscape Prospects
Sector Data Table 150 Sales of Personal Care Appliances: 2003-2008
Table 151 Sales of Personal Care Appliances: % Growth 2003-2008 Table 152
Sales of Hair Care Appliances by Format: % Breakdown 2003-2008 Table 153
Sales of Body Shavers by Type: % Breakdown 2003-2008 Table 154 Company
Shares of Personal Care Appliances 2004-2008 Table 155 Brand Shares of
Personal Care Appliances 2005-2008 Table 156 Forecast Sales of Personal
Care Appliances: 2008-2013 Table 157 Forecast Sales of Personal Care
Appliances: % Growth 2008-2013 Headlines Trends Competitive
Landscape Prospects Sector Data Table 158 Sales of Air Treatment
Products: 2003-2008 Table 159 Sales of Air Treatment Products: % Growth
2003-2008 Table 160 Company Shares of Air Treatment Products 2004-2008
Table 161 Brand Shares of Air Treatment Products 2005-2008 Table 162
Forecast Sales of Air Treatment Products: 2008-2013 Table 163 Forecast
Sales of Air Treatment Products: % Growth 2008-2013 Overview
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