Functional Drinks in Norway

Table of Contents

Functional Drinks in Norway
Euromonitor International
June 2009
List of Contents and Tables
Executive Summary
Strong Growth in 2008
Healthy Products Provide Impetus for Growth
Coca-Cola Drikker and Ringnes the Strongest Players
Discounters the Strongest Channel
Duty Increase Creates Uncertainty
Key Trends and Developments
Pepsi Max Three Times As Big As Coca-Cola Zero
High Tax and Cost Environment
From Sugarised To Sugar Free To Naturally Healthy
Private Label Keeps Its Share in A Competitive Market
Discounters Continue To Rise
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 20 Penetration of Private Label by Sector by Value 2003-2008
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
Appendix
Published Data Comparisons
Duty Levels
Table 30 Duty on sugared or sweetened soft drinks, 2006-2009
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 32 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 33 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 34 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 35 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 36 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 37 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 38 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 40 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
Definitions
Summary 1 Research Sources
Fellesjuice As
Strategic Direction
Key Facts
Summary 2 Fellesjuice AS: Key Facts
Summary 3 Fellesjuice AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Fellesjuice AS: Competitive Position 2008
Lerum Fabrikker As
Strategic Direction
Key Facts
Summary 5 Lerum Fabrikker AS: Key Facts
Summary 6 Lerum Fabrikker AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Lerum Fabrikker AS: Competitive Position 2008
Ringnes As
Strategic Direction
Key Facts
Summary 8 Ringnes AS: Key Facts
Summary 9 Ringnes AS: Operational Indicators
Company Background
Production
Summary 10 Ringnes AS: Production Statistics 2008
Table 41 Ringnes AS: Production by Sector 2007
Competitive Positioning
Summary 11 Ringnes As: Competitive Position 2008
Stabburet As
Strategic Direction
Key Facts
Summary 12 Stabburet AS: Key Facts
Summary 13 Stabburet AS: Operational Indicators
Company Background
Production
Summary 14 Stabburet AS: Production Statistics 2008
Competitive Positioning
Summary 15 Stabburet AS: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 42 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 43 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 44 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 45 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 46 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 47 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 48 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 49 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 50 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 51 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 52 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 53 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013