Baby Care in Hungary

Table of Contents

Baby Care in Hungary
Euromonitor International
July 2009
List of Contents and Tables
Executive Summary
Slowdown in Economic Growth
Business and Consumer Expectations Decrease Dramatically
Well-established Multinational Brands Dominate
Concentration and Price Comparison
Difficult Forecast
Key Trends and Developments
Slowdown in Economic Growth
Well-established Brands More Comfortable With the Harsh Business Climate
Concentration and Price Comparison
Market Innovation Offset by Range Proliferation and Price Competition
Desire To Preserve Youth and Health Is Blurring
Natural and Organic Trends for Aware Consumers
Internet for Price and Quality Comparison
Market Data
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Appendix
Gift Sets
Definitions
Summary 1 Research Sources
Ahimsa Kozmetikai Kft
Strategic Direction
Key Facts
Summary 2 Ahimsa Kozmetikai Kft: Key Facts
Summary 3 Ahimsa Kozmetikai Kft: Operational Indicators
Company Background
Production
Summary 4 Ahimsa Kozmetikai Kft: Production Statistics 2007
Competitive Positioning
Caola-alfa Rt
Strategic Direction
Key Facts
Summary 5 Caola-Alfa Rt: Key Facts
Summary 6 Caola-Alfa Rt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Caola-Alfa Rt: Competitive Position 2008
Hélia-d Kft
Strategic Direction
Key Facts
Summary 8 Hélia-D Kft: Key Facts
Summary 9 Hélia-D Kft: Operational Indicators
Company Background
Production
Summary 10 Hélia-D Kft: Production Statistics 2007
Competitive Positioning
Summary 11 Hélia-D Kft: Competitive Position 2008
Herbária Rt
Strategic Direction
Key Facts
Summary 12 Herbária Rt: Key Facts
Summary 13 Herbária Rt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Herbária Rt: Competitive Position 2008
Soliteint Kft
Strategic Direction
Key Facts
Summary 15 Soliteint Kft: Key Facts
Summary 16 Soliteint Kft: Operational Indicators
Company Background
Production
Summary 17 Soliteint Kft: Production Statistics 2007*
Competitive Positioning
Summary 18 Soliteint Kft: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Skin Care Brand Shares by Retail Value 2005-2008
Table 21 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 22 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 23 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 24 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013