Table of Contents
Baby Care in Germany
Euromonitor International
July 2009
List of
Contents and Tables
Executive Summary
Value Sales of Cosmetics and
Toiletries Display Slow Growth
Demand for Men' s Grooming Products
Continues To Grow
Sales Led by L' oréal and Beiersdorf
Fierce
Competition Among Retailers Driving Out Smaller Competitors
Economic
Problems To Hinder Growth in Forecast Period
Key Trends and
Developments
Global Economic Situation Hits Consumer Confidence
Ageing
Population Continues To Shape Sales
Polarisation Increases
Demand for
Natural Products Continues To Increase
Discounters and
Parapharmacies/drugstores Continue To Grow in Importance
Market Data
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table
2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4
Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5
Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value
2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value
2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value
2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution
Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by
Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales
of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast
Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth
2008-2013
Appendix
Gift Sets
Definitions
Summary 1 Research
Sources
Beiersdorf AG
Strategic Direction
Key Facts
Summary 2
Beiersdorf AG: Key Facts
Summary 3 Beiersdorf AG: Operational
Indicators
Company Background
Production
Competitive
Positioning
Summary 4 Beiersdorf AG: Competitive Position 2008
Coty
Deutschland GmbH
Strategic Direction
Key Facts
Summary 5 Coty
Deutschland GmbH: Key Facts
Summary 6 Coty Deutschland GmbH: Operational
Indicators
Company Background
Production
Competitive
Positioning
Summary 7 Coty Deutschland GmbH: Competitive Position 2008
Dalli-werke Mäurer & Wirtz GmbH & Co Kg
Strategic Direction
Key
Facts
Summary 8 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Key
Facts
Summary 9 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Operational
Indicators
Company Background
Production
Summary 10 Dalli-Werke
Mäurer & Wirtz GmbH & Co KG: Production Statistics 2008
Competitive
Positioning
Summary 11 Dalli-Werke Mäurer & Wirtz GmbH & Co KG:
Competitive Position 2008
Dr Scheller Cosmetics AG
Strategic
Direction
Key Facts
Summary 12 Dr Scheller Cosmetics AG: Key Facts
Summary 13 Dr Scheller Cosmetics AG: Operational Indicators
Company
Background
Production
Summary 14 Dr Scheller Cosmetics AG: Production
Statistics 2007
Competitive Positioning
Summary 15 Dr Scheller
Cosmetics AG: Competitive Position 2008
Hans Schwarzkopf & Henkel GmbH &
Co Kg
Strategic Direction
Key Facts
Summary 16 Hans Schwarzkopf &
Henkel GmbH & Co KG: Key Facts
Summary 17 Hans Schwarzkopf & Henkel GmbH &
Co KG: Operational Indicators
Company Background
Production
Summary 18 Hans Schwarzkopf & Henkel GmbH & Co KG: Production Statistics
2008
Competitive Positioning
Summary 19 Hans Schwarzkopf & Henkel GmbH
& Co KG: Competitive Position 2007
L' Oréal Deutschland GmbH
Strategic Direction
Key Facts
Summary 20 L' Oréal Deutschland
GmbH: Key Facts
Summary 21 L' Oréal Deutschland GmbH: Operational
Indicators
Company Background
Production
Summary 22 L' Oréal
Deutschland GmbH: Production Statistics 2008
Competitive Positioning
Summary 23 L' Oréal Deutschland GmbH: Competitive Position 2008
Procter & Gamble GmbH
Strategic Direction
Key Facts
Summary 24
Procter & Gamble GmbH: Key Facts
Summary 25 Procter & Gamble GmbH:
Operational Indicators
Company Background
Production
Summary 26
Procter & Gamble GmbH: Production Statistics 2008
Competitive
Positioning
Summary 27 Procter & Gamble GmbH: Competitive Position
2008
Unilever Deutschland GmbH
Strategic Direction
Key Facts
Summary 28 Unilever Deutschland GmbH: Key Facts
Summary 29 Unilever
Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 30 Unilever Deutschland GmbH: Production Statistics
2008
Competitive Positioning
Summary 31 Unilever Deutschland GmbH:
Competitive Position 2008
Weleda AG
Strategic Direction
Key
Facts
Summary 32 Weleda AG: Key Facts
Company Background
Production
Summary 33 Weleda AG: Production Statistics 2008
Competitive Positioning
Summary 34 Weleda AG: Competitive Position
2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table
17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care
Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares
by Retail Value 2005-2008
Table 20 Baby Care Premium Brand Shares
2005-2008
Table 21 Baby Skin Care Brand Shares by Retail Value
2005-2008
Table 22 Baby Sun Care Brand Shares by Retail Value
2005-2008
Table 23 Forecast Sales of Baby Care by Subsector: Value
2008-2013
Table 24 Forecast Sales of Baby Care by Subsector: % Value
Growth 2008-2013
Table 25 Forecast Baby Care Premium Vs Mass % Analysis
2008-2013
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