Baby Care in Bulgaria

Table of Contents

Baby Care in Bulgaria
Euromonitor International
July 2009
List of Contents and Tables
Executive Summary
Growth Rates Continue To Rise
Premium Cosmetics Becomes A Key Segment in the Market
Multinational Brands Grow Aggressively at the Expense of Local Brands
Economic Slowdown Unlikely To Affect the Market
Competition Is Likely To Become Stiffer As the Market Reaches Maturity
Key Trends and Developments
the Market Is Performing Well, Despite the Economic Crisis
Domestic Players Lose the Competition To the Multinationals
Fairs and Presentations Are A Significant Driving Force Behind the Growth of the Market
Imported Brands Dominate the Market in Almost All Categories
Direct Selling Is the Main Driving Force in the Cosmetics and Toiletries Market
Market Data
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Appendix
Gift Sets
Definitions
Summary 1 Research Sources
Aroma Ad
Strategic Direction
Key Facts
Summary 2 Aroma AD: Key Facts
Summary 3 Aroma AD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Aroma AD: Competitive Position 2008
Krasnaya Linia Bulgaria Ltd
Strategic Direction
Key Facts
Summary 5 Krasnaya Linia Bulgaria Ltd: Key Facts
Summary 6 Krasnaya Linia Bulgaria Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Krasnaya Linia Bulgaria Ltd: Competitive Position 2008
Rosa Impex Ood
Strategic Direction
Key Facts
Summary 8 Rosa Impex OOD: Key Facts
Summary 9 Rosa Impex OOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Rosa Impex OOD: Competitive Position 2008
Rubella Beauty Ad
Strategic Direction
Key Facts
Summary 11 Rubella Beauty AD: Key Facts
Summary 12 Rubella Beauty AD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Rubella Beauty AD: Competitive Position 2008
Sts Cosmetics Ood
Strategic Direction
Key Facts
Summary 14 STS Cosmetics OOD: Key Facts
Summary 15 STS Cosmetics OOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 STS Cosmetics OOD: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Care Premium Brand Shares 2005-2008
Table 21 Baby Skin Care Brand Shares by Retail Value 2005-2008
Table 22 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 23 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 24 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 25 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013