Table of Contents
Baby Care in Austria
Euromonitor International
July 2009
List of
Contents and Tables
Executive Summary
Value Sales Slow in 2008
Compared With the Previous Year
Men' s Grooming Products and Natural
Ingredients Shape the Market
the Market Remains Dominated by Beiersdorf
and L' Oréal Österreich
Concentration of Cosmetics and Toiletries
Retailers Increases
Forecast for Cosmetics and Toiletries Is Cautiously
Optimistic
Key Trends and Developments
Economic Slump Hits Austria
the Population Continues To Grow, Albeit That It Is Getting Older
Polarisation of the Market
the Organic and Natural Trend Continues To Grow
in Austria
Parapharmacies/drugstores Still Growing Strongly
Market
Data
Table 1 Sales of Cosmetics and Toiletries by Sector: Value
2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value
Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value
2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth
2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail
Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO
Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by
Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by
Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by
Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and
Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11
Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth
2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value
2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value
Growth 2008-2013
Appendix
Gift Sets
Definitions
Summary 1
Research Sources
Ballograf Bic Austria GmbH
Strategic Direction
Key Facts
Summary 2 Ballograf Bic Austria GmbH: Key Facts
Summary 3
Ballograf Bic Austria GmbH: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Ballograf Bic Austria GmbH: Competitive
Position 2008
Cosmopolitan Cosmetics GmbH
Strategic Direction
Key
Facts
Summary 5 Cosmopolitan Cosmetics Austria GmbH: Key Facts
Company
Background
Production
Competitive Positioning
Summary 6
Cosmopolitan Cosmetics GmbH: Competitive Position 2008
Gebro Pharma
GmbH
Strategic Direction
Key Facts
Summary 7 Gebro Pharma GmbH:
Key Facts
Summary 8 Gebro Pharma GmbH: Operational Indicators
Company
Background
Production
Summary 9 Gebro Pharma GmbH: Production
Statistics 2007
Competitive Positioning
Summary 10 Gebro Pharma GmbH:
Competitive Position 2008
Reckitt Benckiser Austria GmbH
Strategic
Direction
Key Facts
Summary 11 Reckitt Benckiser Austria GmbH: Key
Facts
Company Background
Production
Competitive Positioning
Summary 12 Reckitt Benckiser Austria GmbH: Competitive Position 2008
Wella-österreich Interkosmetik GmbH
Strategic Direction
Key
Facts
Summary 13 Wella-Österreich Interkosmetik GmbH: Key Facts
Summary 14 Wella-Österreich Interkosmetik GmbH: Operational
Indicators
Company Background
Production
Competitive
Positioning
Summary 15 Wella-Österreich Interkosmetik GmbH:
Competitive Position 2008
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 15 Sales of Baby Care by
Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: %
Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis
2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Baby
Care Premium Brand Shares 2005-2008
Table 21 Baby Skin Care Brand Shares
by Retail Value 2005-2008
Table 22 Baby Sun Care Brand Shares by Retail
Value 2005-2008
Table 23 Forecast Sales of Baby Care by Subsector: Value
2008-2013
Table 24 Forecast Sales of Baby Care by Subsector: % Value
Growth 2008-2013
Table 25 Forecast Baby Care Premium Vs Mass % Analysis
2008-2013
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