Toys and Games - World

Table of Contents

Toys and Games - World
Euromonitor International : Global Market Insight
April 2009
List of Contents and Tables
Executive Briefing
State of the Market
Chart 1 Global Presentation Slide 1
Chart 2 Global Presentation Slide 2
Chart 3 Global Presentation Slide 3
Chart 4 Global Presentation Slide 4
Chart 5 Global Presentation Slide 5
Chart 6 Global Presentation Slide 6
Chart 7 Global Presentation Slide 7
Chart 8 Global Presentation Slide 8
Chart 9 Global Presentation Slide 9
Chart 10 Global Presentation Slide 10
Global Market Overview
Key Trends and Prospects
Introduction
Summary 1 Key Factors Shaping Supply & Demand 2008
Demographic Trends
Birth Rates Decline and Populations Age
Social Trends
"green" Concerns in the Western World
Industry Trends
Chinese Manufacturing and Product Recalls
New Product Development
Summary 2 Key Trends in New Product Development 2008
Summary 3 Major New Product Launches 2008
Packaging and Safety Issues
Western Europe
Headlines
Trends in Key Sectors
Competitive Landscape
Prospects
Summary 4 Regional Trends by Sector 2008
Eastern Europe
Headlines
Trends in Key Sectors
Competitive Landscape
Prospects
Summary 5 Regional Trends by Sector 2008
North and Latin America
Headlines
Trends in Key Sectors
Competitive Landscape
Prospects
Summary 6 Regional Trends by Sector 2008
Asia Pacific
Headlines
Trends in Key Sectors
Competitive Landscape
Prospects
Summary 7 Regional Trends by Sector 2008
Brics (brazil/russia/india/china)
Brics in the Global Context
Brics: Criteria for Success
Brics: Competitive Landscape: Who Moved First
Brics: Prospects
Emerging Markets (second Tier Markets)
Emerging Markets in the Global Context
Emerging Markets: Criteria for Success
Emerging Markets: Competitive Landscape: Who Moved First?
Emerging Markets: Prospects
Key Drivers
Prospects
Grocery Retailers
Mixed Retailers
Leisure and Personal Goods Retailers
Vending
Homeshopping
Internet Retailing
Direct Selling
Prospects
Corporate Strategies
Major Player Comparative Performance
Major Players by Regional Presence and Main Area of Activity
Summary 8 Major Toys and Games manufacturers 2007
Major Players by Sector
Summary 9 Top Three Manufacturers by Sector 2007
Major Players by Region
Summary 10 Top Three Manufacturers by Region: 2007
Marketing and Brand Building
Strategic Activity
Summary 11 Toys and Games: Merger and Acquisition Activity 2004-2007
Strategic Alliance Activity
Summary 12 Toys and Games: Existing Strategic Alliance Activity: 2007
Degree of Consolidation
Key Drivers and Prospects
Headlines
Decreasing Consumer Spending and Recessionary Economies
Product Recalls Hit the Industry
Licensing Deals Drive Increased Sales
Seasonality and Competition
Age Compression
Global and Regional Competitive Landscape
Headlines
Fisher-price Drives Growth for Mattel
Hasbro Is "transformed"
Lego Shows Strong Gains
Private Labels Continue To Show Strong Growth
Will Bratz Survive?
Regional Trends and Prospects
Headlines
EU Region Passes New Regulations on Toy Safety
Western Europe Moves Production Facilities To Eastern Europe
Olympics Drives Demand in China
North American Parents Increasingly Look To Play As A Learning Tool
Emphasis on Family Time in Eastern Europe Couples With Strong Economic Growth
Latin Americans Spend Money on Their Infants and Toddlers
Increased Disposable Incomes in South Africa
Key Drivers and Prospects
Headlines
New-generation Gaming Consoles Become Available
the User Base Widens
Consoles Jump on To the Online Bandwagon
Mobile Phones A Growing Threat
Piracy Continues To Be A Significant Issue
Global and Regional Competitive Landscape
Headlines
the Year of Nintendo
Ps2 Continues To Outsell Ps3 for Sony
the Xbox 360 Continues To Have A High "game Attach" Rate
Software Subsector Witnesses Consolidation
Is Apple Going To Launch A Hand-held Console?
Regional Trends and Prospects
Headlines
New-generation Consoles Expected To Keep Video Games Sales Buoyant in the US
Football Fever Hits Western Europe
Legislators Look To Further Regulate the Market in the Coming Years
Consoles Anticipated To Become Important Part of Family Entertainment in Australia
Eastern Europe Takes To Online Gaming
Japanese and South Koreans Gamers Appear Jaded
Chinese Forecast To Continue To Drive Growth in Asia Pacific
Console Manufacturers Look To Increase Their Presence in Latin America