Functional Drinks in Thailand

Table of Contents

Functional Drinks in Thailand
Euromonitor International
June 2009
List of Contents and Tables
Executive Summary
Soft Drinks Being Repositioned As Lifestyle Products
Health Consciousness Supports the Growth of Healthy Drinks
International Majors Face Stiff Competition From Local Players
Convenience Stores Emerging As An Important Distribution Channel
Soft Drinks Growth Forecast To Slow Down
Key Trends and Developments
Package Design Plays An Important Role in Purchasing Decisions
A Wide Variety of Products Increases Sales Dynamism
Superfruits Emerge As A Trend in Thailand
Manufacturers Enhance Promotional Activities
Pricing Is A Core Factor in Consumers' Decision Making
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 20 Penetration of Private Label by Sector by Value 2003-2008
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
Appendix
Fountain Sales in Thailand
Sector Data
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
Definitions
Summary 1 Research Sources
Boon Rawd Brewery Co Ltd
Strategic Direction
Key Facts
Summary 2 Boon Rawd Brewery Co Ltd: Key Facts
Summary 3 Boon Rawd Brewery Co Ltd: Operational Indicators
Company Background
Production
Summary 4 Boon Rawd Brewery Co Ltd: Production Statistics 2007
Competitive Positioning
Summary 5 Boon Rawd Brewery Co Ltd: Competitive Position 2008
Malee Sampran Plc
Strategic Direction
Key Facts
Summary 6 Malee Sampran PLC: Key Facts
Summary 7 Malee Sampran PLC: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Malee Sampran PLC: Competitive Position 2008
Oishi Group Pcl
Strategic Direction
Key Facts
Summary 9 Oishi Group PCL: Key Facts
Summary 10 Oishi Group PCL: Operational Indicators
Company Background
Production
Summary 11 Oishi Group PCL: Production Statistics 2007
Competitive Positioning
Summary 12 Oishi Group PCL: Competitive Position 2008
Osotspa Co Ltd
Strategic Direction
Key Facts
Summary 13 Osotspa Co Ltd: Key Facts
Summary 14 Osotspa Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Osotspa Co Ltd: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008
Table 39 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 40 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 41 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 42 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 43 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 45 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 46 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 47 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 48 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 49 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 50 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013